Yacht Buyers Are Getting Younger, Says Azimut/Benetti Exec

In the rarefied world of luxury yacht construction and design, the Viareggio, Italy-based Azimut/Benetti Group ranks high on the list of storied and sought-after names. The company’s clients include multi-millionaires and billionaires globally, and boldfacers such as Bill Gates have chartered its watercrated.

The company comprises two brands: Azimut, which produces smaller yachts that range in length from 10 to 35 meters, and Benetti, a mega- and superyacht producer behind ships from 37 to more than 100 meters long. It’s known for its technological innovations, including the extensive use of carbon fiber as well as hybrid diesel-electric vessels. Prices for the yachts between both brands range from US$1 million to more than US$300 million. Azimut/Benetti has four shipyards, three in Italy and one in Brazil, with the largest in Livorno, in Italy’s Tuscany region.

Paolo Vitelli founded Azimut in 1969 and acquired Benetti in 1985 to form Azimut/Benetti Group. His daughter, Giovanna Vitelli, 48, leads the family-run enterprise today. She spoke with Penta recently about how demand for yachts has increased as of late, its changing customer base, and the amenities on ships that owners most want today.

Penta: Has the demand for your yachts changed over the last few years?

Giovanna Vitelli: Despite initial predictions, the pandemic significantly boosted the yacht industry due to unforeseen mobility restrictions. The desire for freedom led to a surge in demand, and immediately after the COVID-19 lockdowns, every available boat, regardless of size, was sold out. Today, the demand has normalized, but the perception of what a yacht can offer has changed. As a result, our orders stretch to 2028.

Who are your primary customers, and how have they evolved over time?

Owners are now trending 10 years younger than before; they are typically men in their 50s. They are still very wealthy and successful, but unlike the past, where yacht ownership may have primarily symbolized opulence, today’s owner seeks something deeper: a private space to share with family and friends, a floating home with all the personal comforts, to enjoy a closer connection with the sea.

Can you share the amenities your customers want most on their yachts and how they differ from the past?

We are seeing a growing shift toward a more relaxed lifestyle on board. Owners seek areas ideal for sharing with loved ones. They have a preference for longer stays at anchor and want amenities that provide a comfortable, at-home experience. Popular requests include large social bars, extensive wine cellars, full office spaces for remote work, spa facilities, larger storage for water toys, and gym areas. These features blend luxury with functionality.

What are some of the unusual amenities or other requests your customers have requested?

We’ve added unique features such as a wood-burning pizza oven and a flower refrigerator. We even recreated a copy of the Sistine Chapel fresco over the dining table on a Benetti yacht. Another had spectacular interiors made with Lalique glass.

Tell us about the design features of your yachts. What aesthetic do you favor?

Twenty years ago, we began seeking designers from the luxury residential, hospitality, and fashion sectors rather than just the yachting industry. This brought a contemporary twist to a traditionally conservative sector. Each designer infuses the yacht with its own soul, but all have a simple elegance. Our most recent collaboration was with Matteo Thun and Antonio Rodriguez, inventors of eco-resorts, with whom we explored new frontiers for eco-friendly materials on Azimut’s Seadeck motoryachts .

One design concept that has influenced the lifestyle on board is the Benetti Oasis Deck. Previously, the stern was high and closed, but now, a lowered stern opens to the sea, enhancing the onboard experience.

How does sustainability figure into your designs?

Sustainability has been a core principle for us for over 20 years, and we started investing early on in technology to reduce fuel consumption. This philosophy continues to drive our innovations. Today, almost our entire fleet offers hybrid technology.

The newly launched Azimut Seadeck 6 became the most efficient and sustainable yacht ever produced by our group. In fact, the Azimut Seadeck Series can reduce carbon-dioxide emissions by as much as 40% in one year of average use compared to traditional yachts of similar size.

Our next goal is to further optimize consumption and emissions from onboard systems, especially for larger boats that spend around 90% of their time at anchor.

Also, our company has an agreement with the energy company Eni to use HVOlution, a biofuel made entirely from renewable raw materials.

Can you explain the concept of shadow yachts and tell us if they’re becoming more prevalent?

Shadow yachts, also known as support yachts or shadow vessels, are auxiliary vessels that accompany a main superyacht, providing additional storage for water toys, helicopters, and vehicles, as well as housing extra crew and guests. Currently, they represent less than 1% of the market.

Where do you see the future of yachts going?

I expect demand to continue at a steady pace in the coming years, especially as more people view yachts as residences rather than just for short trips. We have customers who’ve bought large yachts who anchor them and live in them for several months a year. They might dock in Monaco for six months, for example, and go to the Caribbean for the rest of the year.

This interview has been edited for length and clarity.

Former New Hampshire Gov. Chris Sununu delivered a warning to Treasury Secretary Scott Bessent during a recent visit to Washington: Already-high airfares will surge if the war in Iran doesn’t end soon.

Sununu, a Republican who represents some of the biggest airlines as president of the industry group Airlines for America, has for weeks sounded the alarm to Trump administration officials about the economic fallout from high jet fuel prices. The war, Sununu has argued, must come to a close soon, or things will get worse.

Administration officials have gotten the message.

Privately, President Trump’s advisers are increasingly worried that Republicans will pay a political price for the rising fuel costs, according to people familiar with the matter. Many of those advisers are eager to end the war, hoping prices will begin to moderate before November’s midterm elections.

The fallout from the U.S.-Israeli attack in late February has slowed traffic through the Strait of Hormuz, a vital shipping lane, triggering a sharp increase in oil, gasoline and jet-fuel prices.

That means consumers are grappling with high costs ahead of the summer travel season, as they consider vacation plans.

Sixty-three per cent of Americans said they put a great deal or a good amount of blame on Trump for the increase in gas prices, according to a new poll conducted by NPR, PBS and Marist.

More than 8 in 10 Americans said struggles at the gas pump are putting strain on their finances.

Jet-fuel prices roughly doubled in a matter of weeks after the war began, and they have remained high. Airlines have said that will add billions of dollars of additional expenses this year, squeezing profit margins.

U.S. airlines spent more than $5 billion on fuel in March—up 30% from a year earlier, according to government data.

Carriers have been raising ticket prices, hoping to pass the cost along to consumers, and they are culling flights that will no longer make money at higher price levels.

In March, the price of a U.S. domestic round-trip economy ticket rose 21% from a year earlier to $570, according to Airlines Reporting Corp., which tracks travel-agency sales.

So far, airlines have said the higher fares haven’t deterred bookings and they are hoping to recoup more of the fuel-cost increases as the year goes on.

Earlier this week, Trump said the current price of oil is “a very small price to pay for getting rid of a nuclear weapon from people that are really mentally deranged.”

Secretary of State Marco Rubio told reporters that if Iran got a nuclear weapon, the country would have more leverage to keep the strait closed and “make our gas prices like $9 a gallon or $8 a gallon.”

Trump has taken steps in recent days to bring the war to an end. Late Tuesday, the president paused a plan to help guide trapped commercial ships out of the Strait of Hormuz, expressing optimism that a deal could be reached with Iran to end the conflict.

Crude oil prices fell below $100 a barrel on Wednesday, after reports that Iran and the U.S. are working with mediators on a one-page framework to restart negotiations aimed at ending the conflict and opening the strait.

Sununu said Trump administration officials are conscious of the economic fallout from the war: “They get it…and I think that’s why they’re trying to get through the war as fast as they can.”

But he cautioned that it could take months for prices to return to prewar levels.

“Ticket prices won’t go down immediately” after the strait is fully reopened, Sununu said. “You’re looking at elevated ticket prices through the summer and fall because it takes a while for the prices to go down.”

Since the initial U.S.-Israeli attack in late February, Sununu has met in Washington with National Economic Council Director Kevin Hassett, representatives from the Transportation Department and senior White House officials.

A White House official confirmed that Hassett and Sununu have discussed the effect of increased fuel prices on the airline industry. The official said the conversation touched on how the industry can mitigate the impact of high jet fuel prices on consumers.

“The president and his entire energy team anticipated these short-term disruptions to the global energy markets from Operation Epic Fury and had a plan prepared to mitigate these disruptions,” White House spokeswoman Taylor Rogers said, pointing to the administration’s decision to waive a century-old shipping law in a bid to lower the cost of moving oil.

Rogers said the administration is working with industry representatives to “address their concerns, explore potential actions, and inform the president’s policy decisions.”

A Treasury Department spokesman pointed to Bessent’s recent comments on Fox News that the U.S. economy remains strong despite price increases. The spokesman said Treasury officials have met with airline executives, who have reaffirmed strong ticket bookings.

“We’re cognizant that this short-term move up in prices is affecting the American people, but I am also confident, on the other side of this, prices will come down very quickly,” Bessent told Fox News on Monday.

The war has already contributed to one casualty in the industry: Spirit Airlines. Company representatives have said they were forced to close the airline because the sustained surge in jet-fuel prices derailed the company’s plan to emerge from chapter 11 bankruptcy.

The Trump administration and Spirit failed to come to an agreement for the company to receive a financial lifeline of as much as $500 million from the federal government.

Transportation Secretary Sean Duffy has argued that the Iran war wasn’t the cause of Spirit’s demise, pointing to the company’s past financial struggles, as well as the Biden administration’s decision to challenge a merger with JetBlue.

Other budget airlines have also turned to the federal government for help since the U.S.-Israeli attack. A group of budget airlines last month sought $2.5 billion in financial assistance to offset higher fuel costs, and they separately wrote to lawmakers asking for relief from certain ticket taxes.

Yacht Buyers Are Getting Younger, Says Azimut/Benetti Exec

Administration officials have spoken to the airline industry, which has voiced concerns about the rising costs.