Spending is down for some Australians, but one group continues to thrive
As cost of living pressures bite, retailers are taking bold steps to draw out cautious buyers
As cost of living pressures bite, retailers are taking bold steps to draw out cautious buyers
Spending continues to trail inflation as Australians head into the final quarter of the year, new data from the Commonwealth Bank has revealed.
The CommBank iQ Cost of Living Insights report showed the amount of money being spent on essentials halved in the past year, down to 1.7 percent, driven by a fall in petrol prices, down 6 percent, and lower spending on utilities, down 3 percent.
However, there is a marked difference across age groups, with Australians between 18 and 29 years cutting back on spending more than any other age group, down 2 percent over the past year. At the other end of the scale, Australians aged between 60 and 69 years increased spending over the same period, up 3.9 percent, while spending among those over 70 rose 7.7 percent.
Wade Tubman, CommBank iQ Head of Innovation and Analytics said it was further evidence of the widening generational gap when it comes to cost of living pressures.
“Lower petrol prices and government energy relief programs have eased the pressure on essential spending and July’s income tax cuts have increased take home pay for many Australians, however there continues to be a discrepancy between the spending power of older and younger Australians,” he said. “In fact, we’ve seen those all the way up to 40 years-old cut back on spending, highlighting the large swathe of the population feeling cost of living pressure.”
The report also showed that spending had risen in some areas, with value and convenience identified as key drivers. The ‘General Retail’ category saw a 5 percent increase in spending, with online marketplace sale increasing by 20 percent, food delivery up by 6 percent and streaming services experiencing a 13 percent rise.
The news comes as Australian retailers embrace the US-style Black Friday sales. Traditionally held the day after US Thanksgiving — November 29 this year — a number of leading retailers offering ‘early’ sales deals to draw in budget conscious shoppers ahead of the Christmas season. Amazon is among those who officially kicked off their sales period today.
Choice reported the Black Friday four-day period accounted for $8.7 billion in spending last year, based on NAB data, up from $7.1 billion in 2022. Data from the Australian Bureau of Statistics showed last year’s spend in that period overtook the December period, indicating Australians are bringing their Christmas spending forward.
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Administration officials have spoken to the airline industry, which has voiced concerns about the rising costs.
Former New Hampshire Gov. Chris Sununu delivered a warning to Treasury Secretary Scott Bessent during a recent visit to Washington: Already-high airfares will surge if the war in Iran doesn’t end soon.
Sununu, a Republican who represents some of the biggest airlines as president of the industry group Airlines for America, has for weeks sounded the alarm to Trump administration officials about the economic fallout from high jet fuel prices. The war, Sununu has argued, must come to a close soon, or things will get worse.
Administration officials have gotten the message.
Privately, President Trump’s advisers are increasingly worried that Republicans will pay a political price for the rising fuel costs, according to people familiar with the matter. Many of those advisers are eager to end the war, hoping prices will begin to moderate before November’s midterm elections.
The fallout from the U.S.-Israeli attack in late February has slowed traffic through the Strait of Hormuz, a vital shipping lane, triggering a sharp increase in oil, gasoline and jet-fuel prices.
That means consumers are grappling with high costs ahead of the summer travel season, as they consider vacation plans.
Sixty-three per cent of Americans said they put a great deal or a good amount of blame on Trump for the increase in gas prices, according to a new poll conducted by NPR, PBS and Marist.
More than 8 in 10 Americans said struggles at the gas pump are putting strain on their finances.
Jet-fuel prices roughly doubled in a matter of weeks after the war began, and they have remained high. Airlines have said that will add billions of dollars of additional expenses this year, squeezing profit margins.
U.S. airlines spent more than $5 billion on fuel in March—up 30% from a year earlier, according to government data.
Carriers have been raising ticket prices, hoping to pass the cost along to consumers, and they are culling flights that will no longer make money at higher price levels.
In March, the price of a U.S. domestic round-trip economy ticket rose 21% from a year earlier to $570, according to Airlines Reporting Corp., which tracks travel-agency sales.
So far, airlines have said the higher fares haven’t deterred bookings and they are hoping to recoup more of the fuel-cost increases as the year goes on.
Earlier this week, Trump said the current price of oil is “a very small price to pay for getting rid of a nuclear weapon from people that are really mentally deranged.”
Secretary of State Marco Rubio told reporters that if Iran got a nuclear weapon, the country would have more leverage to keep the strait closed and “make our gas prices like $9 a gallon or $8 a gallon.”
Trump has taken steps in recent days to bring the war to an end. Late Tuesday, the president paused a plan to help guide trapped commercial ships out of the Strait of Hormuz, expressing optimism that a deal could be reached with Iran to end the conflict.
Crude oil prices fell below $100 a barrel on Wednesday, after reports that Iran and the U.S. are working with mediators on a one-page framework to restart negotiations aimed at ending the conflict and opening the strait.
Sununu said Trump administration officials are conscious of the economic fallout from the war: “They get it…and I think that’s why they’re trying to get through the war as fast as they can.”
But he cautioned that it could take months for prices to return to prewar levels.
“Ticket prices won’t go down immediately” after the strait is fully reopened, Sununu said. “You’re looking at elevated ticket prices through the summer and fall because it takes a while for the prices to go down.”
Since the initial U.S.-Israeli attack in late February, Sununu has met in Washington with National Economic Council Director Kevin Hassett, representatives from the Transportation Department and senior White House officials.
A White House official confirmed that Hassett and Sununu have discussed the effect of increased fuel prices on the airline industry. The official said the conversation touched on how the industry can mitigate the impact of high jet fuel prices on consumers.
“The president and his entire energy team anticipated these short-term disruptions to the global energy markets from Operation Epic Fury and had a plan prepared to mitigate these disruptions,” White House spokeswoman Taylor Rogers said, pointing to the administration’s decision to waive a century-old shipping law in a bid to lower the cost of moving oil.
Rogers said the administration is working with industry representatives to “address their concerns, explore potential actions, and inform the president’s policy decisions.”
A Treasury Department spokesman pointed to Bessent’s recent comments on Fox News that the U.S. economy remains strong despite price increases. The spokesman said Treasury officials have met with airline executives, who have reaffirmed strong ticket bookings.
“We’re cognizant that this short-term move up in prices is affecting the American people, but I am also confident, on the other side of this, prices will come down very quickly,” Bessent told Fox News on Monday.
The war has already contributed to one casualty in the industry: Spirit Airlines. Company representatives have said they were forced to close the airline because the sustained surge in jet-fuel prices derailed the company’s plan to emerge from chapter 11 bankruptcy.
The Trump administration and Spirit failed to come to an agreement for the company to receive a financial lifeline of as much as $500 million from the federal government.
Transportation Secretary Sean Duffy has argued that the Iran war wasn’t the cause of Spirit’s demise, pointing to the company’s past financial struggles, as well as the Biden administration’s decision to challenge a merger with JetBlue.
Other budget airlines have also turned to the federal government for help since the U.S.-Israeli attack. A group of budget airlines last month sought $2.5 billion in financial assistance to offset higher fuel costs, and they separately wrote to lawmakers asking for relief from certain ticket taxes.
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