Niantic to Sell Pokemon GO, Other Games to Saudi-Backed Group in $3.5b Deal

“Pokemon GO” maker Niantic reached an agreement to sell its gaming business to Savvy Games Group’s subsidiary, Scopely, for $3.5 billion, handing the company backed by Saudi Arabia’s sovereign wealth fund the hit mobile game along with engagement and live-experience apps.

“Pokemon GO,” one of the first videogames to use augmented reality, exploded in popularity after launching in 2016. The game allows players use their smartphone cameras to find and capture virtual creatures. The franchise amassed more than $8 billion in revenue since its inception and the game reaches players in over 190 countries and regions, Savvy Games Group said.

Niantic is also selling “Pikmin Bloom,” a game in collaboration with Nintendo that debuted in 2021, and “Monster Hunter Now,” Niantic’s most recent game that reached more than 15 million downloads following its September 2023 launch. Under the deal, Scopely will also take control of Campfire, an app that connects players, and Wayfarer, a player engagement service.

Scopely said the games and apps, which draw more than 30 million monthly active players, made more than $1 billion in revenue last year. The deal will add three games to its stable, which already includes “MONOPOLY GO!,” “Stumble Guys,” “Star Trek Fleet Command” and “MARVEL Strike Force.”

“This transaction represents one of the largest games deals made by a private company in the last decade, ranking alongside Scopely’s own acquisition by Savvy in 2023 for $4.9 billion,” Tim O’Brien, Scopely’s chief revenue officer, said in a statement.

The deal marks a major structural overhaul for Niantic. The company has struggled to come up with big hits like “Pokemon GO” and slashed dozens of jobs in recent years in an effort to focus on fewer games and develop augmented-reality technology.

Niantic said it planned to spin off its geospatial artificial-intelligence business into a new company, Niantic Spatial, once the deal with Scopely closes. The company said Niantic Spatial would get $250 million of capital, including $200 million from Niantic’s balance sheet and a $50 million investment from Scopely.

Scopely and Niantic expect the deal to close this year, subject to customary closing conditions and completion of a regulatory review.

Write to Mauro Orru at mauro.orru@wsj.com

The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.

The casual footwear business has been on the ropes since mid-2023 as people began returning to office.

Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.

It “shows no sign of abating” and there is “no turning point in sight,” he said.

Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.

Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.

Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.

Adidas didn’t immediately respond to a request for comment.

Cota sees trouble for Adidas both in the short and long term.

Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.

Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.

The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.

The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.

Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.

Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.

Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.

But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.

Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.

Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.

The battle of the sneakers is just getting started.

Niantic to Sell Pokemon GO, Other Games to Saudi-Backed Group in $3.5b Deal

The games and apps made more than $1 billion in revenue last year, Scopely said.

The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.