Threads vs. Twitter: What’s the Difference?
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Threads vs. Twitter: What’s the Difference?

The Instagram-linked app joins the crowded microblogging fray

By JOANNA STERN and Ann-Marie Alcántara
Fri, Jul 7, 2023 8:42amGrey Clock 5 min

If you’re wondering what it’s like to use the new Threads app, just close your eyes and picture Twitter but with a lot less Elon Musk—and that’s exactly the point.

Meta—owner of Instagram, Facebook and WhatsApp—on Wednesday launched its latest service, called Threads. While linked to Instagram (you even need an Instagram account to sign up for Threads), the new app’s primary focus is sharing short snippets of text. Users can post up to 500 characters or share videos up to five minutes long.

Welcome to Mark Zuckerberg’s new Metaverse. No virtual-reality spectacles or legless 3-D avatars here. Just good ol’ fashioned words…in a good ol’ fashioned social-media feed…on your good ol’ fashioned smartphone.

“There’s a hunger for something new,” Connor Hayes, Meta’s vice president of product, said in an interview. He added that public figures and creators have specifically been looking for an alternative to Twitter that “feels more productive and positive.”

Since Musk took over Twitter in October, the company has had numerous technical issues, changed its blue-check-mark verification policies and faced criticism from users and advertisers for how it moderates content. This past weekend, Musk limited how many posts users could see, saying he wants to combat “extreme levels of data scraping.”

That’s left a potential opening for competitors. There’s Mastodon, Bluesky, Spill. Is Threads any better than those? Are there privacy concerns—as with other Meta apps? Is it easy to set up and close a Threads account? Can Twitter actually be beaten?

Here are our answers and first impressions after using the app for the past day.

What is Threads? And how do I use it?

Threads is Meta’s latest social-media app, and this one directly takes on Twitter with short missives you can share with followers. It lets you post text, photos, links and videos.

Thanks to some serious Twitter copying and pasting, Threads is simple to use. Download the iOS or Android app and you’ll be prompted to log in with your Instagram account and fill out your Threads profile. You can choose to keep following the same people you follow on Instagram or pick just some of them—or none at all.

The Home tab includes a feed of posts. Tap the button with an abstract-looking paper and pen to compose a new Thread, and tap the paper clip icon to add a photo or video. You can mention other people by using the @ symbol in front of their usernames and “repost.”

The app is available in more than 100 countries, though not in the European Union.

Wait, I already have Instagram! Do I have to download a separate app?

You can’t join Threads without an Instagram account, but the new service operates as its own app. Do we really need another app on our phones? Nope, but here we are.

If you really don’t want to download another app, you can access the service from the Threads.net website, similar to how you can use Instagram in a browser. Hayes said there are no plans right now for a dedicated Mac or Windows app.

I tried Threads and want to delete it. What happens to my Instagram account?

Because of the Instagram integration, setting up Threads is fast and easy. Quitting it—not so much. You can’t completely delete your Threads profile unless you also delete your Instagram account, the app’s privacy policy says.

If you really don’t want to use Threads but want to keep Instagram, you can deactivate your account, which hides your profile, Threads, replies and likes. Deactivating Threads doesn’t impact your Instagram account.

Adam Mosseri, the head of Instagram, on Thursday said that because Threads is powered by Instagram, it’s currently one account. “But we’re looking into a way to delete your Threads account separately,” he said on Threads.

What does Threads have that Twitter doesn’t?

On the surface Threads is a Twitter clone, but dig deeper and you can find some real differences:

  • Instagram integration: Because Threads is so closely linked to your Instagram account, you don’t have to start from scratch when it comes to finding your friends and others to follow. People you’ve blocked on Instagram will carry over, and you can share Threads to your Instagram Stories.
  • Decentralised support: Threads will be compatible with ActivityPub, a decentralised social-networking protocol—the same one used by Mastodon. What does that mean? It is “decentralised” because hosting of accounts, including people’s followers, can be done on independent servers, rather than those operated privately by a single company. This is the way Meta currently runs Facebook and Instagram. Ultimately, it could give users more freedom to take their followers and information when they leave the service, and allows you to view posts from other social-media networks that support the protocol. There’s no specific date when ActivityPub will roll out, Hayes said.
  • Rate limit: Twitter this past weekend limited the number of posts users can read to 600 a day for unverified accounts and 6,000 a day for those paying a monthly subscription fee. Threads imposes no limit or boundaries, whether you’re verified or not.
What does Twitter have that Threads doesn’t?

It takes just a few minutes of using Threads to see where Meta rushed things. “There are a bunch of features that are coming that weren’t quite ready for launch,” Hayes said.

Here are some features found on Twitter that we expect on Threads:

  • Follower feed: Right now there is just the one main algorithmic feed, which includes posts from people you follow and others that are popular on the service. You can’t see a feed of just the people you follow or a purely chronological feed.
  • Edit button: You cannot edit your posts after you’ve posted.
  • Character count: How are we supposed to know when we’re blabbing away when there’s no indicator that you’re nearing the 500-character limit?
  • Search: You can search for other accounts but not for words contained in posts. There is also no support for hashtags yet.
  • Direct messaging: You can’t send private messages through Threads. You’ll have to head back to Instagram for that.
  • Ads: There are no ads on Threads—at least for now. “The priority for this launch is to make the app as great as possible for consumers and creators,” Hayes said. “And we haven’t prioritised ads as a part of this.” (Translation: There will eventually be ads.)
Who is on Threads?

Well, us. (Follow WSJ hereJoanna here and Ann-Marie here!) But we certainly cannot sing like Shakira and Nick and Joe Jonas. Or act like Zooey Deschanel and Beanie Feldstein. Or tell jokes like Ellen DeGeneres and Jack Black. Or stream shows like Netflix or cook up burgers like Shake Shack. Or even take off into the skies like American Airlines. Big names and companies seem to be joining the service by the minute.

What about my privacy on Threads?

Check the Threads listing in the Apple App Store and you’ll see that Meta may collect loads of data from the app: Health & Fitness, Purchases, Financial Info, Location, Contacts…The list goes on.

Hayes said that list doesn’t give much context about why or under what circumstances that sort of data would be used. Instead, he pointed us to Threads’s two privacy policies: the Meta privacy policy and a new supplemental Threads-specific policy due to the coming ActivityPub integration. Threads also allows you to designate your account and your posts as public or private.

Still, this is Meta we’re talking about. If you have been a Facebook or Instagram user, it has built up quite a bit of data about you over the years. Expect this to just be another app that feeds into that.

Is this it? A real Twitter competitor?

It sure looks like the closest thing to it. Threads has an edge over most Twitter competitors because it uses Instagram to immediately build your following and populate your feed. Heck, in just the first four hours, it had over five million sign-ups, according to Zuckerberg’s own Thread. The app hit 30 million sign-ups as of Thursday morning, he posted.

But as Zuckerberg (or an actor playing him) was once famously told, sort of: “Thirty million sign-ups isn’t cool. You know what’s cool? A billion sign-ups.”

(OK, that might not happen this week, but it’s probably what he’s aiming for.)



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Jet-Fuel Prices Are Spiking and Trump’s Advisers Are Worried

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Former New Hampshire Gov. Chris Sununu delivered a warning to Treasury Secretary Scott Bessent during a recent visit to Washington: Already-high airfares will surge if the war in Iran doesn’t end soon.

Sununu, a Republican who represents some of the biggest airlines as president of the industry group Airlines for America, has for weeks sounded the alarm to Trump administration officials about the economic fallout from high jet fuel prices. The war, Sununu has argued, must come to a close soon, or things will get worse.

Administration officials have gotten the message.

Privately, President Trump’s advisers are increasingly worried that Republicans will pay a political price for the rising fuel costs, according to people familiar with the matter. Many of those advisers are eager to end the war, hoping prices will begin to moderate before November’s midterm elections.

The fallout from the U.S.-Israeli attack in late February has slowed traffic through the Strait of Hormuz, a vital shipping lane, triggering a sharp increase in oil, gasoline and jet-fuel prices.

That means consumers are grappling with high costs ahead of the summer travel season, as they consider vacation plans.

Sixty-three per cent of Americans said they put a great deal or a good amount of blame on Trump for the increase in gas prices, according to a new poll conducted by NPR, PBS and Marist.

More than 8 in 10 Americans said struggles at the gas pump are putting strain on their finances.

Jet-fuel prices roughly doubled in a matter of weeks after the war began, and they have remained high. Airlines have said that will add billions of dollars of additional expenses this year, squeezing profit margins.

U.S. airlines spent more than $5 billion on fuel in March—up 30% from a year earlier, according to government data.

Carriers have been raising ticket prices, hoping to pass the cost along to consumers, and they are culling flights that will no longer make money at higher price levels.

In March, the price of a U.S. domestic round-trip economy ticket rose 21% from a year earlier to $570, according to Airlines Reporting Corp., which tracks travel-agency sales.

So far, airlines have said the higher fares haven’t deterred bookings and they are hoping to recoup more of the fuel-cost increases as the year goes on.

Earlier this week, Trump said the current price of oil is “a very small price to pay for getting rid of a nuclear weapon from people that are really mentally deranged.”

Secretary of State Marco Rubio told reporters that if Iran got a nuclear weapon, the country would have more leverage to keep the strait closed and “make our gas prices like $9 a gallon or $8 a gallon.”

Trump has taken steps in recent days to bring the war to an end. Late Tuesday, the president paused a plan to help guide trapped commercial ships out of the Strait of Hormuz, expressing optimism that a deal could be reached with Iran to end the conflict.

Crude oil prices fell below $100 a barrel on Wednesday, after reports that Iran and the U.S. are working with mediators on a one-page framework to restart negotiations aimed at ending the conflict and opening the strait.

Sununu said Trump administration officials are conscious of the economic fallout from the war: “They get it…and I think that’s why they’re trying to get through the war as fast as they can.”

But he cautioned that it could take months for prices to return to prewar levels.

“Ticket prices won’t go down immediately” after the strait is fully reopened, Sununu said. “You’re looking at elevated ticket prices through the summer and fall because it takes a while for the prices to go down.”

Since the initial U.S.-Israeli attack in late February, Sununu has met in Washington with National Economic Council Director Kevin Hassett, representatives from the Transportation Department and senior White House officials.

A White House official confirmed that Hassett and Sununu have discussed the effect of increased fuel prices on the airline industryThe official said the conversation touched on how the industry can mitigate the impact of high jet fuel prices on consumers.

“The president and his entire energy team anticipated these short-term disruptions to the global energy markets from Operation Epic Fury and had a plan prepared to mitigate these disruptions,” White House spokeswoman Taylor Rogers said, pointing to the administration’s decision to waive a century-old shipping law in a bid to lower the cost of moving oil.

Rogers said the administration is working with industry representatives to “address their concerns, explore potential actions, and inform the president’s policy decisions.”

A Treasury Department spokesman pointed to Bessent’s recent comments on Fox News that the U.S. economy remains strong despite price increases. The spokesman said Treasury officials have met with airline executives, who have reaffirmed strong ticket bookings.

“We’re cognizant that this short-term move up in prices is affecting the American people, but I am also confident, on the other side of this, prices will come down very quickly,” Bessent told Fox News on Monday.

The war has already contributed to one casualty in the industry: Spirit Airlines. Company representatives have said they were forced to close the airline because the sustained surge in jet-fuel prices derailed the company’s plan to emerge from chapter 11 bankruptcy.

The Trump administration and Spirit failed to come to an agreement for the company to receive a financial lifeline of as much as $500 million from the federal government.

Transportation Secretary Sean Duffy has argued that the Iran war wasn’t the cause of Spirit’s demise, pointing to the company’s past financial struggles, as well as the Biden administration’s decision to challenge a merger with JetBlue.

Other budget airlines have also turned to the federal government for help since the U.S.-Israeli attack. A group of budget airlines last month sought $2.5 billion in financial assistance to offset higher fuel costs, and they separately wrote to lawmakers asking for relief from certain ticket taxes.

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