A Piece of Glass Thinner Than a Credit Card Could Solve America’s $25 Billion Energy Problem
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A Piece of Glass Thinner Than a Credit Card Could Solve America’s $25 Billion Energy Problem

New windows can insulate better than most walls, and some can even survive being hit with a two-by-four shot from a cannon.

By CHRISTOPHER MIMS
Mon, Mar 24, 2025 10:31amGrey Clock 4 min

Here’s one more thing we owe to the restless mind of Steve Jobs : hyper-efficient, ultra-tough windows for homes.

This new kind of window could save American households billions of dollars in wasted energy each year, while allowing expansive views of the outdoors and making our homes quieter, more comfortable and able to survive even the most violent weather. The key enabling technology is thin panes of glass—sandwiched between thicker standard glass—which exist because of the same manufacturing and chemistry breakthroughs that made possible the light, strong, scratch-resistant screens on our smartphones, tablets and watches.

Typical double-pane windows have hardly changed since their invention a century ago. Filling them with inert gases or adding coatings to reflect or let in heat has made them more effective. But it’s still generally accepted that, all other things being equal, your home’s energy bills will go up or down based on how many windows you have, and how big they are.

“Windows are always viewed as the problem, because windows typically lose 10 to 20 times more energy per square foot than a well-insulated wall,” says Stephen Selkowitz, an affiliate at the Lawrence Berkeley National Laboratory and a dean in the field of building energy efficiency. The Energy Department estimates that U.S. households each waste $200 to $400 a year on energy bills due to drafts, leaks and inefficiencies, for a total of at least $25 billion a year.

These new three- and four-pane windows can be even better insulators than the walls around them, but cost only about 20% more than standard energy-efficient windows. Installing them could bring big energy savings for those ready to retrofit, and could enable the construction of new homes that are so well-insulated that even when the power goes out in a winter storm, they stay warm for days. Another variant of these windows can meet the most stringent hurricane-related building codes in the country, while being significantly lighter than conventional stormproof windows.

The bad news is that Joe and Jane Consumer won’t be able to buy these kinds of windows at the local home-supply store—at least not yet. While the primary manufacturer of this type of window is offering its tech to other window makers, it’s only opened up U.S. production in the past few months, and it’s still scaling up manufacturing.

Bringing the panes

Scientists have long known the key to more efficient windows is similar to the relationship between razorblades and a closer shave: More is better. But it was hard to translate that into a product that could be mass manufactured, at a price that people would be willing to pay, says Selkowitz.

Enter Corning , maker of the thin, tough Gorilla Glass that has helped make possible today’s mobile devices. In order to win over Steve Jobs and land Apple as a client when it first started making iPhones, Corning offered Apple a fresh twist on its existing process for making glass for LCD displays and other applications, which yielded a new kind of chemically strengthened glass.

Traditional glass, called soda-lime glass, is made by floating molten glass on top of molten tin, which is a cheap and effective process but leaves microscopic flaws. With Gorilla Glass, molten glass with different additives than soda-lime glass cascades in a waterfall as thin as half a millimeter, which rapidly cools and is cut to size, yielding glass that is nearly flawless. The glass is also chemically strengthened, making it resistant to scratches and chipping.

As the smartphone industry ramped up, Corning built more factories to meet demand for Gorilla Glass. Some of these factories now use the same process, with a slightly modified chemistry, to create far larger sheets of similarly tough glass, for windows instead of hand-held devices. These sheets of glass are thinner than a credit card, yet they can be bigger than a queen-size mattress, says Ron Verkleeren , senior vice president of Corning’s emerging-innovations group.

This architectural glass doesn’t yet have a compelling name like Gorilla Glass, but they’re working on it, he adds. (“Orangutan Glass” has my vote.)

When three or even four layers of glass are put together, with inert gas in between, only the interior panes are the super-thin Corning panes, and they add little weight to the finished product.

When you go from a single air gap to the two or three that are possible with triple- and quad-pane windows, the insulating ability of a window can skyrocket, says Selkowitz, who has collaborated at the federally funded Lawrence Berkeley lab with Alpen, a Colorado-based maker of specialty windows, to research their capabilities.

Efficiency and more

Alpen’s windows have long been favored by architects who want to build super energy-efficient homes. Corning began collaborating with Alpen about five years ago, and now the company is ready to mass-manufacture reinforced windows at two facilities, one in Colorado and one in Pennsylvania. The first wave will be windows in standard sizes, says Andrew Zech, Alpen’s CEO. Key to keeping costs down are the company’s new automated, high-throughput assembly lines for making the windows, he adds.

David Schleicher, managing director of Kala, a high-performance builder in Kansas City, Mo., has been living with a wall of triple-pane windows comparable to Alpen’s on the south side of his home since 2015. Typically, such a vast expanse of glass—a total of 16 feet by 7—would create an unpleasantly cold patch during the winter. But this glass is so well insulated, it actually creates warmth in his living room: It admits the radiant heat of the low winter sun but prevents conductive heat loss through the window, says Schleicher.

“With the right glass in my house, my heat won’t even be running on a winter day, as long as the sun is shining and it’s coming in the window,” he says. “It is crazy—I will be in shorts and a T-shirt and it’s 20 degrees outside. Meanwhile, my neighbors are paying out the nose in heating and cooling bills.”

Whether or not these innovative new windows take off depends largely on the demand from builders, homeowners and landlords.

Historically, the biggest reason that energy-efficient technologies get adopted is that building codes require them, says Schleicher. Without explicit regulations that enforce minimum standards, builders often seek deals on materials so that they can maximize profits, and businesses and individuals who rent out properties often have little incentive to reduce tenants’ month-to-month energy bills.

Slashing home energy bills is just the next chapter for the tech that brought us smartphone glass.

Miter Brands is producing windows in North Venice, Fla. in which it layers Corning’s tough glass onto windows designed to withstand hurricane-force winds. Previously, the company’s impact-resistant glass doors weighed up to 600 pounds; using Corning thin glass inside has cut the weight by up to 40%, says Dean Ruark, vice president of engineering and innovation at Miter subsidiary PGT Innovations.

Despite being lighter, these new doors can pass the most stringent hurricane testing in the country: Miami Dade’s building codes for hurricane resistance. This involves withstanding ​​air pressure equivalent to a major hurricane, and a two-by-four fired from a cannon at 34 miles an hour…twice.



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Pinterest Tumbles as Advertiser Pullback Weighs on Fourth-Quarter Earnings, Guidance

The social-media company’s revenue increased 14%, falling short of estimates.

By ELIAS SCHISGALL
Fri, Feb 13, 2026 2 min

Pinterest shares tumbled after the company projected that revenue growth would slow in the first quarter, amid an advertiser pullback that weighed on its fourth-quarter earnings.

Shares slid 18.5% to $15.10 in after-hours trading after closing the market session down 2.9% at $18.54.

Pinterest reported a 14% increase in fourth-quarter revenue to $1.32 billion, up from $1.15 billion a year earlier, but short of analysts’ estimate of $1.33 billion, according to FactSet. The company posted 17% revenue growth in the third quarter.

The company expects growth to decelerate further in the current first quarter, projecting growth between 11% and 14%. It’s forecasting revenue between $951 million and $971 million.

Chief Executive Officer William Ready said the company needs to broaden its revenue mix and accelerate sales going forward.

“We are not satisfied with our Q4 revenue performance and believe it does not reflect what Pinterest can deliver over time,” he told analysts on a call Thursday. “We are moving with urgency to return over time to the mid-to-high-teens growth, or better than what we have been consistently delivering.”

Pinterest on Thursday recorded a profit of $277.1 million, or 41 cents a share, compared with its profit of $1.85 billion, or $2.68 a share, a year earlier. The $1.85 billion profit in 2024 included a $1.6 billion benefit from deferred tax assets.

Stripping out certain one-time items, Pinterest logged adjusted earnings of 67 cents a share, in line with analyst expectations, according to FactSet.

Ready said the company continues to see headwinds from larger retailers pulling back on advertising spending to protect their margins amid the impact from President Trump’s tariffs.

“We saw continued softness from this cohort of large retailers,” Ready said. “While we see opportunity over the long term, the near-term outlook for this cohort on our platform remains pressured given these headwinds.”

Ready said the company has expanded its footprint among mid-market and small-to-medium business advertisers, as well as international businesses. Still, he said Pinterest had a ways to go to offset the headwinds from larger advertisers, which may become even more pronounced in the current quarter.

Chief Financial Officer Julia Donnelly added that the company is looking to increase its investments in sales and research and development related to artificial-intelligence following the launch of its restructuring effort in January. Pinterest said last month that it would cut about 15% of its workforce, or approximately 700 jobs.

 

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