BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3
BMW has unveiled the Neue Klasse in Munich, marking its biggest investment to date and a new era of electrification, digitalisation and sustainable design.
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BMW has launched a new brand era with the global debut of its Neue Klasse in Munich, laying the foundation for the company’s future in electrification, digitalisation and circularity.
The Neue Klasse represents BMW’s largest-ever investment and applies not only to an all-new generation of vehicles arriving from late 2025 into 2026, but also to technologies, manufacturing processes and operations across the company’s value chain.
The name evokes the pivotal 1961 launch of the original Neue Klasse, which introduced the 1500 sedan and helped re-establish BMW as a global automotive force.
At the heart of the 2025 debut is the fully electric iX3 Sports Activity Vehicle, one of six models to be launched with Neue Klasse DNA over the next two years.
The iX3 integrates BMW’s latest electric drive system with a driving range of up to 805 kilometres (WLTP) and high-speed charging capability. Its design references BMW heritage with monolithic surfaces, precise lines and a new light signature.
Inside, the cabin is bright and expansive, showcasing innovations such as the Panoramic iDrive, which projects key information across the windscreen on a specially developed 43.3-inch surface.
Other features include a 17.9-inch Central Display in free-cut design, a floating instrument panel with backlit fabric, large window surfaces and a panoramic sunroof. Sustainability has been a core focus, with BMW citing a 42 per cent smaller carbon footprint in the supply chain compared with the previous model.
The iX3 also introduces new computing power, including the “Heart of Joy” system that manages the drive system to deliver greater efficiency and driving pleasure.
Oliver Zipse, Chairman of the Board of Management of BMW AG, said the Neue Klasse represents a landmark transformation for the brand.
“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” he said.
“Practically everything about it is new, yet it is also more BMW than ever. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production.”
Production of the iX3 will begin at BMW’s new plant in Debrecen, Hungary, later this year. Vehicles for the Australian market will enter production from March 2026, with local deliveries expected by mid-2026.
The first variant for Australia will be the BMW iX3 50 xDrive.
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BMW has reworked its flagship sedan around Neue Klasse technology, an 8K rear screen and extensive customisation.
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The luxury sedan may no longer dominate the prestige market, but BMW is betting that its most traditional flagship can become the clearest showcase of its newest technology.
The new-generation 7 Series introduces Neue Klasse systems to BMW’s luxury range, combining a fresh design language with upgraded electric hardware and a cabin built around multiple digital surfaces.
The headline interior technology is BMW Panoramic iDrive, supported by the marque’s Operating System X. A passenger display joins the dashboard, while the vast 31.3-inch rear Theatre Screen has been upgraded with 8K resolution, Dolby Atmos capability and integrated video conferencing. It is an unusually literal interpretation of the executive car as a mobile office and private cinema.
Electric i7 variants lead the rollout in some markets. BMW says its sixth-generation cylindrical battery cells improve energy density and range, with the i7 50 xDrive quoted at up to 452 miles on the WLTP cycle in UK specification. Combustion and plug-in hybrid versions remain part of the broader range, allowing BMW to serve markets moving towards electrification at different speeds.
The exterior introduces a more monolithic face, minimalist crystal headlights and an illuminated interpretation of the kidney grille. Buyers who want greater individuality can access an expanded BMW Individual palette with hundreds of possible combinations, including a dual-finish paint process described by the company as a world first.
The model will be produced at BMW Group Plant Dingolfing in Germany, where all drivetrains can be assembled on the same line. That flexibility matters: the upper-luxury segment has global reach, but demand for electric, hybrid and combustion power varies sharply by region.
For Australian buyers, the decisive details remain local. Model mix, pricing, range certification, charging specifications and delivery timing should be confirmed by BMW Australia before publication. Overseas specifications provide the clearest view yet of the car’s direction, but should not be presented as guaranteed Australian equipment.
The latest 7 Series is therefore less a single powertrain proposition than a statement of intent. It argues that the prestige sedan can remain relevant by offering something an SUV struggles to replicate: formal presence, rear-seat theatre and the sense that the entire car has been designed around arrival.
Fact box
Model: New-generation BMW 7 Series/i7
Technology: BMW Panoramic iDrive, Operating System X, passenger display
Rear entertainment: 31.3-inch 8K Theatre Screen with available Dolby Atmos
Production: BMW Group Plant Dingolfing, Germany
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