BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3
BMW has unveiled the Neue Klasse in Munich, marking its biggest investment to date and a new era of electrification, digitalisation and sustainable design.
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BMW has launched a new brand era with the global debut of its Neue Klasse in Munich, laying the foundation for the company’s future in electrification, digitalisation and circularity.
The Neue Klasse represents BMW’s largest-ever investment and applies not only to an all-new generation of vehicles arriving from late 2025 into 2026, but also to technologies, manufacturing processes and operations across the company’s value chain.
The name evokes the pivotal 1961 launch of the original Neue Klasse, which introduced the 1500 sedan and helped re-establish BMW as a global automotive force.
At the heart of the 2025 debut is the fully electric iX3 Sports Activity Vehicle, one of six models to be launched with Neue Klasse DNA over the next two years.
The iX3 integrates BMW’s latest electric drive system with a driving range of up to 805 kilometres (WLTP) and high-speed charging capability. Its design references BMW heritage with monolithic surfaces, precise lines and a new light signature.
Inside, the cabin is bright and expansive, showcasing innovations such as the Panoramic iDrive, which projects key information across the windscreen on a specially developed 43.3-inch surface.
Other features include a 17.9-inch Central Display in free-cut design, a floating instrument panel with backlit fabric, large window surfaces and a panoramic sunroof. Sustainability has been a core focus, with BMW citing a 42 per cent smaller carbon footprint in the supply chain compared with the previous model.
The iX3 also introduces new computing power, including the “Heart of Joy” system that manages the drive system to deliver greater efficiency and driving pleasure.
Oliver Zipse, Chairman of the Board of Management of BMW AG, said the Neue Klasse represents a landmark transformation for the brand.
“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” he said.
“Practically everything about it is new, yet it is also more BMW than ever. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production.”
Production of the iX3 will begin at BMW’s new plant in Debrecen, Hungary, later this year. Vehicles for the Australian market will enter production from March 2026, with local deliveries expected by mid-2026.
The first variant for Australia will be the BMW iX3 50 xDrive.
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The world’s most prestigious automotive marque has unveiled its reimagined Sydney showroom, creating a new destination for Australia’s growing cohort of ultra-high-net-worth buyers seeking deeply personalised luxury.
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Rolls-Royce has opened a new chapter in its Australian story, unveiling a reimagined Sydney showroom designed to cater to a new generation of wealthy clients who view luxury not as a product, but as a personal expression of identity.
Located on O’Riordan Street in Alexandria, the showroom is the first in Australia to embody the marque’s latest global retail design language and reflects the growing importance of the local market for Rolls-Royce’s highly bespoke commissions.
The unveiling comes as demand for personalised luxury experiences continues to grow among affluent Australians, with Rolls-Royce reporting increasing interest in highly customised vehicles featuring unique materials, finishes and design elements.
Julian Jenkins, Director of Sales & Brand at Rolls-Royce Motor Cars, said Australia has been part of the marque’s story since its earliest days.
“Australia has been part of the Rolls-Royce story from the very beginning, with only the 54th Rolls-Royce to be made ordered by Australian Archibald Black in 1906, and today we are proud to write its next chapter,” Jenkins said.
More than just a showroom, the new space has been conceived as an immersive luxury environment where clients can begin commissioning a vehicle tailored to their tastes.
At its heart is the Bespoke Commissioning Atelier, a dedicated space where prospective owners can explore an extensive range of materials, finishes and detailing options, from rare wood veneers to embroidery threads, allowing them to create a vehicle that is uniquely their own.
The showroom also features a “Cabinet of Curiosities” that showcases objects and references inspired by the Australian landscape and creative culture, designed to spark ideas for future commissions.
Nick Pagent, CEO and Managing Director of Autosports Group, which operates Rolls-Royce Motor Cars Sydney, said today’s luxury buyers are increasingly seeking products that reflect their individuality.
“Our clients are among Australia’s most dynamic and creative individuals; they don’t simply want a motor car, they want to commission a statement of who they are,” Pagent said.
The opening also signals Rolls-Royce’s confidence in the Australian luxury market, which the company describes as one of the most vibrant in the Asia-Pacific region. The Sydney showroom follows the opening of a new Rolls-Royce showroom in Auckland in 2025, strengthening the brand’s presence across Australia and New Zealand.
For Rolls-Royce, the investment is about far more than displaying motor cars. It reflects a broader shift in luxury consumption, where affluent buyers increasingly seek experiences, craftsmanship and personalisation over standardised products.
In that sense, the new Sydney showroom is less a dealership and more a luxury atelier, one designed to help clients transform an idea into a one-of-one Rolls-Royce.
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