BMW LAUNCHES NEUE KLASSE WITH GLOBAL DEBUT OF ELECTRIC iX3
BMW has unveiled the Neue Klasse in Munich, marking its biggest investment to date and a new era of electrification, digitalisation and sustainable design.
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BMW has launched a new brand era with the global debut of its Neue Klasse in Munich, laying the foundation for the company’s future in electrification, digitalisation and circularity.
The Neue Klasse represents BMW’s largest-ever investment and applies not only to an all-new generation of vehicles arriving from late 2025 into 2026, but also to technologies, manufacturing processes and operations across the company’s value chain.
The name evokes the pivotal 1961 launch of the original Neue Klasse, which introduced the 1500 sedan and helped re-establish BMW as a global automotive force.
At the heart of the 2025 debut is the fully electric iX3 Sports Activity Vehicle, one of six models to be launched with Neue Klasse DNA over the next two years.
The iX3 integrates BMW’s latest electric drive system with a driving range of up to 805 kilometres (WLTP) and high-speed charging capability. Its design references BMW heritage with monolithic surfaces, precise lines and a new light signature.
Inside, the cabin is bright and expansive, showcasing innovations such as the Panoramic iDrive, which projects key information across the windscreen on a specially developed 43.3-inch surface.
Other features include a 17.9-inch Central Display in free-cut design, a floating instrument panel with backlit fabric, large window surfaces and a panoramic sunroof. Sustainability has been a core focus, with BMW citing a 42 per cent smaller carbon footprint in the supply chain compared with the previous model.
The iX3 also introduces new computing power, including the “Heart of Joy” system that manages the drive system to deliver greater efficiency and driving pleasure.
Oliver Zipse, Chairman of the Board of Management of BMW AG, said the Neue Klasse represents a landmark transformation for the brand.
“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” he said.
“Practically everything about it is new, yet it is also more BMW than ever. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production.”
Production of the iX3 will begin at BMW’s new plant in Debrecen, Hungary, later this year. Vehicles for the Australian market will enter production from March 2026, with local deliveries expected by mid-2026.
The first variant for Australia will be the BMW iX3 50 xDrive.
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Automobili Lamborghini and Babolat have expanded their collaboration with five new colourways for the ultra-exclusive BL.001 racket, limited to just 50 pieces worldwide.
Automobili Lamborghini and Babolat have expanded their collaboration with five new colourways for the ultra-exclusive BL.001 racket, limited to just 50 pieces worldwide.
< 1 minAutomobili Lamborghini and Babolat have unveiled a new evolution of the BL.001 padel racket, introducing five fresh colour variants for the limited-edition design collaboration between the Italian supercar marque and the French sporting giant.
First launched in 2024, the BL.001 marked the beginning of the partnership between the two brands, combining Lamborghini’s expertise in engineering and composite materials with Babolat’s long-standing pedigree in racket sports.
The latest edition was revealed at Lamborghini Arena, the brand’s annual showcase event, with production once again capped at just 50 units globally.
According to Lamborghini, the new collection places a stronger emphasis on colour and finish, elements the company describes as central to its design identity.
Produced at Lamborghini’s Sant’Agata Bolognese facilities using processes inspired by its super sports cars, the racket features a 3K carbon surface designed to maximise responsiveness, power and precision.
The frame is reinforced with KORIDION, a rigid foam technology intended to improve structural stiffness and energy transfer on impact, while maintaining a high level of control for players.
The companies said the collaboration reflects a shared focus on innovation and high performance, with the racket positioned as more than simply a sporting accessory.
The BL.001 will be exclusively showcased and tested during Lamborghini Arena 2026, taking place at Italy’s Imola Circuit on May 9 and 10, where media, influencers and guests will have the opportunity to trial the racket firsthand.
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