Brexit Was Expected to Slash Immigration. Instead It Hit a Record.
U.K. government has allowed in more students, higher-skilled workers and families fleeing Ukraine and Hong Kong
U.K. government has allowed in more students, higher-skilled workers and families fleeing Ukraine and Hong Kong
LONDON—When the U.K. voted to leave the European Union in 2016, many backers of Brexit hoped the move would cut immigration by ending the right of EU residents to move here freely, a growing trend that some Britons felt was taking jobs away from locals.
Instead, immigration has risen to a record high, as growing numbers of migrants from non-European countries have outstripped a sharp decline in those from the EU. Though the ruling Conservative Party has repeatedly pledged to cut migrant numbers post-Brexit, it has instead let in more in a bid to boost stagnant economic growth.
Data released on Thursday by the Office for National Statistics showed that net migration during 2022 rose by 606,000, the largest increase on record. The figures don’t include migrants who arrived illegally on boats across the English Channel, the number of whom surged 60% last year to a record of about 45,000.
“Numbers are too high, it’s as simple as that, and I want to bring them down,” Prime Minister Rishi Sunak said Thursday.
The U.K. experience illustrates that even if industrialised nations want to curb migration, and take drastic steps to do so, they can come under pressure to allow it to avoid economic damage from labor shortages. In the U.K., the labor force is now smaller than it was pre pandemic, and some industries have complained they can’t find enough workers.
It also underscores the political headache this trade-off presents. Thursday’s immigration numbers elicited criticism among some Conservative Party lawmakers, who said voters wanted this influx brought down. Sunak’s government announced new restrictions this week on how many family members visa-holding students could bring to the country. Polls show that Britons have mixed views on whether migrants are a boon or not, but they put a lot of weight on whether the government is seen to be controlling the flow of people into Britain.
Contributing to the rise was the granting of humanitarian visas to some 300,000 people from Ukraine following the Russian invasion and from Hong Kong amid growing political repression in the former British colony. But it was also fuelled by a sharp rise in visas for students and workers from non-EU countries. About 136,000 visas were granted to students’ families in 2022, an eightfold increase from 2019.
Most economists agreed that Brexit would liberalise trade with the rest of the world but raise trade barriers with the EU, Britain’s largest trade partner, and that the net economic effect would be negative. Most economists also expected that greater migration from the rest of the world wouldn’t be enough to compensate for the decline in European migrants, another net negative, said Jonathan Portes, an economist at King’s College London who tracks immigration.
“We were right about the first part and wrong about the second,” he said. “We were right about the basic economics, but a policy that what we thought would be a modest liberalisation [of migration with the rest of the world] has turned out to be de facto quite a significant liberalisation” he said.
Whether the increase in numbers is part of a longer-term trend is still too early to tell, said Madeleine Sumption, the director of the Migration Observatory at the University of Oxford. Many of the students who have arrived in the U.K. will eventually leave and there will likely be less migration from Ukraine and Hong Kong in coming years. That could push down the numbers toward the longer-term average of about 200,000 to 250,000 a year.
Before Brexit, any EU national had the right to settle and work in the U.K. During the referendum, the “Leave” campaign said the U.K. should have more control over who entered the country. After voting to quit the EU, the U.K. government in 2021 introduced a new immigration system that only allowed in people who met certain criteria—such as being paid 26,200 pounds a year, equivalent to $32,400, or having certain levels of qualifications. This system was aimed at avoiding a glut of low-paid workers into the U.K., which had fueled the backlash against immigration, while encouraging companies to invest more in their workforces and increase pay.
In 2022, total long-term immigration, measured as anyone who stays for longer than a year, was estimated at around 1.2 million. Of that total, 925,000 were from non-EU nations.
Even now, as the government has allowed more visas for higher-skilled jobs from doctors to bankers, it has tried to resist letting in lower-skilled workers.
“What they’re not willing to do, by and large, is open up to low-wage jobs, which previously had been done by EU workers,” said Brian Bell, chair of the U.K.’s Migration Advisory Committee, which advises the government. It also meant that EU workers no longer got preferential access to the U.K., vastly increasing the influx from countries such as India.
This new system, however, was implemented just as a worker shortage and high inflation started to take hold during the pandemic. The U.K. is the only major Western economy whose workforce is still smaller than it was pre pandemic, due to a combination of long-term illness, lower immigration from Europe and people taking early retirement. The Bank of England said those shortages have stoked inflation as companies have been forced to increase wages to attract workers, while other companies simply can’t grow because they can’t find enough workers.
What is clear is that illegal migration has an impact on public opinion. The U.K. government has focused on stopping illegal migration, largely in the form of small-boat crossings from France. Sunak has repeatedly pledged to clamp down on this and has signed a deal with France to help bust smuggling rings. The government is also threatening to deport migrants who arrive illegally to the African country of Rwanda. This policy has so far been blocked by the courts.
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The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.
The casual footwear business has been on the ropes since mid-2023 as people began returning to office.
Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.
It “shows no sign of abating” and there is “no turning point in sight,” he said.
Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.
Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.
Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.
Adidas didn’t immediately respond to a request for comment.
Cota sees trouble for Adidas both in the short and long term.
Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.
Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.
The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.
The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.
Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.
Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.
Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.
But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.
Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.
Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.
The battle of the sneakers is just getting started.
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