New York City Reigns as the World’s Hub for Millionaires

More millionaires call New York City home than anywhere else in the world, according to a report from international wealth migration specialists Henley & Partners.

The Big Apple, which has seen its high-net-worth population jump by 48% over the past decade, is home to 349,500 millionaires, 744 centi-millionaires—those with liquid investable wealth of over US$100 million—and 60 billionaires, according to the firm, which collaborated with data intelligence firm New World Wealth for the analysis.

The city also ranked as the top spot for millionaires last year.

California’s Bay Area, encompassing San Francisco and the tech-mecca of Silicon Valley, ranked second. Wealth in the Bay Area has grown at one of the fastest rates in the world, increasing its number of wealthy citizens by a sizeable 82% over the past decade. It’s now home to 305,700 millionaires, 675 centi-millionaires, and 68 billionaires.

New York and the Bay Area were among 11 areas in the U.S. on the top 50 ranking, making the country the world’s foremost hub of moneyed residents.

Across the pond, London, which ranked as the wealthiest city in the world for many years, tumbled down the ranking, and now sits in fifth place with just 227,000 millionaires, 370 centi-millionaires, and 35 billionaires, a decline of 10% over the past decade, said the report, which was released earlier this week.

Cities with the fastest growing wealth, meanwhile, can be found in China.

Shenzhen’s wealthy population is snowballing most, with their numbers surging by 140% in the last 10 years, the report said.

“Hangzhou has also experienced a massive 125% increase in its [high-net-worth] residents, and Guangzhou’s millionaires have grown by 110% over the past decade,” said Andrew Amoils, head of research at New World Wealth, in the report.

Looking ahead, when it comes to wealth growth potential over the next decade, “cities to watch include Bengaluru, India; Scottsdale, Arizona; and Ho Chi Minh City in Vietnam,” he added. “All three have enjoyed exceptional growth rates of over 100% in their resident millionaire populations over the past 10 years.”

Underpinning the growth of the world’s wealthiest cities has been the robust performance of financial markets of late, from the S&P 500 to Bitcoin, according to Juerg Steffen, CEO of Henley & Partners.

Plus, “rapid advancements in artificial intelligence, robotics, and blockchain technology have provided new opportunities for wealth creation and accumulation,” Steffen said. “Yet, even as new opportunities emerge, old risks persist. The war in Ukraine, which has seen Moscow’s millionaire population plummet by 24% to 30,300, is a stark reminder of the fragility of wealth in an uncertain and unstable world.”

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.

Hunt said consumer brands offered a level of tangibility that many investors found appealing.

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.

For more information, contact marc@kanerbridge.com.au

New York City Reigns as the World’s Hub for Millionaires

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.