Pininfarina Reveals Its Radical ‘Luxury Utility Vehicle’ Complete With Glass Dome and 1950s Inspiration
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Pininfarina Reveals Its Radical ‘Luxury Utility Vehicle’ Complete With Glass Dome and 1950s Inspiration

By Jim Motavalli
Thu, Aug 17, 2023 8:02amGrey Clock 3 min

There are many advantages to unveiling high-end cars this week at Pebble Beach this week, where the average attendee will find the vehicles well within their means. And so it is with the venerable Italian coachbuilder-turned-automaker Pininfarina, founded by Battista “Pinin” Farina in 1930.

The PURA Vision design concept to be shown at Pebble was developed in-house at Pininfarina. Most onlookers would call it an SUV, or at least SUV-adjacent, but Pininfarina calls it a Luxury Utility Vehicle (e-LUV). The first design element to capture the eye is the glass dome that sees the door glass and windshield flowing uninterrupted into the roof. The side glass opens up in gullwing fashion but the doors stay put and open in “suicide” fashion, with the rear doors rear hinged to allow easy access to the back seat.

The PURA Vision looks like no other car, or at least no recent one. It sits high on huge 23-inch wheels, with slab sides and a low and aerodynamic “pillbox” upper body that recalls some chopped 1950s customs. And a 1950s design was an inspiration, the Lancia Florida I and II concepts of 1955 and 1957 respectively. The Florida I sedan also had suicide doors and no vertical roof support structure between the doors, known as a “B” pillar. Another inspiration, the gorgeous Pininfarina-designed 1953 Alfa Romeo 6C 3000 Superflow concept, had a similar glass dome roof and a futuristic look. There are very slim horizontal LED lights at the back that extend into the curved rear hatch. The interior is relatively simple, with controls on a console-mounted tablet.

Pininfarina’s Battista Edizione Nino Farina is a tribute to the founder’s race-winning nephew. Pininfarina photo

Dan Connell, the chief brand officer for Pininfarina, describes the car as “beautiful, but in an unexpected form.”

Currently, Pininfarina offers the Batista, a US$2.2 million electric supercar based on the ultra-fast Rimac Nevera, and in the process of developing the PURA Vision, the company “kept the Battista owners and other admirers of the brand close,” Connell says. “We had a private showing for them, and some were skeptical—but their minds were blown by what they saw.”

The company’s second production vehicle, code-named B95, is the first Pininfarina to reflect the PURA Vision design philosophy, Connell says. Details will be revealed during B95’s formal debut at the Quail: A Motorsports on Saturday. It’s sure to be a very exclusive car with a big price tag.

Pininfarina will also have the Battista Edizione Nino Farina on its stand at Pebble. First shown at the Goodwood Festival of Speed in England last July, it’s a special edition of the Battista presented as a tribute to the first Formula One World Champion, Nino Farina, who was Battista Farina’s nephew. Setting it apart are unique paint colors, special gold wheels, and body side graphics. An aluminium door plate celebrates the younger Farina’s racing wins. Only five of the high-end electric cars will be built. It’s the second limited-edition Battista, after the Anniversario model.

Simplicity is the watchword in the PURA Vision’s interior. Pininfarina photo

Pebble Beach is always a parade of new model reveals. The “House of Maserati” is celebrating the 75th anniversary of the GranTurismo (GT) model. Both the electric Folgore GT and the Trofeo versions, powered by a three-litre twin-turbo Nettuno V6, are to be sold in the U.S. Two one-of-a-kind GTs, the Luce and Prisma, will be on display at the Quail. Also seen will be the MC20-based Maserati MCXtrema, with 730 horsepower and a build of just 62 cars. Lotus will be giving rides in the 2024 Emira sports car, the final gas-powered Lotus with both four-cylinder and V6 power. Prices start at US$77,100. Rolls-Royce will show a one-of-a-kind car created for a customer.

Other cars to be shown at Pebble include: the Acura ZDX electric crossover, a “world-first new model” from Aston Martin, the Bugatti Chiron Super Sport Golden Era, the Hennessey Venom Revolution Roadster (with a 17-pound removable carbon fiber hardtop), the world premiere of the new Mercedes-AMG GT, the second Lamborghini electric concept, and the Infiniti QX Monograph Concept.



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The computing revolution investors cannot ignore 

Quantum computing is moving from theory to real-world investment. Professor David Reilly says it could reshape finance, security and global technology infrastructure. 

By Jeni O'Dowd
Mon, Mar 9, 2026 3 min

For decades, the world’s computing power has quietly expanded at an astonishing pace.  

From the first transistor developed at Bell Labs in 1947 to modern processors containing billions and even trillions of transistors, each generation of technology has been faster, smaller and more powerful than the last. 

But according to quantum physicist and technology entrepreneur David Reilly, that era of effortless progress is beginning to slow. 

Reilly, CEO of Sydney-based Emergence Quantum and Professor of Physics at the University of Sydney, says the computing infrastructure underpinning modern economies is approaching fundamental physical limits. 

And that could have enormous implications for finance, artificial intelligence and global investment. 

Speaking at an industry event organised by Kanebridge International, Reilly said many critical parts of modern society depend on computing and the infrastructure used to process information. 

The slowdown behind the tech boom 

For years, the technology industry relied on a steady improvement known as Moore’s Law, where the number of transistors on a chip doubled roughly every two years.  

More transistors meant more computing power, allowing faster software, smarter devices and ever-larger data systems. 

Today, however, those gains are slowing. 

“It feels to me very innate that I’m going to just find that next year there’s going to be another breakthrough,” Reilly said. 

“But if you look at the data…there’s a slowing down, a roll off in performance that started some 10, 20 years ago.” 

Rather than making chips dramatically faster, manufacturers are now largely increasing computing capacity by packing more transistors onto each processor.  

The approach works, but it comes with growing complexity, higher costs and increasing energy demands. 

The brute-force race for AI 

That challenge is already visible in the massive data centres being built to support artificial intelligence. 

In the race to dominate AI, companies are constructing vast computing facilities that consume huge amounts of electricity and water. Reilly described this expansion as a “brute force” approach driven by the global competition to develop advanced AI systems. 

Yet the demand for computing power continues to accelerate. 

Artificial intelligence, advanced robotics, healthcare research, pharmaceuticals and cybersecurity all require far more processing capacity than today’s systems can easily deliver. 

The question now facing the technology sector is whether traditional computing can keep up. 

Enter quantum computing 

That is where quantum computing enters the conversation. 

Unlike conventional computers, which process information using binary switches that represent ones and zeros, quantum computers exploit the unusual behaviour of particles at the atomic scale. 

Reilly describes them as a fundamentally different type of machine. 

“So a quantum computer is a wave computer,” he said. 

Instead of processing information through simple on-off switches, quantum systems can use wave-like properties of particles to process many possible outcomes simultaneously. 

Those waves can interact in complex ways, reinforcing correct solutions while cancelling out incorrect ones. In theory, this allows quantum systems to tackle certain types of problems dramatically faster than classical computers. 

What it could mean for finance 

The concept may sound abstract, but its potential applications are significant. 

Quantum computers are expected to transform areas such as materials science, chemical modelling and pharmaceutical development.  

They could also help solve complex optimisation problems in logistics, finance and risk management. 

For financial institutions in particular, the technology could offer new tools for detecting fraud, analysing market behaviour and optimising portfolios. 

But the shift will not happen overnight. 

“One message to take away is that quantum is not going to suddenly solve all of your problems,” Reilly said. 

Instead, he said quantum systems will likely complement existing computing technologies as part of a broader and more diverse computing ecosystem. 

Why data centres may soon “go cold” 

One key change already emerging is how computing systems are physically designed. 

Many next-generation technologies, including quantum processors, operate far more efficiently at extremely low temperatures. As a result, future data centres may rely heavily on cryogenic cooling systems to manage heat and energy consumption. 

Reilly believes that the shift will gradually reshape the computing industry. 

“Over the next five years, you’re going to see data centres go cold,” he said. 

“And as that happens, they almost drag with them new compute paradigms.” 

Emergence Quantum, the company he co-founded, is focused on developing technologies to support that transition, including cryogenic electronics and integrated hardware platforms designed for quantum computing and energy-efficient systems. 

A new technological era 

For investors and businesses, the technology remains in its early stages. But the scale of global interest is growing rapidly. 

Governments, research institutions and technology companies are investing heavily in quantum research, betting it could become a foundational technology for the next generation of computing. 

For Reilly, the moment feels similar to earlier technological turning points. 

In the 19th century, new discoveries in thermodynamics helped drive the development of steam engines and the Industrial Revolution. In the 20th century, advances in electromagnetism led to radio, television and eventually the internet. 

Quantum physics, he suggests, could represent the next chapter in that story. 

“Today we have, as a society, in our hands new physics that we’re just beginning to figure out what to do with,” Reilly said. 

“But I think it’s an exciting time to be alive and watch what happens over the coming decades.” 

 

 

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