The New Currency of Wealth: Educating Heirs Before They Inherit
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The New Currency of Wealth: Educating Heirs Before They Inherit

Australia’s wealthy families are shifting focus from building wealth to preparing the next generation to handle it.

By Jeni O'Dowd
Wed, Jun 25, 2025 11:25amGrey Clock 3 min

For Australia’s high-net-wealth families, the question is no longer how to grow wealth—it’s how to ensure the next generation knows what to do with it.

“Most affluent parents aren’t staying up at night worried about the next investment opportunity,” says wealth adviser Antony Selby. “They’re worried their money will mess up their kids.”

In an era marked by skyrocketing intergenerational transfers of wealth, Selby has observed a dramatic shift in his clients’ priorities. Increasingly, they’re not just seeking financial strategies—they’re seeking guidance on how to prepare their children for the emotional, practical, and psychological burden of inheritance.

“It’s one of the most common requests I get: ‘Can you help educate our children about money?’” Selby says. “There’s a growing realisation among wealthy families that simply leaving money isn’t enough. If the recipients aren’t prepared, that wealth can quickly become a liability instead of a legacy.”

Selby, who has advised Australia’s affluent for decades, says the old model of wealth management—built around transactions and product sales—is obsolete. In its place, a new approach has emerged: one that blends traditional financial advice with legacy planning, values-based education, and even elements of family therapy.

“We’ve moved from preparing money for heirs, to preparing heirs for money,” he explains. “That’s a fundamental change.”

The timing couldn’t be more critical. With Baby Boomers now well into retirement and multi-generational estates becoming more common, the next wave of wealth recipients—many of them in their 20s and 30s—face an unprecedented challenge. Unlike their parents, who often built wealth through work, these heirs risk inheriting it without the context, responsibility, or resilience to manage it.

And that, Selby says, is the real risk.

Antony Selby

“Wealth can distort perspective. It can create dependence. It can rob young people of direction, and of the emotional tools they need to live independently,” he says. “That’s why so many of my clients now see their role not just as benefactors, but as mentors.”

What does that mentorship look like? For Selby, it often involves structured conversations about money values and family purpose. It means involving children early in philanthropic decisions, educating them about investment basics, and creating environments where financial literacy is as important as academic success. In some cases, it includes working with external coaches, psychologists, and advisers to help adult children develop their own identity outside the family’s financial narrative.

“There’s no simple formula,” he admits. “But three things make a difference: being intentional about values, developing real-life skills, and giving heirs the right mix of independence and support.”

While popular culture paints the ultra-wealthy as laser-focused on returns and deal flow, Selby says the reality is more nuanced. “Behind closed doors, it’s not about chasing more wealth. It’s about risk management, family cohesion, and the question we hear again and again: ‘How do we make sure this wealth is a force for good?’”

He points to the old proverb, “shirtsleeves to shirtsleeves in three generations,” a warning that’s echoed across cultures. “It’s a reminder that financial inheritance must be matched with emotional and intellectual inheritance too.”

As the face of wealth management continues to change, Selby believes the industry must evolve alongside it—offering not just financial tools, but guidance through some of the most deeply personal challenges families will ever face.

“Money isn’t neutral,” he says. “It shapes families, for better or worse. The difference lies in how well we prepare the next generation to carry it.”



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Celebrity-backed fund nears US$50m as investor demand builds 

With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent. 

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Tue, Jun 2, 2026 2 min

A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes. 

The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products. 

The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled. 

GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals. 

“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said. 

The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation. 

Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth. 

According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail. 

“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.” 

The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential. 

Hunt said consumer brands offered a level of tangibility that many investors found appealing. 

“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.” 

The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value. 

With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages. 

For more information, contact marc@kanerbridge.com.au

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