The Retreat of the Amateur Investors
A pandemic boom attracted scores of Americans seeking gains. Now that some are backing away, the markets risk losing a key support.
A pandemic boom attracted scores of Americans seeking gains. Now that some are backing away, the markets risk losing a key support.
Amateur trader Omar Ghias says he amassed roughly $1.5 million as stocks surged during the early part of the pandemic, gripped by a speculative fervour that cascaded across all markets.
As his gains swelled, so did his spending on everything from sports betting and bars to luxury cars. He says he also borrowed heavily to amplify his positions.
When the party ended, his fortune evaporated thanks to some wrong-way bets and his excessive spending. To support himself, he says he now works at a deli in Las Vegas that pays him roughly $14 an hour plus tips and sells area timeshares. He says he no longer has any money invested in the market.
“I’m starting from zero,” said Mr. Ghias, who is 25.
During the pandemic lockdowns in 2020 and 2021, scores of Americans got hooked on trading stocks, options and cryptocurrencies, driving up shares of companies that were once left for dead. Now some of these so-called retail investors are backing away from the markets after the worst year for stocks since 2008. Others are paring their positions or shifting their money to more conservative holdings, such as bonds or cash.
Last month, trading activity among retail investors as measured by dollar volumes hit its lowest level since January 2020, according to an analysis of some platforms by research firm Vanda Research. These investors are also trading less with brokerages that stoked their enthusiasm earlier in the pandemic, according to earnings reports. Households are expected to yank roughly $100 billion from the market in 2023, according to Goldman Sachs Group Inc., which would be the first net outflows since 2018.
What these amateur investors decide to do next will have big implications for the direction of the market. They are still collectively the biggest holders of U.S. equities, according to Goldman Sachs, and any retreat from stocks could remove a steady source of support at a turbulent moment. Fears about inflation and a possible future recession continue to loom, and many big companies are bracing for economic turmoil. Central-bank officials have repeatedly said their work to cool the economy isn’t done.
A run-up last month in certain stocks such as online car seller Carvana Co. and retailer Bed Bath & Beyond Inc. led some professional investors to speculate that individual investors were behind the moves. The overall market pushed higher this past week after the Federal Reserve raised interest rates by a widely expected quarter percentage point; the S&P 500 is up 7.7% thus far in 2023 and the Nasdaq 15%.
The early 2023 rally is still a far cry from what happened two years ago. Stuck at home during the Covid-19 pandemic and flush with stimulus checks, newbie traders encouraged each other to pile into stocks as they banded together on online forums such as Reddit, Discord and Twitter. At times they tried to intensify losses among professional traders who had bet against some of their favourite companies. The frenzy resulted in eye-popping surges in shares of troubled firms such as GameStop Corp. and AMC Entertainment Holdings Inc. Momentum trumped coolheaded analysis of company fundamentals.
Some of these rookie traders made small fortunes in 2021. But many lost money the following year as U.S. stocks fell along with bonds and cryptocurrencies, and their enthusiasm for trading waned.
The average individual investor’s portfolio has declined 27% since peaking in December 2021, according to estimates from Vanda Research, compared with the S&P 500’s roughly 13% decline over the same period. Monthly active users at online brokerage app Robinhood Markets Inc., which helped make trading cool among newbies, recently fell to their lowest level since the company went public. At the more traditional brokerages of Morgan Stanley and Charles Schwab Corp., the average daily number of retail trades recently fell to the lowest levels since at least 2020.
Some retail investors are still active but more conservative with their bets. Sumit Gupta, a 49-year-old ophthalmologist in Charlotte, N.C., was among those who bought the dip in stocks in early 2022, when shares of everything from big tech stocks to broader S&P 500 dropped. He says he has been regularly adding to stockholdings over the past decade, using the dollar-cost averaging method.
The market kept falling. The S&P 500 notched its worst year since the 2008 financial crisis, stymied by a Federal Reserve forced to aggressively raise interest rates to cool red-hot inflation.
Since then, Mr. Gupta said, he realized how serious Federal Reserve Chairman Jerome Powell was about raising interest rates and has shifted his strategy. He says he is putting extra cash into Treasurys. Yields on 10-year government bonds are hovering around 3.5%, up from less than 1% in 2020.
“Now there’s yield on cash again,” Mr. Gupta said. “At this stage in my career, I don’t need to be aggressive.”
Jonathan Javier, 28 years old, accelerated his trading during the pandemic, after mainly buying and holding investments for years.
Drawn in by the meteoric price increases in everything from cryptocurrencies to the S&P 500, he scooped up shares of technology stocks such as Meta Platforms Inc. and Apple Inc. He says he watched in awe as his portfolio roughly doubled through November 2021. Having worked at several big tech companies, he says he was confident they would keep growing, as they had for much of the past decade.
By mid-2022, the portfolio made a U-turn, falling about 8%. He says he slashed his regular investments by around half and backed away from the market. “I didn’t do much at all” last year, Mr. Javier said.
This year he says he bought some tech stocks once again, though he says he is much more wary of how much of his money he is comfortable risking. He says he is also not darting in and out of positions as much.
“Now I know the key to making a profit is buying when the stock is at a low price point instead of just buying and ‘hoping’ that I will make a gain from it.” Mr. Javier said.
Navroop Sandhu, a 32-year-old London web developer, was a newcomer who became enamored with trading during the early days of the pandemic as the value of a new account she created with online brokerage eToro skyrocketed. She would enter and exit positions within hours or hold for weeks, and actively participated in an online Discord trading group. She says she once asked her friends to bring their laptops with them to a restaurant in London, so she could dish out investing tips.
“It was like a snowball effect, where I just got addicted,” Ms. Sandhu said.
Now she says she is placing anywhere from two to five trades in a week, down from nearly 10 in some weeks in 2020. Ms. Sandhu says she is also trying to be patient in picking the right trading spots, which has helped her stay in the markets.
Some investors have exited the market. They include Mr. Ghias, the 25-year-old amateur trader who watched the value of his stock portfolio swing wildly during the early stages of the pandemic.
Mr. Ghias says his first exposure to investing happened as a teenager growing up in the suburbs of Chicago, where his guitar teacher would monitor stocks by phone. He and that guitar teacher say they would discuss everything from penny stocks to pot stocks to shares of larger companies. When he got to high school, he started trading with some of his own money in between jobs. He says he sometimes cut class in high school and college to trade.
Once the pandemic began, he gravitated to stocks and funds tracking the performance of metals as well as options, which allow investors to buy or sell shares at a certain price. He used these to generate income or profit from stock volatility. He also borrowed from his brokerage firms to amplify his positions, a tactic known as leverage.
In 2021, he started increasing that leverage, his brokerage statements show. He often turned to trades tied to the Invesco QQQ Trust, a popular fund tracking the tech-heavy Nasdaq-100 index, while continuing to bet heavily on metals. At times, he dabbled in options tied to hot stocks such as Tesla Inc. and Apple.
At one point, his leverage amounted to more than $1 million, brokerage statements reviewed by The Wall Street Journal show. By around June 2021, according to those brokerage statements, his portfolio was worth roughly $1.5 million.
“I really started treating the market like a casino,” Mr. Ghias said.
As his stock-market gains swelled, so did his spending and partying, he says. He says he started betting thousands on professional football games and enjoyed late nights at bars, racking up tabs drinking Don Julio 1942 tequila. Mr. Ghias and his former roommate Nick Palma say he spent thousands to see the Tampa Bay Buccaneers play, while betting roughly $35,000 that they would beat the Los Angeles Rams and go on to win the Super Bowl. They lost.
He and his former roommate say Mr. Ghias also footed the bill for friends to stay at a Las Vegas hotel and rented a black Lamborghini that he raced through the Strip. Some of his exploits, including the Lamborghini ride, he showed on a TikTok account that also featured footage of him trading in front of three computer screens. He says he stopped taking classes at DePaul University, in Chicago, so he could spend more time focused on the markets.
In late 2021, he placed one of his biggest bets. The Fed’s Mr. Powell had warned he was about to pull back the central bank’s easy-money policies, opening the door to tapering its monthly asset purchases. The plans threatened to inject a jolt of turbulence into a market that had been ascending to fresh records for much of the year.
Mr. Ghias says he thought the Fed was bluffing and made a speculative investment that he thought would benefit from an accommodative central bank, expecting prices of silver and gold to rally and help a portfolio that included a large position in Hecla Mining Co., statements show. He says he also added a bearish position tied to the Nasdaq.
The trade didn’t work, he says, and a broker demanded he post more money to fund his losses. By the end of the year, according to his statements, he had lost more than $300,000 in one account even as the S&P notched a gain of 27%.
“That was my breaking point,” Mr. Ghias said.
In 2022, he says he started taking even more risks trading options and betting on sports in hopes of making some of the money back. One big strategy was to gamble on the direction of the S&P 500 by buying and selling options contracts tied to that index that often expired the same day, brokerage statements show.
Mr. Ghias traded S&P 500 options at all hours, sometimes around midnight, placing some trades worth hundreds of thousands of dollars, brokerage statements show. For example, if he had a hunch that the S&P 500 would keep tumbling the next day, extending losses from its overnight session, he might sell options contracts that would profit from a steeper plunge. At times, he was left with losses from such trades, his statements show.
“That just put me in a really bad mental state,” Mr. Ghias said. “I began chasing losses.”
By the end of 2022, he had racked up bills of more than $300,000 on his American Express Platinum card, according to snapshots of his account viewed by the Journal, and he says the nest egg that had climbed to around $1.5 million was gone. “I lost it all,” Mr. Ghias said.
He decided to move to Las Vegas and began to work at an Italian deli and restaurant on the outskirts of town. He says he has also picked up short-term gigs and started selling timeshares. He is going on other job interviews, too, while documenting his new life on TikTok under the alias “OGTraderTV.” When one of his TikTok followers learned about his cash crunch, Mr. Ghias says he was offered a free stay at the Bellagio Hotel & Casino.
He says he has no money in the market right now and shared screenshots of his accounts showing that he has roughly $15,000 in credit card debt, around $36,000 in an auto loan and $6.99 in a checking account. He says he has some cash, too.
“I felt like I was indestructible,” Mr. Ghias said of his trading days. “It was irrational.”
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Couples find that lab-grown diamonds make it cheaper to get engaged or upgrade to a bigger ring. But there are rocky moments.
Wedding planner Sterling Boulet has some advice for brides-to-be regarding lab-grown diamonds, which cost a fraction of the natural ones.
“If you’re trying to get your man to propose, they’ll propose faster if you offer this as an option,” says Boulet, of Raleigh, N.C. Recently, she adds, a friend’s fiancé “thanked me the next three times I saw him” for telling him about the cheaper lab-made option.
Man-made diamonds are catching on, despite some lingering stigma. This year was the first time that sales of lab-made and natural mined loose diamonds, primarily used as center stones in engagement rings, were split evenly, according to data from Tenoris, a jewellery and diamond trend-analytics company.
The rise of lab-made stones, however, is bringing up quirks alongside the perks. Now that blingier engagement rings—above two or three carats—are more affordable, more people are dealing with the peculiarities of wearing rather large rocks.
Esther Hare, a 5-foot-11-inch former triathlete, sought out a 4.5-carat lab-made oval-shaped diamond to fit her larger hands as a part of her vow renewal in Hawaii last year. It was a far cry from the half-carat ring her husband proposed with more than 25 years ago and the 1.5-carat upgrade they purchased 10 years ago. Hare, 50, who lives in San Jose, Calif., and works in high tech, chose a $40,000 lab-made diamond because “it’s nuts” to have to spend $100,000 on a natural stone. “It had to be big—that was my vision,” she says.
But the size of the ring has made it less practical at times. She doesn’t wear it for athletic training and swaps in her wedding band instead. And she is careful to leave it at home when traveling. “A lot of times I won’t take it on vacation because it’s just a monster,” she says.
The average retail price for a one-carat lab-made loose diamond decreased to $1,426 this year from $3,039 in 2020, according to the Tenoris data. Similar-sized loose natural diamonds cost $5,426 this year, compared with $4,943 in 2020.
Lab-made diamonds have essentially the same chemical makeup as natural ones, and look the same, unless viewed through sophisticated equipment that gauges the characteristics of emitted light.
At Ritani, an online jewellery retailer, lab-made diamond sales make up about 70% of the diamonds sold, up from roughly 30% two years ago, says Juliet Gomes, head of customer service at the company, based in White Plains, N.Y.
Ritani sometimes records videos of the lab-diamonds pinging when exposed to a “diamond tester,” a tool that judges authenticity, to show customers that the man-made rocks behave the same as natural ones. “We definitely have some deep conversations with them,” Gomes says.
Not all gem dealers are rolling with these stones.
Philadelphia jeweller Steven Singer only stocks the natural stuff in his store and is planning a February campaign to give about 1,000 one-carat lab-made diamonds away free to prove they are “worthless.” Anyone can sign up online and get one in the mail; even shipping is free. “I’m not selling Frankensteins that were built in a lab,” Singer says.
Some brides are turned off by the larger bling now allowed by the lower prices.When her now-husband proposed with a two-carat lab-grown engagement ring, Tiffany Buchert, 40, was excited about the prospect of marriage—but not about the size of the diamond, which she says struck her as “costume jewellery-ish.”
“I said yes in the moment, of course, I didn’t want it to be weird,” says the physician assistant from West Chester, Pa.
But within weeks, she says, she fessed up, telling her fiancé: “I think I hate this ring.”
The couple returned it and then bought a one-carat natural diamond for more than double the price.
When Boulet, the wedding planner in Raleigh, got engaged herself, she was over the moon when her fiancé proposed with a 2.3 carat lab-made diamond ring. “It’s very shiny, we were almost worried it was too shiny and was going to look fake,” she says.
It doesn’t, which presents another issue—looking like someone who really shelled out for jewellery. Boulet will occasionally volunteer that her diamond ring came from a lab.
“I don’t want people to think I’m putting on airs, or trying to be flashier than I am,” she says.
For Daniel Teoh, a 36-year-old software engineer outside of Detroit, buying a cheaper lab-made diamond for his fiancée meant extra room in his $30,000 ring budget.
Instead of a bigger ring, he got her something they could both enjoy. During a walk while on an annual ski trip to South Lake Tahoe, Calif., Teoh popped the question and handed his now-wife a handmade wooden box that included a 2.5-carat lab-made diamond ring—and a car key.
She put on the ring, celebrated with both of their sisters and a friend, who was the unofficial photographer of the happy event, and then they drove back to the house. There, she saw a 1965 Mustang GT coupe in Wimbledon white with red stripes and a bow on top.
Looking back, Teoh says, it was still the diamond that made the big first impression.
“It wasn’t until like 15 minutes later she was like ‘so, what’s with this key?’” he adds.
Consumers are going to gravitate toward applications powered by the buzzy new technology, analyst Michael Wolf predicts
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’