This Financial Firm Can Give Investment Advice in Gen Z Slang, No Cap
Arta, a wealth-management startup, is using mobile apps and AI tools to reach young millionaires.
2 min
Artificial intelligence is coming to the world of investment advice, and it can speak in Gen Z slang.
That is the pitch from Arta Finance, a wealth-management startup led by an ex-Google executive and backed by the former chief executive of Swiss-banking stalwart UBS.
Arta is rolling out an AI assistant that can dispense financial advice in spoken conversations—and in any preferred tone and argot. Even for the 20-something millionaire set.
“Low-key gonna break down ur investment plan rn,” the Arta assistant says, responding to a client’s query on his investment portfolio. “No cap, ur portfolio is fire!”
“No cap” is an assurance that the statement that preceded or followed it is indeed factual.
The AI tool won’t recommend any investments that don’t match customers’ stated appetite for taking risks.
And it definitely won’t trade on its own without the users’ consent—it isn’t that kind of artificial intelligence.
But it can walk through the pros and cons of specific stocks, point out cost-saving tax strategies and offer advice on how someone might tweak their investment strategy if they take a pay cut.
Many wealth managers are exploring ways that AI can support human advisers behind the scenes, said Shirl Penney , CEO of Dynasty Financial Partners, a platform for independent advisers. But bots that engage directly with clients are still relatively rare.
“It’s really about utilizing AI to minimize some of the back office operations,” Penney said, adding that the tools can be used to fill out forms or draft notes to clients.
“It’s still pretty hard for AI to tell someone they should sell their business or that they should retire—or to give advice when they’re going through a tough life event, like a divorce.”
Arta, led by Caesar Sengupta, is betting that younger, digital-native Americans will value mobile apps, convenience and lower fees over the face-to-face advice their parents and grandparents received from traditional financial advisers.
“This is essentially a relationship that is available on your phone at any point in time,” said Sengupta, Arta’s CEO and co-founder.
Arta, whose platform is also available through a desktop app, isn’t the only upstart wealth-management firm to tout its mobile services or even push into AI.
Just last week, Robinhood Markets unveiled an AI assistant for its brokerage platform.
And with fees on many financial services under siege from low-cost options, many banks and brokerages are eager to provide financial advice to a wealthier clientele who pay higher fees.
Arta’s platform is currently only available to accredited investors, meaning users will need well over six figures in assets to qualify. The company is also looking to license its technology to other financial firms, Sengupta said.
Ralph Hamers, the former CEO of UBS and then ING, said AI tools like Arta’s can reshape the financial-advice industry. He doesn’t think AI is coming for financial advisers’ jobs.
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As interest rates, inflation and market sentiment fluctuate, investors are being urged to focus on data, not panic.
The Federal Budget may have softened some of its proposed tax reforms, but it has exposed a bigger issue: too many families are relying on wealth structures that no longer reflect the realities of modern life.
3 min
For many Australians, the 2026 Federal Budget initially felt like a direct challenge to the way wealth is created, held and transferred between generations.
The headlines were immediate: changes to capital gains tax, reforms to discretionary trusts, restrictions on negative gearing and increased scrutiny of investment structures. Unsurprisingly, affluent families, business owners and investors began asking the same question:
Is the way we hold our wealth still fit for purpose?
In recent days, the government has announced several significant amendments following industry consultation and public feedback, including exempting testamentary trusts from the proposed 30 per cent minimum tax and expanding capital gains tax concessions for small businesses.
The backdown is welcome. But it also highlights something much bigger.
This Budget has accelerated a conversation that many Australian families have been postponing for years.
The conversation is not really about tax. It is about wealth stewardship.
For decades, Australians have built wealth through businesses, property, investments and careful long-term planning. Yet many families have not revisited the legal structures surrounding those assets in years, sometimes decades.
We often see clients who have spent years building significant wealth, only to discover their legal arrangements no longer reflect their current circumstances.
Their children are now adults. They may own multiple properties.
They may have sold a business, entered a second marriage, become grandparents or accumulated digital assets that did not exist when their original estate plans were prepared.
The trust that distributes income may need to be reconsidered. The bucket company may no longer be so attractive.
The Budget has simply exposed a reality that already existed: wealth structures cannot remain static while life continues to evolve.
Importantly, trusts themselves are not the issue.
Trusts are legitimate planning tools that provide flexibility, protection and continuity. When used appropriately, they allow families to adapt to changing circumstances over time.
And neither is tax the issue, really. Getting the fundamentals right is more important for long-term, sustainable wealth than a few favourable tax treatments around the edges.
The real issue is complacency.
Too often, families create structures and assume the job is done. It isn’t.
Estate planning is no longer a document you sign once and file away in a drawer. It is an ongoing process that should evolve alongside your life.
We are also seeing a broader shift in how Australians define wealth itself. It is no longer just the family home and an investment portfolio.
Modern wealth includes businesses, digital assets, cryptocurrency, intellectual property, frequent flyer points and increasingly complex family arrangements.
At the same time, Australians are living longer than ever before, meaning wealth may need to support multiple generations simultaneously. This creates new responsibilities and new risks.
How do you help your children enter the property market without exposing family wealth to relationship breakdowns?
How do you structure wealth so that it remains a source of opportunity rather than future conflict?
These are the questions families should be asking now.
The recent debate surrounding testamentary trusts also serves as an important reminder that policy decisions can have unintended consequences for vulnerable Australians. It is encouraging that the government has listened to feedback and clarified its position.
But the lesson remains: the wealth landscape is changing.
Increasingly, governments, regulators and tax authorities are paying closer attention to how wealth is held and transferred. That means families cannot afford to adopt a “set-and-forget” approach to their structures.
The families who will be best placed for the future are not necessarily those with the greatest wealth.
They are the families with the greatest clarity. Clarity around ownership, succession and governance. And clarity around how wealth will transition from one generation to the next.
Ultimately, preserving wealth is not about avoiding change.
It is about preparing for it.
Because the greatest risk is not change itself.
It is losing the ability to respond to it.
Anthony Hunt is Co-Founder of Wealth Lawyers and former COO of Westpac Private Bank. He advises business owners, investors and affluent Australian families on wealth protection, succession planning and intergenerational wealth transfer
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