SUSTAINABLE TRAVEL SHIFT AS AUSSIES DODGE CROWDS AND CLIMATE RISKS
Australians are rethinking how and when they travel, with extreme weather, overcrowding and rising awareness of impact reshaping holiday decisions.
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Australians are quietly rewriting the rules of travel, moving away from peak-season getaways and crowded hotspots as climate concerns and changing habits reshape the industry, new research from Booking.com shows.
The 2026 Travel & Sustainability Report reveals that timing and destination are now central to how Australians approach travel, with 42 per cent planning to holiday outside peak periods and 43 per cent actively avoiding overcrowded destinations.
This is not just about comfort. It reflects a broader shift in thinking, where travellers are increasingly aware of their impact on places they visit, with many deliberately trying to reduce pressure on popular destinations.
At the same time, climate is no longer a background consideration. It is shaping decisions in a far more immediate way. Nearly three-quarters of Australians now factor extreme weather into where and when they travel, while more than a quarter have already changed or cancelled trips in the past year due to weather events.
There is also a growing sense that some destinations are becoming less viable altogether. More than half of Australians say certain locations have become too hot to visit at their preferred time of year.
A generational split is emerging
While sustainability is now firmly on the agenda, the report highlights a gap between what travellers say and what they actually do.
Younger Australians tend to express stronger views about sustainable travel, yet it is older travellers who are more likely to follow through with practical actions such as reducing waste, cutting energy use and shopping locally.
That does not mean younger travellers are disengaged. They are more likely to participate in cultural experiences and conservation-focused activities, pointing to a different interpretation of what sustainable travel looks like.
From intention to behaviour
The shift is already playing out in booking patterns. Across the region, more travellers are choosing accommodation with recognised sustainability credentials, and sustainable travel is moving from a niche consideration to a mainstream expectation.
Yet barriers remain. Cost, confusion and a lack of clear information continue to hold some travellers back from making more sustainable choices, suggesting the industry still has work to do in making those options accessible and easy to understand.
For now, the direction is clear. Travel is becoming less about ticking off destinations at peak moments and more about timing, impact and experience.
Or, put more simply, Australians are still travelling, just a little more thoughtfully than before.
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A new 65-villa luxury resort complete with a longevity spa, vineyard villas and major Gillie & Marc art collection is coming to the Hunter Valley in 2027.
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A major new luxury resort development is set to reshape the Hunter Valley’s high-end tourism offering, with HVL Hotels unveiling plans for Laval Hunter Valley, a 65-villa resort opening in Pokolbin in 2027.
Positioned on the historic 165-acre Lindeman Estate site, Laval is being described as the first new-build luxury resort of its scale in the Hunter Valley in two decades.
The project is expected to generate about $49 million annually in economic activity while supporting up to 479 jobs across construction and ongoing operations.
HVL Hotels Managing Director Dominic Lambrinos said the development aimed to create a new benchmark for regional luxury tourism.
“Laval is more than the answer to a longstanding gap in the Hunter Valley’s luxury accommodation segment,” he said.
“It represents an ambition to do something that hasn’t been done before, on the most magical piece of land within the valley.”
The resort will feature 65 pavilion-style villas positioned throughout a working vineyard landscape, including a Wabi Sabi-inspired Presidential Villa designed by Tonkin Zulaikha Greer. Architecture will be led by EJE Architects, with interiors by Some Studio.
The development will also include a private helicopter landing facility, a 25-metre red-tiled pool overlooking Shiraz vines, landscaped meditation meadows, sensory gardens and a major ecological regeneration program involving more than 21,000 plants and 6,782 vines.
One of the resort’s defining features will be its art program, anchored by one of the world’s largest collections of Gillie & Marc sculptures. The collection will include 13 large-scale outdoor works alongside more than 130 in-room and digital pieces integrated throughout the property.
Food and beverage offerings will be led by chef Justin North, with signature restaurant Vallery drawing inspiration from Provence, coastal Spain, southern Italy and Japan. Poolside venue La Vida and a central lobby bar will round out the culinary offering.
A 10,000-bottle cellar and 1,000-label wine list curated by Jon Osbeiston will focus on Hunter Valley heritage alongside international producers.
Wellness will form another key component of the resort, with the two-level Veraia Spa spanning 1,000 square metres and offering 15 treatment rooms, thermal circuits and longevity-focused therapies.
The Hunter Valley project is scheduled to open in the second half of 2027.
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