Trump and SoftBank Promise to Create 100,000 AI Jobs. It Won’t Be Easy.
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Trump and SoftBank Promise to Create 100,000 AI Jobs. It Won’t Be Easy.

By Adam Levine
Tue, Dec 17, 2024 9:57amGrey Clock 2 min

SoftBank Group CEO Masayoshi Son stood besides President-elect Donald Trump at Mar-a-Lago on Monday, and announced a commitment to invest $100 billion in the U.S. over the next four years—and create 100,000 jobs. The investments will be concentrated in AI.

“My confidence level to the economy of the United States has tremendously increased with his victory,” Son said at the news conference.

SoftBank is an investment holding company with a range of technology investments all over the world, but especially in the U.S. At the end of September, the total value of its investments was $136 billion, so the new commitment would represent a substantial expansion of SoftBank’s balance sheet.

Raising that sort of money may prove difficult, but the bigger obstacle could be the commitment on jobs—the focus on AI companies, in particular, complicates the goal. AI companies spend a lot on salaries, but these are some of the most expensive employees in the world right now. And they don’t tend to employ a lot of people overall

OpenAI, which has raised $18 billion and has a private market value of $157 billion, has 1,372 employees. To fulfill Trump and Son’s commitment, in other words, the investments would have to create 73 AI companies on the scale of OpenAI.

“A lot of advanced tech these days, including AI, is capital intensive and also highly dependent on high-paid skilled workers,” labor economist Guy Berger of the Burning Glass Institute told Barron’s . “I’m not sure how much head count $100 billion spread out over four years gets you.”

A selection of a dozen AI start-ups with valuations over a billion dollars reveals the uphill climb to the 100,000 jobs goal. These companies have raised a combined $42 billion and have an aggregate private market value of $309 billion, according to FactSet. Anthropic, which has raised almost $12 billion, has only 425 employees. All told, these companies employ less than 10,000 workers, an average of 785 workers per start-up.

Databricks, a data analytics start-up with a valuation of $43 billion, accounts for almost half of those employees. Excluding Databricks, the per start-up employee count falls to 399.

Other barriers in the labor market exist, as well. The overall unemployment rate is 4.2%, but narrow that down to workers with masters and doctoral degrees who are most likely to be AI employees, and the rate drops to 2.0% and 1.0%, respectively. In all, there are only 483,000 workers with advanced degrees looking for work, and most of them aren’t AI engineers.

“The labor market is not super loose right now,” Berger said. “A lot of gross jobs created here might simply involve reallocating people who already have jobs.”

Monday’s press conference recalled a similar one from 2016, when Trump and Son stood in the lobby of Trump Tower and promised $50 billion in U.S. investment and 50,000 jobs. SoftBank didn’t reply to a request for comment about the progress of that 2016 commitment.



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Former New Hampshire Gov. Chris Sununu delivered a warning to Treasury Secretary Scott Bessent during a recent visit to Washington: Already-high airfares will surge if the war in Iran doesn’t end soon.

Sununu, a Republican who represents some of the biggest airlines as president of the industry group Airlines for America, has for weeks sounded the alarm to Trump administration officials about the economic fallout from high jet fuel prices. The war, Sununu has argued, must come to a close soon, or things will get worse.

Administration officials have gotten the message.

Privately, President Trump’s advisers are increasingly worried that Republicans will pay a political price for the rising fuel costs, according to people familiar with the matter. Many of those advisers are eager to end the war, hoping prices will begin to moderate before November’s midterm elections.

The fallout from the U.S.-Israeli attack in late February has slowed traffic through the Strait of Hormuz, a vital shipping lane, triggering a sharp increase in oil, gasoline and jet-fuel prices.

That means consumers are grappling with high costs ahead of the summer travel season, as they consider vacation plans.

Sixty-three per cent of Americans said they put a great deal or a good amount of blame on Trump for the increase in gas prices, according to a new poll conducted by NPR, PBS and Marist.

More than 8 in 10 Americans said struggles at the gas pump are putting strain on their finances.

Jet-fuel prices roughly doubled in a matter of weeks after the war began, and they have remained high. Airlines have said that will add billions of dollars of additional expenses this year, squeezing profit margins.

U.S. airlines spent more than $5 billion on fuel in March—up 30% from a year earlier, according to government data.

Carriers have been raising ticket prices, hoping to pass the cost along to consumers, and they are culling flights that will no longer make money at higher price levels.

In March, the price of a U.S. domestic round-trip economy ticket rose 21% from a year earlier to $570, according to Airlines Reporting Corp., which tracks travel-agency sales.

So far, airlines have said the higher fares haven’t deterred bookings and they are hoping to recoup more of the fuel-cost increases as the year goes on.

Earlier this week, Trump said the current price of oil is “a very small price to pay for getting rid of a nuclear weapon from people that are really mentally deranged.”

Secretary of State Marco Rubio told reporters that if Iran got a nuclear weapon, the country would have more leverage to keep the strait closed and “make our gas prices like $9 a gallon or $8 a gallon.”

Trump has taken steps in recent days to bring the war to an end. Late Tuesday, the president paused a plan to help guide trapped commercial ships out of the Strait of Hormuz, expressing optimism that a deal could be reached with Iran to end the conflict.

Crude oil prices fell below $100 a barrel on Wednesday, after reports that Iran and the U.S. are working with mediators on a one-page framework to restart negotiations aimed at ending the conflict and opening the strait.

Sununu said Trump administration officials are conscious of the economic fallout from the war: “They get it…and I think that’s why they’re trying to get through the war as fast as they can.”

But he cautioned that it could take months for prices to return to prewar levels.

“Ticket prices won’t go down immediately” after the strait is fully reopened, Sununu said. “You’re looking at elevated ticket prices through the summer and fall because it takes a while for the prices to go down.”

Since the initial U.S.-Israeli attack in late February, Sununu has met in Washington with National Economic Council Director Kevin Hassett, representatives from the Transportation Department and senior White House officials.

A White House official confirmed that Hassett and Sununu have discussed the effect of increased fuel prices on the airline industryThe official said the conversation touched on how the industry can mitigate the impact of high jet fuel prices on consumers.

“The president and his entire energy team anticipated these short-term disruptions to the global energy markets from Operation Epic Fury and had a plan prepared to mitigate these disruptions,” White House spokeswoman Taylor Rogers said, pointing to the administration’s decision to waive a century-old shipping law in a bid to lower the cost of moving oil.

Rogers said the administration is working with industry representatives to “address their concerns, explore potential actions, and inform the president’s policy decisions.”

A Treasury Department spokesman pointed to Bessent’s recent comments on Fox News that the U.S. economy remains strong despite price increases. The spokesman said Treasury officials have met with airline executives, who have reaffirmed strong ticket bookings.

“We’re cognizant that this short-term move up in prices is affecting the American people, but I am also confident, on the other side of this, prices will come down very quickly,” Bessent told Fox News on Monday.

The war has already contributed to one casualty in the industry: Spirit Airlines. Company representatives have said they were forced to close the airline because the sustained surge in jet-fuel prices derailed the company’s plan to emerge from chapter 11 bankruptcy.

The Trump administration and Spirit failed to come to an agreement for the company to receive a financial lifeline of as much as $500 million from the federal government.

Transportation Secretary Sean Duffy has argued that the Iran war wasn’t the cause of Spirit’s demise, pointing to the company’s past financial struggles, as well as the Biden administration’s decision to challenge a merger with JetBlue.

Other budget airlines have also turned to the federal government for help since the U.S.-Israeli attack. A group of budget airlines last month sought $2.5 billion in financial assistance to offset higher fuel costs, and they separately wrote to lawmakers asking for relief from certain ticket taxes.

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