Trump and SoftBank Promise to Create 100,000 AI Jobs. It Won’t Be Easy.
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Trump and SoftBank Promise to Create 100,000 AI Jobs. It Won’t Be Easy.

By Adam Levine
Tue, Dec 17, 2024 9:57amGrey Clock 2 min

SoftBank Group CEO Masayoshi Son stood besides President-elect Donald Trump at Mar-a-Lago on Monday, and announced a commitment to invest $100 billion in the U.S. over the next four years—and create 100,000 jobs. The investments will be concentrated in AI.

“My confidence level to the economy of the United States has tremendously increased with his victory,” Son said at the news conference.

SoftBank is an investment holding company with a range of technology investments all over the world, but especially in the U.S. At the end of September, the total value of its investments was $136 billion, so the new commitment would represent a substantial expansion of SoftBank’s balance sheet.

Raising that sort of money may prove difficult, but the bigger obstacle could be the commitment on jobs—the focus on AI companies, in particular, complicates the goal. AI companies spend a lot on salaries, but these are some of the most expensive employees in the world right now. And they don’t tend to employ a lot of people overall

OpenAI, which has raised $18 billion and has a private market value of $157 billion, has 1,372 employees. To fulfill Trump and Son’s commitment, in other words, the investments would have to create 73 AI companies on the scale of OpenAI.

“A lot of advanced tech these days, including AI, is capital intensive and also highly dependent on high-paid skilled workers,” labor economist Guy Berger of the Burning Glass Institute told Barron’s . “I’m not sure how much head count $100 billion spread out over four years gets you.”

A selection of a dozen AI start-ups with valuations over a billion dollars reveals the uphill climb to the 100,000 jobs goal. These companies have raised a combined $42 billion and have an aggregate private market value of $309 billion, according to FactSet. Anthropic, which has raised almost $12 billion, has only 425 employees. All told, these companies employ less than 10,000 workers, an average of 785 workers per start-up.

Databricks, a data analytics start-up with a valuation of $43 billion, accounts for almost half of those employees. Excluding Databricks, the per start-up employee count falls to 399.

Other barriers in the labor market exist, as well. The overall unemployment rate is 4.2%, but narrow that down to workers with masters and doctoral degrees who are most likely to be AI employees, and the rate drops to 2.0% and 1.0%, respectively. In all, there are only 483,000 workers with advanced degrees looking for work, and most of them aren’t AI engineers.

“The labor market is not super loose right now,” Berger said. “A lot of gross jobs created here might simply involve reallocating people who already have jobs.”

Monday’s press conference recalled a similar one from 2016, when Trump and Son stood in the lobby of Trump Tower and promised $50 billion in U.S. investment and 50,000 jobs. SoftBank didn’t reply to a request for comment about the progress of that 2016 commitment.



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Foreign Home Buyers Craving a Piece of the Swiss Alps Finally Have a Way In

The government in Switzerland has waived residency requirements in a handful of locations, including one that’s growing fast.

By MICHAEL KAMINER
Tue, Apr 22, 2025 3 min

While golden visa schemes proliferate, Switzerland remains famously protective about buying property in the country.

Rules known as Lex Koller, introduced in 1983, prohibit foreigners from buying homes in cities like Geneva and Zurich. And in the few locations where foreigners can buy, purchase permits come with rules around size and occupancy.

But non-Swiss buyers who have coveted an Alpine home now have a pathway to ownership, and it’s likely to come with financial upside. The Swiss government has waived residency requirements in a handful of locations where developers have negotiated exemptions in exchange for billions of dollars of investment in construction and improvements.

Andermatt, a village 4,715 feet above sea level in the centre of the Swiss Alps, is the largest municipality to open up to foreign buyers.

Its main investor, Egyptian magnate Samih Sawiris, “believed Andermatt could become a full-town redevelopment when he first visited in 2005, but the key was to offer real estate to people outside of Switzerland,” said Russell Collins, chief commercial officer of Andermatt-Swiss Alps, Sawiris’s development company.

“We became the only large-scale real estate development in Switzerland with an exemption from the Lex Koller regulations.”

In the ensuing decades, Andermatt has become a major draw for high-net-worth buyers from around the world, said Alex Koch de Gooreynd, a partner at Knight Frank in London and head of its Swiss residential sales team.

“What the Andermatt-Swiss Alps guys have done is incredible,” he said. “It’s an impressive resort, and there is still a good 10 years’ worth of construction to come. The future of the resort is very good.”

Andermatt’s profile got another boost from the 2022 acquisition of its ski and resort operations by Vail Resorts, which runs 41 ski destinations worldwide.

“Vail has committed to 150 million Swiss francs (US$175 million) in investments, which is another game-changer,” de Gooreynd said.

“If you’d asked me about Andermatt 10 years ago, I would have said the ski areas weren’t good enough of a draw.”

Along with the five-star Chedi Andermatt hotel and residences, which opened in 2013, residential offerings include the Gotthard Residences at the Radisson Blu hotel; at least six branded residences are planned to open by 2030, according to Jeremy Rollason, director for France, Switzerland, and Austria at Savills Ski.

“Most of these are niche, boutique buildings with anywhere from eight to 14 units, and they’re releasing them selectively to create interest and demand, which has been a very successful approach,” he said.

“Andermatt is an emerging destination, and an intelligent buy. Many buyers haven’t heard of it, but it’s about building a brand to the level of Verbier, Courchevel or Gstaad.”

The Alpinist, Andermatt’s third hotel residence, is slated to open in 2027; with 164 apartments, the five-star project will be run by Andermatt-Swiss Alps, according to Collins.

Other developments include Tova, an 18-unit project designed by Norwegian architects Snohetta, and La Foret, an 18-apartment building conceived by Swiss architects Brandenberger Kloter.

Prices in Andermatt’s new buildings range from around 1.35 million francs for a one-bedroom apartment to as much as 3.5 million francs for a two-bedroom unit, according to Astrid Josuran, an agent with Zurich Sotheby’s International Realty.

Penthouses with four or more bedrooms average 5 million-6 million francs. “Property values have been increasing steadily, with an average annual growth rate of 7.7% in the last 10 years,” she said.

“New developments will continue for the next 10 years, after which supply will be limited.”

Foreign buyers can obtain mortgages from Swiss banks, where current rates hover around 1.5% “and are declining,” Josuran said.

Compared to other countries with Alpine resorts, Switzerland also offers tax advantages, said Rollason of Savills. “France has a wealth tax on property wealth, which can become quite penal if you own $4 million or $5 million worth of property,” he said.

Andermatt’s high-end lifestyle has enhanced its appeal, said Collins of Andermatt-Swiss Alps.

“We have three Michelin-starred restaurants, and we want to create a culinary hub here,” he said. “We’ve redeveloped the main shopping promenade, Furkagasse, with 20 new retail and culinary outlets.

And there is a unique international community developing. While half our owners are Swiss, we have British, Italian and German buyers, and we are seeing inquiries from the U.S.”

But Andermatt is not the only Swiss location to cut red tape for foreign buyers.

The much smaller Samnaun resort, between Davos and Innsbruck, Austria, “is zoned so we can sell to foreigners,” said Thomas Joyce of Alpine property specialist Pure International.

“It’s high-altitude, with good restaurants and offers low property taxes of the Graubunden canton where it’s located.”

At the Edge, a new 22-apartment project by a Dutch developer, prices range from 12,000-13,500 francs per square metre, he said.

As Andermatt’s stature grows, this is a strategic time for foreigners to invest, said Josuran of Sotheby’s.

“It might be under the radar now, but it’s rapidly growing, and already among Switzerland’s most attractive ski locations,” she said. “Now’s the time to buy, before it reaches the status of a St. Moritz or Zermatt.”

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