NOOSA IGNITES WITH RECORD TROPHY HOMES
Once a sleepy surf town, Noosa has become Australia’s prestige property hotspot, where multi-million dollar knockdowns, architectural showpieces and record-setting sales are the new normal.
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It wasn’t too long ago that Noosa was seen as a relaxed holiday town, more famous for its surf breaks and weekenders than record-breaking prestige property.
But much like much of Queensland, COVID lit a torch under the market, and in Noosa it was the prestige sector that surged the hardest.
Records tumbled, including one-bedroom apartments on Hastings Street, the suburb’s only true beachfront strip, changing hands for nearly $6 million. That’s a price point not seen anywhere else in Australia, not even Bondi Beach.
While some regional markets have since cooled as workers trudged back to the office, Australia’s wealthy have continued to pour into Noosa.
Their growing fortunes, from corporate payouts to generational wealth, have fuelled the demand. Think former Virgin Australia CEO Jayne Hrdlicka, who just received a $50 million payout from her former employer.
Just before Christmas last year she spent $17 million on a 1970s Noosa home, which she plans to knockdown and replace with a three-level luxury residence by Shaun Lockyer Architects.
The regional price record was set in 2021 when Peter Tighe, non-executive chairman of AuKing Mining and part-owner of champion mare Winx, paid $34 million for Webb House in Sunshine Beach.
Initially, speculation swirled that billionaire Gina Rinehart was the mystery buyer. Sunshine Beach still holds the crown for Noosa’s priciest sale, but the bulk of big-ticket transactions are now spread between absolute beachfront in Noosa Heads and the suburb’s sought-after waterways.
So far in 2025, there have been 42 sales above $5 million across the region. That’s broadly in line with the last three years, with the exception of 2021, when more than 90 properties over $5 million changed hands between January and September alone.
Higher interest rates aren’t applicable to this cohort of buyers.
This year Mark Fraser, the Queensland architect who founded beach shade giant CoolCabanas, paid $18 million on an empty X sqm block of land with approved plans for a new luxury home.
Brendan Pickering, the managing director of Pickerings Auto Group, spent $16.5 million to add to his collection of Noosa waterfront trophy homes, while the lesser known, Melbourne-based millionaires Robert and Abigail Polites, emerged as buyers of a $17.6 million home on Witta Circle, widely regarded as Noosa’s premier riverfront street.
The prestige market has been further energised with the listing of one of Noosa’s most striking waterfront homes, and it could set a new benchmark.
Reed & Co. agents Adrian Reed and Donna Taylor have just launched Casa Luca to market, a newly built Wyuna Drive home that recently won the 2025 Master Builders Regional Award.
Translating to “House of Light,” the home has been crafted by renowned designer Paul Clout, whose name is synonymous with Noosa’s most celebrated residences. Interiors are by Hong Henwood, incorporating Italian marble, Portuguese stone, Egyptian limestone, and hand-blown Soktas glass pendants.
Every detail has been carefully curated, and all the custom furnishings are included in the sale.
The residence offers a 20-metre river frontage with expansive glass panes framing uninterrupted water views. Inside, curved walls and soaring ceilings deliver dramatic impact, while a marble-clad galley kitchen with a 3.5-metre island bench forms the heart of the home.
It features a Gaggenau cooktop and ovens, dual integrated Fisher & Paykel fridges, and Miele dishwashers, a space designed to entertain as much as cook.
Spread across more than 500 sqm of internal living, the four king-sized bedrooms include a master retreat with a private riverfront terrace, walk-in robe, and ensuite clad in limestone and Italian marble.
Multiple lounge areas are anchored by Jetmaster and gas fireplaces, with terraces flowing to the pool, spa, and private jetty. A custom wine cellar and bar sit alongside the dining space, while an alfresco pavilion with an automated roof, BeefEater barbecue, plumbed gas fire pit, floating daybed, and magnesium pool complete the resort-style setting.
Competing for best trophy home listing this summer is another Paul Clout special, this one on Gympie Terrace in Noosaville. The home, dubbed One W, is listed with Century 21 Conolly Hay Group Noosa Heads agent Rachel Sellman, who is entertaining offers around the $20 million mark.
The highlight of the four-bedroom, three-level home is the rooftop terrace, channeling a chic Mediterranean beach club with a private heated pool and spa, floating daybeds, custom dining and lounging areas with a gas fireplace, a built-in barbecue, a bar with beer taps, and an adjustable pergola. Sharing this level is a fitness studio with a full gym, infrared sauna, and a steam shower.
A record-breaking $11 million sale at The Centennial Collection has set a new benchmark for luxury apartment living in Bondi Junction.
As interest rates, inflation and market sentiment fluctuate, investors are being urged to focus on data, not panic.
Australia’s median advertised rent has climbed to a record high, with every capital city recording quarterly price growth despite a slight lift in vacancy rates.
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Australia’s rental market has reached a new milestone, with national median advertised rents climbing to a record $670 per week in the June quarter as prices continued to rise across every capital city.
New data from realestate.com.au shows national rents increased 3.1 per cent over the quarter and 6.4 per cent over the past year, while capital city rents rose 2.2 per cent over the quarter to a median of $690 per week, up $10 from the March quarter.
REA Group economist Luc Redman said rental price growth had continued despite a small increase in vacancy rates.
“National median rents reached a new high in the June quarter, with widespread price growth across the capitals,” he said.
“The rent increases occurred despite a small increase in the rental vacancy rate over the same period.”
Melbourne and Perth recorded the strongest quarterly growth among the capitals, with rents increasing 3.5 per cent in each city. On an annual basis, Perth led the nation with rental growth of 10.3 per cent, followed by Hobart at 9.1 per cent and Darwin at 7.7 per cent.
Sydney remained Australia’s most expensive city for renters, with a median advertised rent of $800 per week, while Melbourne and Hobart were the most affordable capital cities at $600 per week.
Regional markets were more subdued, with rents holding steady over the quarter but remaining 5.3 per cent higher than a year ago, suggesting the rapid pace of growth outside the capitals has eased.
Mr Redman said the full impact of the Federal Budget’s changes to investor tax settings was yet to be seen.
“The May Federal Budget, which announced sweeping changes to investor tax settings, occurred in the middle of the quarter, so the full impact on the rental market is yet to be seen,” he said.
“While the vacancy rate has edged higher, the expected decrease in investor demand due to the budget’s tax changes could slow the pace of new supply, putting further pressure on rents.”
The report also found house rents continued to outpace units, rising 2.9 per cent across capital cities over the quarter compared with 1.5 per cent for units. Melbourne was the only capital where renting a unit was more expensive than renting a house, reflecting demand for well-located apartments.
When the Writers Festival was called off and the skies refused to clear, one weekend away turned into a rare lesson in slowing down, ice baths included.
Records keep falling in 2025 as harbourfront, beachfront and blue-chip estates crowd the top of the market.
