NOOSA IGNITES WITH RECORD TROPHY HOMES
Once a sleepy surf town, Noosa has become Australia’s prestige property hotspot, where multi-million dollar knockdowns, architectural showpieces and record-setting sales are the new normal.
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It wasn’t too long ago that Noosa was seen as a relaxed holiday town, more famous for its surf breaks and weekenders than record-breaking prestige property.
But much like much of Queensland, COVID lit a torch under the market, and in Noosa it was the prestige sector that surged the hardest.
Records tumbled, including one-bedroom apartments on Hastings Street, the suburb’s only true beachfront strip, changing hands for nearly $6 million. That’s a price point not seen anywhere else in Australia, not even Bondi Beach.
While some regional markets have since cooled as workers trudged back to the office, Australia’s wealthy have continued to pour into Noosa.
Their growing fortunes, from corporate payouts to generational wealth, have fuelled the demand. Think former Virgin Australia CEO Jayne Hrdlicka, who just received a $50 million payout from her former employer.
Just before Christmas last year she spent $17 million on a 1970s Noosa home, which she plans to knockdown and replace with a three-level luxury residence by Shaun Lockyer Architects.
The regional price record was set in 2021 when Peter Tighe, non-executive chairman of AuKing Mining and part-owner of champion mare Winx, paid $34 million for Webb House in Sunshine Beach.
Initially, speculation swirled that billionaire Gina Rinehart was the mystery buyer. Sunshine Beach still holds the crown for Noosa’s priciest sale, but the bulk of big-ticket transactions are now spread between absolute beachfront in Noosa Heads and the suburb’s sought-after waterways.
So far in 2025, there have been 42 sales above $5 million across the region. That’s broadly in line with the last three years, with the exception of 2021, when more than 90 properties over $5 million changed hands between January and September alone.
Higher interest rates aren’t applicable to this cohort of buyers.
This year Mark Fraser, the Queensland architect who founded beach shade giant CoolCabanas, paid $18 million on an empty X sqm block of land with approved plans for a new luxury home.
Brendan Pickering, the managing director of Pickerings Auto Group, spent $16.5 million to add to his collection of Noosa waterfront trophy homes, while the lesser known, Melbourne-based millionaires Robert and Abigail Polites, emerged as buyers of a $17.6 million home on Witta Circle, widely regarded as Noosa’s premier riverfront street.
The prestige market has been further energised with the listing of one of Noosa’s most striking waterfront homes, and it could set a new benchmark.
Reed & Co. agents Adrian Reed and Donna Taylor have just launched Casa Luca to market, a newly built Wyuna Drive home that recently won the 2025 Master Builders Regional Award.
Translating to “House of Light,” the home has been crafted by renowned designer Paul Clout, whose name is synonymous with Noosa’s most celebrated residences. Interiors are by Hong Henwood, incorporating Italian marble, Portuguese stone, Egyptian limestone, and hand-blown Soktas glass pendants.
Every detail has been carefully curated, and all the custom furnishings are included in the sale.
The residence offers a 20-metre river frontage with expansive glass panes framing uninterrupted water views. Inside, curved walls and soaring ceilings deliver dramatic impact, while a marble-clad galley kitchen with a 3.5-metre island bench forms the heart of the home.
It features a Gaggenau cooktop and ovens, dual integrated Fisher & Paykel fridges, and Miele dishwashers, a space designed to entertain as much as cook.
Spread across more than 500 sqm of internal living, the four king-sized bedrooms include a master retreat with a private riverfront terrace, walk-in robe, and ensuite clad in limestone and Italian marble.
Multiple lounge areas are anchored by Jetmaster and gas fireplaces, with terraces flowing to the pool, spa, and private jetty. A custom wine cellar and bar sit alongside the dining space, while an alfresco pavilion with an automated roof, BeefEater barbecue, plumbed gas fire pit, floating daybed, and magnesium pool complete the resort-style setting.
Competing for best trophy home listing this summer is another Paul Clout special, this one on Gympie Terrace in Noosaville. The home, dubbed One W, is listed with Century 21 Conolly Hay Group Noosa Heads agent Rachel Sellman, who is entertaining offers around the $20 million mark.
The highlight of the four-bedroom, three-level home is the rooftop terrace, channeling a chic Mediterranean beach club with a private heated pool and spa, floating daybeds, custom dining and lounging areas with a gas fireplace, a built-in barbecue, a bar with beer taps, and an adjustable pergola. Sharing this level is a fitness studio with a full gym, infrared sauna, and a steam shower.
International AI strategist Justin Kabbani will headline the Kanebridge Property Summit in Sydney on June 18, with tickets selling fast.
Scotch whisky expert, luxury hospitality strategist and Keeper of the Quaich inductee Ross Blainey is bringing a new philosophy of luxury experiences to Citizen Kanebridge.
Australia’s housing market was flat in May as falling values in Sydney and Melbourne offset continued growth in Perth, Brisbane and Adelaide.
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Australia’s housing market has lost momentum, with Cotality’s latest Home Value Index revealing national dwelling values were flat in May as affordability constraints, higher borrowing costs and weakening buyer sentiment continue to weigh on demand.
The national result masks increasingly divergent conditions across the country.
Sydney and Melbourne led the decline, with dwelling values falling 0.9 per cent and 0.8 per cent respectively over the month.
Sydney values are now 2.1 per cent below their November 2025 peak, while Melbourne values sit 3.2 per cent below their March 2022 high.
In contrast, Brisbane, Perth and Adelaide continued to record growth, although even the stronger-performing markets are beginning to show signs of slowing.
Perth again led the capitals, recording monthly growth of 1.5 per cent and annual growth of 25.8 per cent. Brisbane values increased 0.9 per cent in May and are now 19.1 per cent higher than a year ago, while Adelaide recorded a 0.5 per cent monthly rise and annua growth of 12.3 per cent.
Cotality Research Director Tim Lawless said Australia’s housing market continues to operate at vastly different speeds depending on location.
“We are continuing to see multi-speed conditions across Australia’s housing sector, with Perth and Melbourne at opposite ends of the spectrum,” Lawless said.
“The past five years have seen these cities diverge sharply, with Perth values up a stunning 91.4 per cent while Melbourne home values are only 3.3 per cent higher since May 2021.”
Lawless said while the pace of value growth remains highly varied between cities, a common trend is emerging.
“While the speed of value change remains very different from city to city, the direction is becoming more consistent, with most markets losing momentum as demand-side headwinds intensify.”
The slowdown is becoming increasingly evident in transaction activity.
National home sales over the past three months were estimated to be 2.2 per cent lower than a year ago and 4.1 per cent below the five-year average.
Sydney and Melbourne recorded the sharpest declines in sales activity, down 17.0 per cent and 14.2 per cent respectively compared to the same period last year.
Lawless said higher listing volumes are shifting negotiating power back towards buyers.
“These are also the cities where advertised supply has risen to above average levels, providing more choice and better leverage for buyers,” he said.
The softer conditions come despite ongoing supply constraints across much of the country. Construction costs remain elevated and feasibility challenges continue to limit new housing delivery, even as governments in NSW and Victoria continue to implement planning reforms designed to accelerate approvals and increase apartment supply.
For the new apartment sector, the data highlights an increasingly important divide between established housing markets and the off-the-plan market.
While detached housing markets in Sydney and Melbourne continue to soften, the supply of new apartments remains well below the levels required to meet population growth and federal housing targets.
This imbalance is likely to continue supporting demand for new apartment stock, particularly in major urban centres where affordability pressures are forcing more buyers towards higher-density housing options.
The latest rental figures also reinforce the underlying strength of housing demand.
National rents increased another 0.6 per cent in May, taking annual rental growth to 5.9 per cent. Vacancy rates remain at just 1.5 per cent nationally, matching the record lows experienced during the post-pandemic migration surge.
Lawless said renters are increasingly reaching affordability limits.
“With renters dedicating around a third of their pre-tax income to rental payments, it’s uncertain how much longer this upswing in rents can last,” he said.
The housing slowdown is unfolding against a backdrop of improving inflation data and growing confidence that interest rates will remain on hold when the Reserve Bank meets in June.
Australia’s monthly inflation indicator has continued to trend lower in recent months, reinforcing market expectations that the RBA is unlikely to lift the cash rate again in the near term.
Financial markets and economists have increasingly shifted their focus towards the timing of future rate cuts rather than the prospect of further tightening.
While the RBA remains cautious about services inflation and housing-related costs, recent inflation outcomes have largely eased concerns that another rate rise would be required.
That is providing some support to housing sentiment, although affordability and borrowing capacity remain significant constraints.
For now, Cotality’s data suggests the housing market is entering a more subdued phase rather than facing a sharp correction.
Affordability pressures, weaker confidence and slower sales activity are weighing on demand, while population growth, tight rental markets and constrained housing supply continue to provide a floor underneath values.
The result is a housing market that remains highly fragmented, with Sydney and Melbourne continuing to cool, while Perth, Brisbane and Adelaide remain in growth mode, albeit at a slower pace than seen over the past two years.
A cluster of century-old warehouses beneath the Harbour Bridge has been transformed into a modern workplace hub, now home to more than 100 businesses.
Australia’s housing market rebounded sharply in 2025, with lower-value suburbs and resource regions driving growth as rate cuts, tight supply and renewed competition reshaped the year.
