Wall Street Wants You to Buy Gold. It’s Still Risky.
Wall Street has gold fever. Investors should be careful.
3 min
J.P. Morgan and Goldman Sachs advise continuing to hold gold. BNP Paribas just raised its forecast for gold prices. For months now, BlackRock has recommended buying gold to diversify portfolios.
So far, the recommendations have been spot on. The most active gold futures contract hit another record high on Thursday, closing at $2,991.30 an ounce, marking its tenth record close in 2025. The popular SPDR Gold Shares exchange-traded fund, which tracks gold bullion, also closed at a record of $275.13.
But the megarally isn’t without risks.
Gold has now closed at record levels 10 times this year, after closing out its best year in over a decade, with 46 records in 2024. Drivers for the rally have been plentiful: Strong buying from central banks, a weaker dollar, realignment of international relationships as President Donald Trump slaps tariffs on goods from the U.S.’s closest allies, and wars abroad have pushed investors to seek safety in gold.
The conventional wisdom says the path of least resistance for gold is higher in part because prices are above their 200- and 100-day moving averages of $2,619.51 and $2,756.11, respectively, based on Wednesday’s close. When a price moves above its moving average, it is a sign that an uptrend is likely to continue.
BNP Paribas forecasts gold prices will rise above $3,100 an ounce in the second quarter of 2025. It assumes the average gold price in 2025 will be $2,990, 8% higher than its prior forecast. A price of $3,100 would represent a gain of 5.2% from its closing price on Wednesday.
“The biggest change to our previous view is the impact of the Trump tariff threats, which is resulting in fears of renewed US inflation on the one hand, and slower US and global growth expectations, on the other, driving increased safe-haven demand for gold,” David Wilson, senior commodities strategist as the bank, said in a research note Wednesday.
Still, when optimism is so widespread, it is smart to also consider the risks, even with investments such as gold that are famous for being safe.
For one, it could be said that the metal is overvalued, given that it has been in a bull market since September 2022. That raises the prospect that gold has already priced in much of its potential over the period, leaving it vulnerable to corrections. Those gains could tempt early investors to sell to lock in profits.
Gold could also struggle in a world where Washington’s efforts to overhaul the federal government prove successful, even if economists have their doubts. Trump and Elon Musk’s Department of Government Efficiency is slashing the federal workforce, which the administration has said will boost productivity, critical for economic growth, as laid-off government workers find more productive jobs in the private sector.
Economic growth and gold are inversely related. When the economy is booming, investors tend to favor riskier assets like stocks over gold, which loses its appeal.
“Such a development would be terrible news for gold whose price may then return to its historical norm, as expressed in oil-equivalent terms,” wrote Charles Gave, founder of Gavekal Research, in a research note on Wednesday. This implies a 50% fall, the note says.
On the other hand, there are plenty of reasons why prices could keep rising. An index of economic uncertainty index is high, while more tariffs would lead to inflation, both benefiting gold. The possibility that the U.S. government might value its gold holdings at market prices, rather than the current $42.2222 an ounce, would help as well.
Treasury Secretary Scott Bessent triggered speculation about revaluation in early February , saying the U.S. wants to monetize its balance sheet. He dismissed the idea in an interview with Bloomberg last month, but market chatter about the topic continues.
Revaluing the U.S.’s gold holdings would show interest in the commodity by the government, potentially adding to the momentum in the price. The statutory price of gold, set by law , hasn’t moved since 1973.
The evidence for gains is strong. Just don’t completely ignore the risks when putting your money to work.
Corrections & Amplifications: The most active gold futures contract closed at $2,991.30 on Thursday. An earlier version of this article incorrectly said it closed at $2,984.30, the price of the front-month contract.
Write to Karishma Vanjani at karishma.vanjani@dowjones.com undefined undefined
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
2 min
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
For more information, contact marc@kanerbridge.com.au
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