Why 1.6 million Aussies have secret savings accounts

Millions of Australians admit to squirrelling money away in a secret savings account that their partners or family members don’t know about, new research shows. A Finder survey of 1,012 Australians found eight percent – the equivalent of 1.6 million people – have a secret bank account. A further four percent, or 900,000 people, admit to having one in the past.

The survey found women are more likely to set up a secret savings account than men. It is also a more prevalent trend among younger generations, with 26 percent of Gen Z respondents admitting to having a secret account either now or in the past, compared to 14 percent of Millennials and 10 percent of Gen Xers.

Finder’s money expert, Rebecca Pike, said secret saving is a widespread practice.

“Australians are stashing money away without their partner or family member’s knowledge. Individuals go to extraordinary lengths to hide income and savings from their partner or relatives,” she said.

Ms Pike said the reasons for setting up a secret stash of cash can vary. Some people may not trust their partners to spend joint finances wisely. Others want financial back-up ready and accessible if their relationship ends.

“When it comes to hiding savings from your partner, there are harmless reasons like being able to buy them presents without their knowledge, to more sinister ones like a gambling addiction or adultery,” Ms Pike said.

Regardless of the reasons, Ms Pike urged Australians to take advantage of the highest savings interest rates in decades and park their spare cash – whether secret or not – in a high interest–bearing account. The highest interest rate among 189 savings accounts profiled on Finder is 5.5 percent.

Separate Finder research shows 45 percent of Australians have less than $1,000 in their bank account and 70 percent do not have an emergency fund. Emergency funds are savings accounts where money is held over the long term to cover unexpected expenses, such as major medical bills. At a time when economic growth is weak and unemployment is expected to rise, four in 10 Australians say they only have enough savings to get by for a month if they lose their jobs tomorrow.

Finder recommends aiming to generate enough savings to cover three to six months of living expenses. This would allow enough time to find a new job or deal with a personal situation that required time off work. Finder’s head of consumer research, Graham Cooke, said if people put $100 per month into a savings account paying 5.5percent compounded monthly, they would generate $2,642 in savings within two years.

The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.

The casual footwear business has been on the ropes since mid-2023 as people began returning to office.

Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.

It “shows no sign of abating” and there is “no turning point in sight,” he said.

Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.

Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.

Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.

Adidas didn’t immediately respond to a request for comment.

Cota sees trouble for Adidas both in the short and long term.

Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.

Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.

The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.

The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.

Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.

Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.

Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.

But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.

Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.

Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.

The battle of the sneakers is just getting started.

Why 1.6 million Aussies have secret savings accounts

There are good reasons — and bad — why Australians are keeping quiet about hidden money

The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.