$11m sale breaks Bondi Junction apartment record

The Centennial Collection, the new apartment development on the edge of Centennial Park in Bondi Junction, continues to break local residential property records.

A local Eastern suburbs buyer has splashed $11 million on a three-bedroom, sub-penthouse on level 10 of the development, topping the previous record within the same development.

At 266 sqm, including internal and external space, the north-facing residence achieved more than $55,000 per sqm, making it one of the most expensive apartment transactions ever recorded in Sydney’s eastern suburbs outside the harbourfront enclaves of Double Bay and Darling Point.

The buyer had originally purchased a three-bedroom apartment in The Centennial Collection in 2025 for $6.5 million before deciding to secure the larger half-floor sub-penthouse.

Ray White Projects Director of Sales Marcello Bo, who is managing sales for the project, said the transaction highlighted the continued strength of demand for premium apartments in Sydney’s eastern suburbs.

“This sale is a clear indication of buoyancy in the upper end of the market and reinforces the strong demand and appetite for primely located, larger-sized apartments with all the luxurious inclusions you would expect with a development of this calibre,” Bo said.

“It also demonstrates that superbly-designed, lifestyle-driven residences in tightly held locations continue to outperform, particularly when they deliver scale, privacy, rarity and long-term liveability that aligns with how buyers want to live today.”

The Centennial Collection occupies a prominent gateway site overlooking Centennial Park at the junction of Bondi Junction, Woollahra and Paddington. Following recent State Significant Development approval, the project now comprises 79 apartments across two adjoining towers rising 13 and 16 storeys.

The development has been designed to target owner-occupiers seeking larger-format apartments, with residences featuring inclusions more commonly associated with standalone homes, including private rooftop pools, bedroom fireplaces, wet bars, butler’s pantries and full-sized wine fridges.

The record-setting residence was originally designed as one of the project’s penthouses before the approval process allowed additional levels to be added to the scheme.

Positioned on Level 10, the apartment occupies half a floor and has no common walls. It offers 270-degree views spanning Sydney Harbour, the Harbour Bridge, Opera House, Centennial Park and both the northern and southern headlands.

The purchaser said that proximity to Centennial Park, transport connectivity, and the surrounding lifestyle amenities ultimately drove his decision.

“I’m constantly looking at developments everywhere in the east, from Darling Point to Rushcutters Bay, Double Bay, all the beaches, Bondi, Bronte, Tamarama, Woollahra. I wanted something new,” he said.

“Everywhere you go, there’s a trade-off. It might have a great floor plan, but it doesn’t have a view. Working in the city, your daily commute impacts everything, so Bondi Junction train station was a huge factor in my decision.”

The buyer, an avid cyclist who rides regularly in Centennial Park, said his view of the location changed significantly as he spent more time assessing the eastern suburbs market.

“At first, I thought, who would want to live there? It’s one of the busiest intersections in the eastern suburbs. But when you peel it all back, it’s one of the best locations in Sydney. You’re close to everything, you can walk to everything, the amenity is incredible, and the views are amazing.”

Bondi Junction is slated to look materially different in the coming decades, with a draft 100-page masterplan proposing a regeneration of the suburb which would include thousands more apartments as well as a revitalised commercial, retail, and dining precinct.

The Sydney developer-builder, which typically retains its projects, is offering 54 residences off the plan on Spencer Street, with prices starting at $3.9 million.

HSN Property Group has launched Maison Jolene in Rose Bay, giving buyers a rare opportunity to purchase off the plan from a developer-builder that has spent more than two decades building a predominantly build-to-hold portfolio in Sydney’s eastern suburbs. HSN values that portfolio at $4 billion.

Located at 2–16 Spencer Street, Maison Jolene comprises 54 residences, including house-sized two- and three-bedroom apartments, sub-penthouses and penthouses. Prices start at $3.9 million, according to HSN, with many residences designed to capture views across Rose Bay, Sydney Harbour and the city skyline.

James Nixon, head of projects at The Rubinstein Group, is handling the sales campaign alongside agency founder Gavin Rubinstein. He says the launch is an unusual opportunity for buyers who have followed the developer’s work.

“HSN is renowned for building entire projects and rarely selling a single apartment to the open market, so Maison Jolene really is a first for potential buyers who have been following the brand across previous projects,” Nixon says.

HSN worked with architecture practice MHN Design Union and interiors studio The Unlisted Collective on the development. A rhythm of arches and deep-set openings gives the building its presence on Spencer Street, while the residences are positioned to make the most of natural light, privacy and outlook. Landscaping frames the arrival and carries through to the shared outdoor spaces.

“Maison Jolene was conceived to bring a touch of European elegance to Rose Bay, drawing on the understated charm of Mayfair and the romance of Paris while remaining grounded in the relaxed character of Sydney’s eastern suburbs,” says Rafi Assouline, founder and director of HSN Property Group.

The apartments were designed with established Rose Bay downsizers in mind. Large kitchens, generous storage and flexible living areas are intended to ease the move from a family home, with layouts that can also accommodate families and professionals looking for more space in an apartment.

The shared amenities are designed as an extension of those homes. Residents will have access to a lounge, private dining room and landscaped alfresco entertaining area. A wellness retreat brings together a magnesium pool, cold plunge, sauna, steam room and heated stone recovery bench, alongside a gym and dedicated space for Pilates and yoga.

Inside the apartments, the curves of the façade recur in the cabinetry and balustrades. Custom wall sconces, tapware and patterned parquetry sit alongside carved marble basins, hammered-glass shower screens and recessed stone niches. Timber veneer wardrobes have leather-clad drawers, while an Art Deco-inspired motif appears in the raised ceiling detail, joinery and built-in velvet bedheads.

“Maison Jolene is at once contemporary and old world, with custom-designed parquetry flooring and an art deco-inspired motif juxtaposing with the curvature of the arched facade, balustrade and internal cabinetry,” Assouline says.

The kitchens bring several of those ideas together in a sculptural, bubble-shaped island. Assouline helped design and engineer the curved form and personally selected the marble, which is bookmatched so the veining mirrors across adjoining pieces.

“With each of our projects, I look for symmetry in design,” he says. “Crafting the apartments is like solving a puzzle of one thousand pieces; one little detail wrong could mean the picture doesn’t translate correctly once it’s finished.”

HSN will develop and build Maison Jolene, overseeing the project from design through to construction. The family-owned company says it has delivered more than 270 homes, has 200 apartments under construction and has a 100 per cent completion record.

“As a private, integrated developer-builder, we maintain close control over every stage of a project,” Assouline says. “We see our projects as collaborative partnerships with our architects, interior designers and specialist trades with whom we have refined a very unique aesthetic, to ensure every detail is considered for those who will live there.”

For Nixon, the developer’s involvement in both design and construction is part of the pitch to buyers. “The attention to design excellence, combined with HSN’s proven track record in delivering ultra-high-end developments, ensures a level of rarity and enduring quality seldom seen in today’s market,” he says.

“To purchase an HSN property is to acquire a property that will not just hold its value but stand the test of time as a timeless piece of Sydney real estate.”

The Spencer Street address puts residents close to Rose Bay’s village cafés and restaurants, foreshore walks and ferry service, with beaches, golf courses and schools nearby. Maison Jolene is now selling off the plan through James Nixon and Gavin Rubinstein.

$11m sale breaks Bondi Junction apartment record

A record-breaking $11 million sale at The Centennial Collection has set a new benchmark for luxury apartment living in Bondi Junction.