The price of Bitcoin and other cryptocurrencies rose Tuesday afternoon after a roller-coaster ride over the past two days. Digital currencies had briefly traded sharply higher Sunday after President Donald Trump announced plans to create a strategic reserve of cryptos , before falling back down Monday.
But they had begun to pare Monday’s losses by 5 p.m. Eastern time Tuesday. Bitcoin is up 1.2% to $87,688 over the past 24 hours, according to CoinDesk data. It had previously jumped to $95,136 after Trump announced the crypto reserve on Sunday.
Most cryptos popped Sunday in response to the news of a crypto reserve. But by late Tuesday afternoon, of the five cryptos singled out by Trump for inclusion in the strategic reserve— XRP , Cardano , Solana , Bitcoin, and Ethereum —only XRP and Cardano had held on to significant gains. The rest were trading around their pre- announcement prices.
XRP, the digital coin used to facilitate and settle payments on the Ripple platform, rose 3% to $2.49, while Cardano rose 10% to 95 cents.
Ethereum gained 0.4% to $2,175 and Solana rose 1.5% to $145.
Before Tuesday’s uptick, FxPro analyst Alex Kuptsikevich said, “sentiment in the cryptocurrency market has returned to extreme fear territory,” noting that it was at its second-lowest level in more than 2½ years. Only on Thursday was sentiment worse.
Pressure in other markets has clipped the cryptocurrencies’ wings, Kuptsikevich added. The tariffs the president had threatened against Mexico and Canada took effect Tuesday , sending markets lower.
The Dow closed down 1.6%, erasing all its gains since the election. The Nasdaq Composite briefly slid into correction territory, before closing down 0.4%, and the S&P 500 fell 1.2%.
Sunday’s executive order to potentially include altcoins XRP, Solana, and Cardano in a U.S. crypto strategic reserve was also ill-received by the Bitcoin community, said Michael Terpin, CEO of Transform Ventures, a blockchain communications firm.
“While providing tax incentives to American crypto companies is a good idea, a strategic stockpile should only include the highest quality, truly decentralized digital asset: Bitcoin,” Terpin said. “Adding secondary cryptos controlled by companies and foundations would be akin to adding gold mining and energy stocks to the strategic gold and oil reserves.”
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With US$40 million already committed, the Global Talent Fund is attracting investor attention with a strategy focused on building globally scalable consumer brands alongside high-profile talent.
A new investment fund targeting celebrity-founded consumer brands has secured US$40 million in commitments and is rapidly approaching its US$50 million fundraising target, signalling growing investor appetite for alternative opportunities beyond traditional asset classes.
The Global Talent Fund, which has a maximum raise of US$100 million, focuses on building and investing in consumer businesses alongside celebrities, athletes, and influential personalities who play an active role as co-founders rather than simply endorsing products.
The strategy is based on the belief that changes in consumer behaviour, particularly the rise of social media and digital engagement, have fundamentally altered how brands are built and scaled.
GTF founding partner Jeremy Hunt, who is helping lead the fund’s strategy, said consumers increasingly feel connected to personalities they follow online and are more willing to support products developed by those individuals.
“Consumers are searching for content to engage with, and when a celebrity they like or follow takes them on the journey of creating a product or brand, they genuinely feel part of that process,” he said.
The fund is targeting high-growth consumer sectors including wellness, hydration, beauty and recovery, areas Hunt believes continue to benefit from strong global demand and ongoing innovation.
Rather than backing celebrity endorsement deals, the fund is seeking businesses where talent is deeply involved in product development, brand creation and long-term growth.
According to Hunt, authenticity remains one of the biggest differentiators between successful celebrity-backed brands and those that fail.
“The consumer can see clearly if someone is simply being paid to promote a product,” he said. “The winners are typically the brands where the celebrity has genuinely helped build the business from the ground up.”
The model has attracted support from several prominent Australian investors and business families, reflecting broader interest in alternative investments with global growth potential.
Hunt said consumer brands offered a level of tangibility that many investors found appealing.
“Consumer brands are what we touch, feel, smell and taste every day,” he said. “Our investors understand the growth potential in the model, but they also want to be part of the journey.”
The fund’s rapid progress towards its fundraising target comes amid growing recognition that celebrity influence, when combined with strong commercial execution and scalable business models, can create significant enterprise value.
With several high-profile celebrity-founded businesses generating billion-dollar exits in recent years, supporters of the strategy believe the opportunity remains in its early stages.
For more information, contact marc@kanerbridge.com.au
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