REVEALED: WHAT DEFINES LUXURY & QUALITY OF LIFE AROUND THE WORLD

A life of luxury in Australia costs more than it used to in Australia. Inflationary pressures have pushed everything from the price of real estate, extravagant dining experiences and lavish weekends away up higher than they’ve ever been before.

The price tag for luxury homes across Australia now starts at $2.52 million, up an eye watering 72 per cent from a decade ago.

But what counts as luxury varies significantly depending on location. Sydney remains Australia’s most expensive market, where luxury begins at $4 million. The Gold Coast has now taken second place at $2.6 million, pushing ahead of Melbourne’s $2.49 million entry point.

That’s according to Luxury Report, produced by real estate firm Ray White, analysed what defines luxury today.

Global comparison

Housing affordability continues to hover at crisis levels in Australia, but how does a luxury lifestyle in Australia compare with the rest of the world?

A look at real estate markets abroad quickly reveals that where you choose to live can have a huge impact on what it costs to put a roof over your head.

For example, in Monaco, a small apartment can set you back more than $38,800 per square metre. Here, more than 40 per cent of the nation’s residents are millionaires: the highest proportion of any city in the world.

According to the ninth edition of a report that offers a snapshot of how global cities compare on cost of living, quality of life and income and affordability, Sydney and Melbourne isn’t anywhere near as expensive as other cities around the world.

Which puts it perspective for the wealthy trying to grapple with whether or not they can afford to keep the holiday house, or whether to list it for sale.

The Mapping the World’s Prices 2025 report ranked the cheapest and most expensive cities around the world, with the Deutsche Bank Research Institute assessing global cost and quality of life indicators.

The report tracks what it costs to enjoy a luxurious lifestyle. This includes the prices of everything from groceries, wine, buying a city apartment, salaries and general measures of the quality of life. Other factors measured include the cost of a summer dress, a carton of cigarettes, internet data and what it costs to dine out in some of the best restaurants.

Produced by the Deutsche Bank Research Institute, the report points out that inflation making a roaring comeback over the last five years, currency swings are influencing purchasing power and the world’s cost of living leaderboard is therefore shifting quickly.

Researchers focused on the 69 cities that matter most to global financial markets, and therefore your investment portfolio.

Here’s a breakdown of the most expensive places to live around the world:

Quality of life

If you’re seeking a good quality life, the top five cities for a quality lifestyle listed in the report are Luxembourg, Copenhagen, Amsterdam, Vienna and Helsinki.

Meanwhile, Zurich and Geneva have slipped out of the top five because cost of living pressures have continued to skyrocket, making these cities now the most expensive in the world to live in.

Buying an apartment

Prices for an apartment have fallen by 20 per cent in Hong Kong over the last five years, but still top the list, followed by Zurich, Singapore, Seoul and Geneve.

London and New York are just outside the top five, while Beijing comes in at ninth place, highlighting the elevated property prices in China. If you’re looking to buy an apartment, unit or townhouse in Australia, the median price in July 2025 was $686,399.

Utility bills

Electricity bills cost around $350 to $420 per quarter in most states of Australia, which is much cheaper than what Germans are forking out. Munich, Frankfurt and Berlin have the highest energy bills in the world, while Warsaw, Vienna and Prague also make the top 10, highlighting that Eastern European cities are counting the costs of the lack of cheap Russian gas.

iPhone

If you want to pick up a smartphone to keep in touch with loved ones while travelling, you’re going to pay a lot more for one in Turkey, Brazil, Egypt, India and Sweden. Seoul is the cheapest as competition with Samsung makes it even cheaper than in US cities.

Groceries

Geneva, San Francisco, Zurich, New York and Boston are the top five costly places to stock up on groceries. Even by Swiss standards, groceries in Geneva are generally expensive, while groceries in Sydney are 39.41 per cent lower than in Geneva.

Wine

Picking up a bottle of wine will set you back if you’re in Singapore, where you’ll pay more than anywhere else in the 69 countries surveyed. Jakarta, Seoul, New York and Oslo are also expensive. It’s much cheaper to purchase wine in some other lovely cities, including Rome, Johannesburg, Cape Town, Budapest and Lisbon.

Cigarettes

Incredible, Australia tops the list anywhere in the world for the price of cigarettes. Government taxes and duties applied to cigarettes aim to dissuade consumption mean that Melbourne and Sydney have been ranked as the most expensive place for cigarettes, along with New Zealand.

Restaurants

Eating out in a swanky restaurant in Australia can set you back up to $300 per person. That might sound expensive if you’re trying to feed a family of four, it’s going to be more in Zurich, Geneva, New York, San Francisco and Boston.

Buying a car

Singapore and Copenhagen actively discourage the purchase of cars and are the most expensive cities to purchase a set of wheels. In fact, the cheapest possible car will set you back around $150,000 in Singapore Dollars. That’s for a basic car like a Honda Jazz, which is the same price as a Porche in any other part of the world.

The reason cars are so expensive in Singapore is the huge population in a limited space meaning the government prioritises a clean environment and less traffic. The next most expensive places to purchase a car are Tel Aviv, Istanbul and Abu Dhabi.

The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.

The casual footwear business has been on the ropes since mid-2023 as people began returning to office.

Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.

It “shows no sign of abating” and there is “no turning point in sight,” he said.

Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.

Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.

Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.

Adidas didn’t immediately respond to a request for comment.

Cota sees trouble for Adidas both in the short and long term.

Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.

Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.

The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.

The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.

Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.

Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.

Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.

But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.

Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.

Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.

The battle of the sneakers is just getting started.