As plant-based materials increasingly replace leather in luxury goods, NFW is one of the companies working behind the scenes to bring vegan materials to fashion brands like Ralph Lauren, Patagonia, and Stella McCartney
This self-proclaimed “material innovations company,” whose name stands for Natural Fiber Welding, is a leader in the wave of vegan materials. NFW’s founder and CEO is Luke Haverhals, who has a PhD in chemistry from the University of Iowa, but always had an interest in economics.
“I asked myself, ‘What is a reasonable way to replace the entire plastics industry, economically speaking?’” Haverhals says. “I was on a quest to make sure humans were less dependent on carbon high toxin materials, I thought what I could do to solve this problem?”
The answer was in plants. Haverhals founded Peoria, Ill.-based NFW in 2015, envisioning a plastic-free future.
“People think plastics are cheap, but they’re among the most expensive and toxic things that humans ever tried to create,” he says.
THE ITEM
NSW provides fabrics for many brands, including Stella McCartney’s MIRUM-made handbags, which are 100% recyclable and circular—meaning at the end of their life, the material can be reused to make something else.
The name of this fabric comes from the Latin word for “miracle,” Haverhals says. “We don’t call it ‘leather,’ but it’s a leather-like material. It allows us to work with fashion designers and brands and we aim to start well, stay clean, and end well with regenerative materials. We don’t add bioplastics or polyurethane.”
The collection of NFW’s Mirum-fabric includes the Falabella MIRUM Tiny Tote Bag and the Frayme bag. They were launched at the Fall/Winter 2023 runway show at Paris Fashion Week in spring of 2023, and are available for pre-order, shipping out this month. They’re the world’s first luxury handbags crafted from this new vegan, plastic-free alternative.
McCartney aims to source 100% of her products from recyclables by 2025. “McCartney has been instrumental to NFW, she is a guiding light to the industry,” Haverhals says. “If we can get more luxury brands onboard, it will be better for others to get clean materials into their products, as well.”
The collection is a “call-to-action to take a stand for our planet,” McCartney said in a statement. “I have long dreamed of the day when we would see a plant-based alternative to leather that does not kill a single creature and can be easily given back to Mother Earth, without creating waste.”
(NFW is also funded by the Collab SOS Fund, a US$200 million fund which invests in companies that power a more sustainable economy. McCartney is one of its co-founders).
THE PRICE
As an example of the luxury goods NFW provides materials for, the Falabella Mirium Tiny Tote Bag sells for US$1,170.
WHAT’S THE GOOD?
NFW uses natural ingredients like vegetable oil and citric acid. “They can easily be turned into natural polymers when they break down,” Haverhals says. “We use natural rubber, cotton, we source regenerative cotton, we use cork, leftover from wine bottles, we use rice hulls, which are thrown out, a lot of things that are overlooked in the supply chain.”
WHAT’S NEXT
The company is gearing up for a launch with Ralph Lauren. It recently opened a factory in Peoria, as part of their expansion, and plans to expand to Europe, Southeast Asia, Sri Lanka, and China. “It’s important for us to be in China and we are proud to be partnering with them, helping take care of people and animals on the planet we share,” Haverhals says.
More than 1,500 brands reach out to NFW. “Everyone wants to better their brand,” he says. “When you think of shoes, bags and apparel, we are cleaning up the supply chain,” Haverhals says. “That’s our mission—to enable the world in a transparent, traceable way—where we don’t have any polyurethane goblins hiding in the closet.”
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The federal budget has rattled property investors. But the biggest mistake isn’t the tax changes, it’s the conclusion many are drawing from them.
The recent budget has forced a reckoning for property investors.
Negative gearing now restricted to new residential builds, the CGT discount gone and on paper, the numbers look different.
And many investors are responding by pivoting toward yield, prioritising cash flow over capital growth in a way that property strategists say misses the point entirely.
“The debate has shifted to yield versus growth as if they are opposing forces,” says Abdullah Nouh, founder of Melbourne-based buyers’ agency Mecca Property Group. “But that framing is itself the mistake.”
Nouh, who works with high-net-worth families and investors on long-term acquisition strategy, argues that capital growth remains the primary driver of genuine wealth creation and that the post-budget environment has made quality assets more important, not less.
The numbers make his case plainly. An additional $500 per week in rental income is welcome. A prestige asset appreciating by $1 million over a market cycle is transformative.
These are not equivalent outcomes, and portfolios built around yield at the expense of location and land value tend to generate income while wealth stands largely still.
The more nuanced shift Nouh is seeing among sophisticated investors is a move toward assets where both outcomes can be engineered simultaneously – established homes on substantial land in quality locations, where the existing dwelling can be repositioned, rental returns improved, and the underlying land value compounds independent of what sits on it.
For investors with existing equity, commercial property is also entering the conversation in a more serious way.
Prestige industrial assets, medical centres and long-leased essential retail offer income profiles that residential property in most capital city markets cannot currently match: longer lease terms, tenants covering outgoings, and greater predictability than the residential tenancy cycle.
“The investors who build lasting wealth are rarely the ones who chased yield or growth exclusively,” says Nouh.
“They are the ones who built a strategy they could sustain – one that generated enough income to hold quality assets through multiple cycles while those assets compounded in value.”
The budget has changed the settings. It has not changed the fundamentals.
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