One Man’s Quest to Reunite With His First Love: A 1971 VW Bug
Jeff Siegrist couldn’t take his mind off the car he sold in 1996. So he set out to track it down.
Jeff Siegrist couldn’t take his mind off the car he sold in 1996. So he set out to track it down.
Locals in Pawleys Island have a special affection for classic vehicles. The coastal South Carolina town is home to many nostalgic retirees, and on weekends its streets see plenty of restored ‘60s-era muscle cars.
Of all the classics motoring past Parlor Doughnuts on Ocean Highway, none has captured the community’s attention like Rudolph the Red-Nosed Volkswagen.
“Everybody in town rubber necks and waves when this Beetle drives by,” says Rev. Wil Keith, a 47-year-old priest. “It’s one of the much-adored cars in our little town right now.”
It is a 1971 red Super Beetle and its story is special.
Jeff Siegrist was a student at the University of Tennessee when he first set eyes on her at a Knoxville dealership.
Siegrist pounced, handing over his father’s old Ford Falcon and $2,278.54 for the Bug. He kicked in $67.45 for an AM radio and $5.95 for a cigarette lighter.
“So that was my car from that day forward,” says Siegrist, an executive search consultant specialising in the forest products industry.
The Beetle was a sales phenomenon and a pop-culture hit that ushered in the era of mass European auto imports. It was also a Hollywood star, thanks to Herbie from the “Love Bug” movie franchise.
Siegrist road-tripped his Beetle all over. When he met his future wife, Mary, he took her on a first date in the red Bug. When the couple had their first child, the baby boy came home in the backseat.
“It was part of the family,” says Siegrist. Mary gave the car its name, around Christmas time in 1972: Rudolph.
The couple had two more children and ultimately sold the car in 1996. “It just wasn’t practical anymore,” he says. “There were tears in my eyes.”
Up to this point, the story isn’t much different from many of the more than 21.5 million original Beetles that Volkswagen sold.
But during the pandemic, things got interesting.
“I kept thinking, ‘Boy, I wish I knew where my old Beetle was,’” says Siegrist. “I wondered whether other people loved it the way my wife and I did.”
Eventually he got serious. He dug up the car’s original bill of sale, which had a vehicle identification number. He had sold the car to someone in Georgia, a quarter century earlier.
So he called the Georgia department of motor vehicles. Turns out the car was still registered and on the road. But that’s all the office would say.
Siegrist got an attorney involved. Two weeks later, the lawyer called with a name and a phone number for a woman he believed to be the current owner. So Siegrist called.
“I was shocked,” says Tracy Swift, who teaches dental hygiene at Albany State University in Georgia. “He started the conversation with, ‘You’re going to find this phone call very weird.’” Swift thought she had a stalker, and recalls Siegrist saying, “I’m not crazy, I promise. Just let me tell you my story.”
Swift did drive a 1971 Beetle. She checked the VIN number and it was a match.
Siegrist traveled to Georgia, met Swift at her office, and drove the car in the parking lot. “I didn’t want to sell the car,” she says, “but because of his story, I felt like it needed to go back to its owner. It was the sweetest story.”
They agreed on a price (he says “many times over the original cost”) and the car showed up on a truck in Siegrist’s driveway days later. It was just before Christmas in 2022.
The first thing Siegrist and his wife did was drive around the block, with tears in their eyes. “Rudolph is back!” his wife yelled as they drove.
Siegrist went digging in a bucket full of coins and junk for a key chain. At the bottom, he found Rudolph’s original key. He didn’t remember saving it.
The Beetle needed restoration. So Siegrist asked advice from someone he trusted. Enter Keith, the rector at Siegrist’s church.
“When you’re at church,” Keith says, “and the service is over and everyone is filing out, that’s when folks share, often, important information about their lives.”
Keith, it turns out, had grown up the son of a car restorer and worked on cars himself in his garage. He was not a professional. He worried if he would have enough time. But a parishioner needed help. How could he say no?
It took about a year. “Aside from the paint and some engine work,” Keith says, “I ended up doing more than I was expecting, with no complaints whatsoever. In some ways, it was like I gained a parishioner. Only it was a car.”
In 2024, Siegrist began driving Rudolph around Pawleys Island. “Rarely can I go anywhere where somebody doesn’t stop me,” he says.
“Because probably 50% of the people of my generation have owned a Beetle or have had an adventure in a Beetle. People want to know the car’s story. So I tell it.”
As for Keith, he says, “It’s a point of pride that I had a hand in it.” Like most classic car stories, this one continues.
“As soon as Jeff stops finding little things for me to fix, then the story will be over,” he says. “But he keeps finding things for me to do! Which I don’t mind one bit.”
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As AI productivity trackers reshape workplace evaluations, employees are learning how to manage calendars, activity levels and AI usage to ensure their contributions are recognized.
What’s more important than being a good employee right now? Looking like a good employee in the eyes of AI productivity trackers that more managers are using to evaluate their teams.
Employee-monitoring systems are especially popular at tech companies and are also used by other white-collar firms that want to probe how people spend company time. The scary thing: You might not even know you’re being watched because many states don’t require disclosure.
Metrics can include performance data that is undoubtedly relevant, such as sales results. But it also can employ dubious proxies like keyboard strokes and how often your computer screen goes into sleep mode.
We generally accepted, or at least understood, heightened surveillance during the work-from-home era. Back then it seemed reasonable for bosses to keep tabs on employees they couldn’t see.
Yet the oversight has only escalated, and tensions are rising, too.
A group of former Meta Platforms employees alleges in a lawsuit that the company used a “constellation of internal artificial-intelligence systems” when it began laying off about 10% of its workforce in May. Meta says humans make termination calls.
However that case shakes out, a couple of things are clear. Companies eager to gauge which employees are locked in now have sophisticated AI monitoring systems at their disposal. And they believe they have leverage in a tepid labor market.
So while we may chafe at having our worth reduced to numbers on the boss’s productivity dashboard, we have to play the game as it’s being played. Here are some tips, based on conversations with people who make employee monitoring systems—and others who game the systems.
Calendar integration is one way that productivity trackers have gotten more advanced and, ostensibly, fairer.
Let’s say you make an old-fashioned phone call or attend an in-person meeting. Your Outlook or Slack status may switch to “away,” making you appear as inactive as if you were taking an extended coffee break.
Employee monitors like one made by a company called Insightful cross-check your online status with your calendar to see whether there is a valid reason for your apparent inactivity. If that call or meeting is on your schedule, then the system will recognize that you are busy offline. If nothing is on the books, it could look like you’re slacking off.
Let’s not go any further without addressing the underlying question: How much downtime is permissible during the workday? After all, people have been scared to let managers see anything non-work-related on their screens since personal computers first arrived in offices.
No one knows this better than Roger Wagner, who is widely credited with creating the first “boss button” in the early 1980s. He designed a keyboard shortcut to instantly display a spreadsheet if the boss walked by your cubicle while you were playing a computer game. Boss buttons have been features of countless diversions since. (I confess to using one built into a March Madness streaming app.)
Wagner, the founder of computer-education company 1010 Technologies, says his original design was a joke—more of a commentary on overbearing managers than a cover for lazy employees. Good bosses understand workers need mental breaks throughout the day, he says.
This matches what I heard from Insightful Chief Executive Ivan Petrovic. He says customers that use his company’s workforce-management platform don’t expect employees to stay on task 100% of the time.
“On average companies are aiming for 60% to 80% of your time being utilized for work during the day,” he says.
Go ahead and exhale. It’s probably OK to watch an occasional YouTube video at your desk.
And if you’re going to artificially inflate your activity level, be careful. Hitting 90% could look suspicious.
So don’t leave your mouse jiggler on all day. Choose the right one if you must resort to shenanigans.
There are lots of software applications that mimic the movements of a computer mouse, so you can appear to be working while away from your desk. There are also devices that plug into computer ports and do the same thing.
Corporate cybersecurity systems increasingly block these apps and devices, and productivity trackers claim to be able to detect them. But some workers swear by mouse docks, like one made by Tech8 USA, that keep cursors moving. The company originally made mouse-moving software but now focuses on physical jigglers.
“People are drawn to mechanical solutions because they’re so simple and don’t require software,” says Tech8 Marketing Director Sam Matthews. “As monitoring technology becomes more sophisticated, that distinction has become even more relevant.”
Another popular metric for employee-monitoring systems is AI usage. Companies want to know who is embracing new tools, and it can be tempting to think more is better.
“There’s a performative aspect where employees overblow their usage of AI so that they appear relevant in the organization,” says Andrea Derler, principal researcher at Visier, which helps companies track and analyze employee work habits.
In a recent Visier survey of 1,000 U.S. workers, 48% admitted to exaggerating their AI usage.
This is already an outdated strategy. Using AI for everything used to score points for experimentation. Now it can seem wasteful because many companies are watching AI token spending more carefully.
Look, productivity theater has always been part of work. Most of us aren’t trying to cheat the system, but expectations are changing so quickly that we need to be savvy about what the latest employee trackers are looking for.
Sometimes it takes a little gamesmanship to get full credit for our contributions.
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