Wealthy Americans Are Prioritizing Protecting Assets And Limiting Personal Taxes

Protecting assets and minimizing tax liabilities are the top priorities of wealthy Wall Street Journal and Barron’s Group readers, according to a recent personal finance study conducted by WSJ Intelligence.

Around 57% of the more than 3,600 respondents—who had an average net worth of just over US$3 million—said growing and protecting their wealth is their No. 1 priority going into 2024, the data showed. That stands to reason, as 55% of readers were most concerned about inflation and the rising cost of living, while 40% reported that market volatility was their biggest issue.

About 81% of participants were male, with 3,280 of them being over age 55—aka, Baby Boomers. The combined total of Millennial and Gen X respondents was 333. Across wealth bands, the largest number of participants—1,656—were high-net-worth individuals with assets between US$1 million and US$9.9 million, followed by 718 “emerging affluent” respondents (with a net worth of less than US$1 million) and 253 ultra-high-net-worth individuals, with assets of US$10 million or more.

“This study was really to understand the behavior of our financially savvy readers and explore how they improve their financial acumen and make informed investment decisions,” says Donna Zeolla, the associate director of Finance Intelligence for the Wall Street Journal and Barron’s Group.

Certain concerns are unique to those in the highest income bracket, the survey found. For example, members of that group are 22% more likely to be concerned about identity theft and financial fraud than emerging affluents, the data showed. Zeolla said that was a surprise, given how rampant it can be.

The wealthiest are also 28% more likely to be worried about cybersecurity risks in digital banking and three times more likely to be concerned with estate planning and inheritance, according to the report. They are looking to educate themselves on tax planning, private banking, and estate planning—and in turn seeking out content that helps them do that.

Survey participants across wealth bands use a variety of wealth management services, including brokerage, tax and estate-planning services. When selecting an investing company, key considerations are the fee and commissions charged (49%), expertise (44%), customer service (38%), and the company’s reputation (36%), the figures showed.

“Every survey we’ve done here, at least for the 18 years I’ve been here, it’s the same things that they’re looking for in the institutions,” Zeolla says. “They look at fees, right? I don’t care if you’re the wealthiest person, you’re looking at the fees…[and] they look at the trust and the reputation of the companies. That’s always on their minds.”

And while many are loyal to their financial institutions, the richest investors are more open to switching. Only 41% of ultra-high-net-worth individuals wouldn’t consider moving their money to a new company, versus 53% of high-net-worth individuals and 49% of the emerging affluent.

“Wealthier individuals use a variety of different services—they don’t just have one institution that they’re working with, they’re working with many,” Zeolla says. “But what we did find was that the wealthier people were, the more that they’re open for change. It could be because they’re not loyal to one institution.”

Other differences included their preferred credit cards—the wealthiest were concerned about foreign-transaction fees while low interest rates were more important to younger respondents—and the richest also craved the personal touch. About 47% of ultra-high-net-worth individuals don’t use an automatic investing service because it doesn’t cater to their needs vs. 27% of the emerging affluent.

SYDNEY—Australian Treasurer Jim Chalmers will deliver the government’s 2024-2025 federal budget next Tuesday amid concerns that strong revenue growth will tempt him toward a jump in spending, stoking the case for higher interest rates.

Economists expect Chalmers to announce a budget surplus for 2023-2024, supported in part by high commodity prices and strength in the job market, with unemployment continuing to hover near its lowest level in half a century.

The question on the lips of the governor of the Reserve Bank of Australia, Michele Bullock , will be how much of that revenue will flow back into the economy by things like added measures aimed at easing a cost-of-living surge for consumers.

Bullock told reporters Tuesday that the RBA’s board had considered a further rise in interest rates, sending a shot across the bow of the center-left Labor government ahead of the budget.

The budget is being framed ahead of a federal election expected to be held in early 2025.

The public acknowledgment of the RBA board’s discussion of what would be a 14th interest-rate rise in two years signaled that the central bank has grown more concerned about the inflation outlook after first-quarter data came in above its own expectations.

Economists have warned that the RBA isn’t even close to a decision to cut interest rates, and the more likely outcome at the moment is that the central bank will need to tighten the policy screws further before the end of this year.

“The challenge fiscal policymakers face is that although they are flush with revenue, a cautious approach ought to be taken to additional spending because the economy is still operating at full employment, and inflation is still too high,” said Paul Bloxham, chief economist at HSBC Australia.

“Loosening fiscal policy settings at this point could mean that monetary policy would need to be tightened further yet—or that rates need to be higher for longer,” he added.

The RBA is conscious of the fact that significant income tax cuts will be delivered midyear and that they target low- and middle-income earners, who are more likely to spend added income than save it.

The government has already signalled its plans to spend in the area of subsidies for local manufacturing, including for the production of solar panels.

In addition, the budget will focus on business tax incentives, increased defence spending, funding for domestic violence support, changes to student debt policy and infrastructure.

Chalmers has played down the risk over the budget stoking the flames of inflation.

“It will be a responsible budget, a restrained budget, and it will maintain our focus on that inflation fight,” he said Thursday in a radio interview.

“There will be help for people with the cost of living, but we’ll make sure that that cost-of-living help is part of the solution and not part of the problem when it comes to inflation,” he added.

A risk that the RBA will also be alert to is the probability that the government will hold back some of its revenue gains to support added spending closer to the election.

Josh Williamson , chief economist at Citi Australia, said Chalmers will likely push new spending into the future to avoid overheating the economy now.

“The government does not want to be seen promoting policies that add to the risk of further policy tightening,” he said.

This suggests that new spending will be pushed into the government’s forward budgetary projections, while measures that directly reduce inflation could be announced virtually immediately, Williamson added.