THE BUSINESS OF BEING OSCAR PIASTRI
Formula 1 may be the world’s most glamorous sport, but for Oscar Piastri, it’s also one of the most lucrative. At just 24, Australia’s highest-paid athlete is earning more than US$40 million a year.
Formula 1 may be the world’s most glamorous sport, but for Oscar Piastri, it’s also one of the most lucrative. At just 24, Australia’s highest-paid athlete is earning more than US$40 million a year.
In the high-octane world of international sport, homegrown Formula 1 star Oscar Piastri is big business. After a trailblazing 2025 season, Piastri is on track to be one of our most successful athletes ever. Almost certainly, he’ll be the richest.
The 24-year-old Melbourne-born driver inked a lucrative deal with McLaren reportedly worth US$41 million a year, making him Australia’s highest-paid athlete. Not bad for a Brighton boy who left home at 14.
When Piastri lines up on the F1 grid at Melbourne’s Albert Park this year, the world’s eyes will be on him as he attempts to achieve what no other Australian driver has by winning the Australian Grand Prix. Football might have the most fans (an estimated 3.5 billion), but F1 still commands around 430 million devoted followers.
According to F1 owner, US giant Liberty Media, the motorsport generated a whopping US$3.65 billion in 2024. While some of that revenue comes from ticket sales, media rights account for roughly a third of the pie. These include broadcasting deals with television networks that know the adrenaline-charged drama of F1 racing translates into ratings-winning viewing.
Adding to the fascination is the Netflix docuseries “Formula 1: Drive to Survive,” which tracks the lives of drivers, managers, and team owners both on and off the circuit. The big screen joined the party in 2025 with F1: The Movie, starring Brad Pitt as an ageing driver attempting a comeback, which proved a hit with cinemagoers, grossing US$624 million (A$946 million) worldwide.
Much like Grand Slam tennis, which counts Rolex and Emirates among its sponsors, F1 attracts prestigious brands such as Louis Vuitton, Moët & Chandon and TAG Heuer. It’s no surprise F1 drivers can command enviable salaries.
At the end of Piastri’s second season with McLaren, in 2024, the Aussie is reported to have pocketed US$34.5 million, including a base pay of US$7.8 million plus US$26.7 million in bonuses. His current deal with McLaren will see him in the team’s famous papaya orange colours until at least 2028.
Piastri also benefits from team sponsors such as Mastercard, as well as personal deals with companies including Quad Lock, software group Dubber, burger chain Grill’d and his father Chris Piastri’s automotive software company HP Tuners.
Piastri is undoubtedly a champion in a cut-throat sport where split-second decision-making at more than 300 km/h can mean the difference between a chequered flag and crashing out. But it’s his future marketability and brand potential where the young driver could outshine his rivals.
It may not, however, be as simple as saying more wins equal more money, according to Hans Westerbeek, Professor of International Sport Business at Victoria University.
“In modern F1, the financial equation is far more complex,” Westerbeek says. “A driver’s value to a team and to sponsors isn’t just measured by podium finishes. It’s about their ability to generate global attention, connect with fans, and represent the brand values of their team and sponsors.”
In the age of “algorithmic fandom”, Westerbeek says digital engagement through social media matters just as much.
“A spectacular overtake that goes viral on TikTok may deliver more commercial value than a quiet second place,” he argues. “Teams and sponsors now monitor real-time sentiment data on how fans react online to every race weekend, and this affects negotiations and commercial deals.
“So, Oscar’s growth in earning potential depends on a combination of performance and digital visibility.”
When Piastri crashed out in the Azerbaijan Grand Prix in September, he was understandably deflated, telling Sky Sports F1 the race was “not my finest moment”. And yet Piastri’s first-lap exit drew most of the headlines, not rival Max Verstappen’s win.
“In many ways, F1 drivers are no longer just athletes; they’re content creators,” Westerbeek says. “An unexpected post-race interview that resonates globally might drive as much sponsor interest as a podium finish.
“The sport’s economics are shifting from pure sporting results to a hybrid model of performance plus digital storytelling.”
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From tax residency and superannuation to offshore investments and property, the financial implications of coming home can be more complex than leaving.
Every year, thousands of Australians make the decision to pack up life overseas and come home.
After years, sometimes decades, building careers, accumulating assets, and growing families in places like Dubai, London, Singapore, or Hong Kong, the pull back is understandable.
What most don’t appreciate until it’s too late is that the return journey is often far more financially complex than the departure.
Leaving Australia is, financially speaking, a relatively clean event.
You depart, you potentially become a non-resident for tax purposes, and a new set of rules applies.
Coming back, however, means reconciling everything you’ve accumulated offshore with an Australian tax system that hasn’t been standing still waiting for you.
The first and most costly mistake is misunderstanding when Australian tax residency resumes.
Many returning expats assume residency only kicks in once they’ve formally re-established themselves, signed a lease, updated their address, started a job. The ATO doesn’t see it that way.
Under Australian tax law, residency can recommence the moment you land with the intention of remaining. That means any taxable events, investment income, asset disposals, foreign account distributions that occur after that point are potentially assessable in Australia, even if they’re sitting in offshore accounts you haven’t touched.
One of the most underappreciated issues for returning expats is what’s been happening inside their superannuation fund while they’ve been away.
Contributions may have paused, but fees, insurance premiums, and investment volatility haven’t. Some returning clients are genuinely shocked by how much ground their super has lost to fees during periods of lower balances or inappropriate investment settings.
The more strategic issue is what to do on the way back. If you hold foreign pension arrangements, a UK SIPP or QROPS, a 401(k), and international savings schemes, the question of whether and how to repatriate those funds requires careful planning before you return.
Once you’re a tax resident again, distributions from certain foreign structures can be assessable as ordinary income, and the window to manage that exposure closes.
Returning to Australia doesn’t sever your obligations in the countries where you’ve been living.
Foreign-held shares, managed funds, or investment accounts will be picked up by Australian tax reporting requirements from the moment residency resumes.
The Foreign Investment Fund rules, transferor trust provisions, and the reporting obligations under Australia’s tax information exchange agreements mean these holdings need to be declared and, in some cases, restructured.
Leaving investments sitting offshore in structures that made sense as a non-resident but create compliance headaches as a resident is one of the most common and expensive mistakes we see.
The restructuring cost, if it’s even possible post-return, typically dwarfs what it would have cost to plan properly in advance.
There are two distinct property problems for returning expats.
The first is what they’ve held while away, an Australian property rented out during the absence.
Depending on how long the property was the main residence and how it was treated during the rental period, the CGT calculation on eventual sale can be complex.
The six-year absence rule provides some relief, but it’s not automatic and has conditions that are frequently misunderstood.
The second is re-entry into the Australian property market.
After years of asset accumulation offshore, many returnees assume they’re well-positioned to buy.
The challenge is that their financial picture, including foreign income history, offshore assets and currency, doesn’t translate neatly into Australian mortgage serviceability.
Lenders read foreign income conservatively, and what looks like a strong balance sheet can create unexpected borrowing capacity issues.
The single most effective thing an expat can do is start planning the return 12 to 18 months before departure.
That timeline allows for managed asset disposals under non-resident rules where advantageous, superannuation catch-up strategies, foreign structure rationalisation, and property decisions that aren’t being made under time pressure.
The irony is that most Australians sought financial advice before they left on how to exit cleanly.
Far fewer seek the same rigour on the way back in. Given the complexity involved, that’s an expensive oversight.
Coming home should be a financial clean slate. With the right planning, it can be. Without it, you’ll spend the first few years back unwinding decisions that didn’t have to be problems at all.
Brett Evans is the founder of Atlas Wealth and the author of The Expat’s Handbook.
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