The value of art and collectibles owned by the world’s wealthiest individuals totaled nearly US$2.2 trillion as of last year, an amount that could grow to nearly US$2.9 trillion by 2026, according to recent analysis from wealth management advisor Deloitte Private and ArtTactic, a research and analysis firm. Yet, the art market overall has grown only 0.6% annually since 2008, failing to keep up with inflation, and with the surge of growth in overall global wealth.
Deloitte Private—a division of U.K.-based Deloitte—and London-based ArtTactic said in the eighth edition of their biennial Art & Finance Report. That means there are many more wealthy people who could own art. The report proposes an intriguing reason for the stunted growth: The fact that more than three-quarters of auction sales are generated by the work of a little more than 1% of all artists.
“We can assume that only a small percent of art buyers are behind these transactions, which leaves us with a heavy concentration around a small number of artists and buyers—plus a small number of art professionals (galleries, auction houses, etc.),” the report said. “Could this be one of the main reasons for the art market’s overall lacklustre growth in the last decade?”
The more than 400-page report, which examines trends and developments at the intersection of art and wealth management, is informed by surveys with private wealth managers and this year, with several family offices, where art and collectibles comprise 13.4% of client assets—five percentage points more than at private banks.
“While art and collectibles provide portfolio diversification and potential value appreciation, they often are a more personal investment with emotional ties to the family’s interests and preferences,” Wolf Tone, the global leader of Deloitte Private, said in the report.
Overall, 89% of wealth managers in addition to collectors and art professionals who were also surveyed, believe “art and collectible wealth should be part of a wealth management offering,” up from 65% that said so in the first Art & Finance survey in 2011. One reason art is touted as an investment option is its value doesn’t move in sync with traditional market instruments; another reason is the perception that the art market’s performance has been relatively strong compared with measures such as the S&P 500—a broad measure of U.S. stocks.
Fine art indexes developed by New York-based Artnet Worldwide Corp. reveal a more nuanced picture. In the five years up to the first half of 2023, the compound annual growth rate for fine art was a negative 0.4% compared with a 10.4% gain for the S&P 500, according to Artnet. Looking at individual investing categories, European Old Masters recorded a 1.6% CAGR in that period, while global post-war art (by those born between 1911 and 1944) posted a CAGR of 1.4%. Over 10 years, the CAGR for fine art overall was only 0.1% compared with a 10.7% gain for the S&P 500, according to Artnet. Artnet analysts noted in the report, however, that art—as a physical asset—is a better hedge against inflation than traditional market instruments, such as stocks, which are valued according to the expected future cash flows of their underlying businesses. Fine art returns rose 4.2% between January 2022 and July 2023 compared with a 6.6% decline in the S&P 500.
“Despite a spike in inflation and higher interest rates, art prices suffered less than other asset classes during this period of economic stress, demonstrating the asset class’ ability to serve partially as an effective hedge, especially regarding the blue-chip, high-end fine art category,” the report said. Though the report confirmed that most people still buy art because they like it—60% of collectors are driven by art’s “emotional value,” consistent with past years—financial factors are rising in importance. For the first time, 41% of collectors surveyed said their primary motivation for buying art was financial, overtaking “social value” as the second-ranked motivation.
One reason is that younger collectors are largely driven by financial considerations: 83% cite potential investment returns as a key reason to buy art, up from 50% in the last survey in 2021. Of those surveyed, 61% also cited portfolio diversification as a driver and 51% said art can be a safe haven in uncertain times, up from 34% in 2021.
“This tells us about how the new generation of collectors may relate to art as an alternative capital asset class, both now and in the future,” the report said. The rise of art investment vehicles, particularly fractional-art platforms that allow individuals to buy a share in a painting as they would a share of stock, are another factor: 50% of younger collectors are interested in fractional ownership, up from 43% in 2021, the report said. The most popular way to buy art remains just that—directly buying a piece, according to 88% of collectors and 83% of art professionals.
Yet fractional ownership is making inroads, particularly as more initiatives offer options that are supervised by regulators in the U.S., Europe, and Asia. Though resistance remains, the report said the emergence of these platforms “could allow art and collectible assets to be more easily integrated into asset management allocation strategies in the future.”
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Amazon, Google, Microsoft and Meta pour billions into artificial intelligence, undeterred by DeepSeek’s rise
Tech giants projected tens of billions of dollars in increased investment this year and sent a stark message about their plans for AI: We’re just getting started.
The four biggest spenders on the data centers that power artificial-intelligence systems all said in recent days that they would jack up investments further in 2025 after record outlays last year. Microsoft , Google and Meta Platforms have projected combined capital expenditures of at least $215 billion for their current fiscal years, an annual increase of more than 45%.
Amazon.com didn’t provide a full-year estimate but indicated on Thursday that total capex across its businesses is on course to grow to more than $100 billion, and said most of the increase will be for AI.
Their comments in recent quarterly earnings reports showed the AI arms race is still gaining momentum despite investor anxiety over the impact of China’s DeepSeek and whether these big U.S. companies will sufficiently profit from their unprecedented spending spree.
Investors have been especially shaken that DeepSeek replicated much of the capability of leading American AI systems despite spending less money and using fewer and less-powerful chips, according to its Chinese developer. Leaders of the U.S. companies were unbowed , touting advances in their own technology and arguing that lower costs will make AI more affordable and grow the demand for their cloud computing services, which AI needs to operate.
“We think virtually every application that we know of today is going to be reinvented with AI inside of it,” Amazon Chief Executive Andy Jassy said on Thursday’s earnings call.
Here is a breakdown of each company’s plans:
Amazon said a measure of its capex that includes leased equipment rose to a record of about $26 billion in the final quarter of 2024 , driven by spending in its cloud-computing division on equipment for data centers that host AI applications. Executives projected it would maintain the fourth-quarter spending volume in 2025, meaning an annual total of more than $100 billion by that measure.
The company—which gets most of its revenue from e-commerce and most of its profit from cloud computing—also projected overall sales for the current quarter that missed analysts’ expectations. Its shares slid about 4% in after-hours trading Thursday. The stock rose more than 40% in 2024 and was up nearly 9% this year before its earnings report.
Jassy said AI has the potential to propel historic change and that Amazon wants to be a leader of that progress.
“AI represents for sure the biggest opportunity since cloud and probably the biggest technology shift and opportunity in business since the internet,” Jassy said.
Google shares are down about 7% since its earnings report Tuesday, which showed disappointing growth in its cloud-computing business. Still, parent-company Alphabet said it is accelerating investments in AI data centers as part of a surge in capital expenditures this year to about $75 billion, from $52.5 billion in 2024. The spending will go to infrastructure both for Google’s own use and for cloud-computing clients.
“I think part of the reason we are so excited about the AI opportunity is we know we can drive extraordinary use cases because the cost of actually using it is going to keep coming down,” said CEO Sundar Pichai .
AI is “as big as it comes, and that’s why you’re seeing us invest to meet that moment,” he said.
Microsoft has said it plans to spend $80 billion on AI data centers in the fiscal year ending in June, and that spending would grow further next year , albeit at a slower pace.
Chief Executive Satya Nadella said AI will become much more extensively used , which he said is good news. “As AI becomes more efficient and accessible, we will see exponentially more demand,” Nadella said.
Growth for Microsoft’s cloud-computing business in the latest quarter also disappointed investors, leaving its stock down about 6% since its earnings report last week.
Meta, too, outlined a sizable increase in its investments driven by AI, including $60 billion to $65 billion in planned capital expenditures this year, roughly 70% higher than analysts had projected. Shares in Meta are up about 5% since its earnings report last week.
CEO Mark Zuckerberg said investing vast sums will enable it to adjust the technology as AI advances.
“That’s generally an advantage that we’re now going to be able to provide a higher quality of service than others who don’t necessarily have the business model to support it on a sustainable basis,” he said.
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