Burberry Stock Sinks. Is the Problem Its CEO or the Luxury Consumer?
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Burberry Stock Sinks. Is the Problem Its CEO or the Luxury Consumer?

By GEORGE GLOVER
Tue, Jul 16, 2024 9:21amGrey Clock 2 min

Burberry had a nightmarish start to the week on Monday after the luxury clothing brand warned of a slump in its profits and replaced its CEO.

The UK-based company’s American depositary receipts were down 16.9% to $9.79 shortly after the opening bell, while its London-listed shares slid 16.8% to 737 pence to their lowest level since 2010.

It’s hard to tell what part of a dire trading update that Burberry published on Monday sparked the selloff, with the company flagging weaknesses in the luxury sector and announced a leadership shake-up.

The fashion giant said in a statement that called its performance for the fiscal year “disappointing” and warned that the luxury market “is proving more challenging than expected”. It’s set to post its earnings for the quarter that ended on June 30 on Friday.

Burberry also announced a change at the top, with former Michael Kors boss Joshua Schulman set to replace outgoing CEO Jonathan Akeroyd, and suspended dividend payments.

“We are taking decisive action to rebalance our offer to be more familiar to Burberry’s core customers whilst delivering relevant newness,” Chair Gerry Murphy said in a statement. “We expect the actions we are taking, including cost savings, to start to deliver an improvement in our second half and to strengthen our competitive position and underpin long-term growth.”

Signs of weak consumer demand have weighed on luxury brands this year, with the slowdown particularly evident in China, which has struggled to reboot its economy ever since calling time on three years of harsh zero-Covid lockdowns at the end of 2022.

Akeroyd had also tried to take Burberry upmarket in a strategy that alienated some would-be shoppers. Fashion blog Miss Tweed reported earlier this year that Murphy had started interviewing potential replacements.

The luxury giant’s rivals French-listed peers also fell after the disappointing trading update. LVMH slipped 2.7%, while Hermès dropped 2.4% and Dior fell 1.7%.



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National Australia Bank said that higher credit impairments against business loans contributed to a small fall in its unaudited December quarter cash earnings.

NAB , which is Australia’s second-largest bank by market capitalization, on Wednesday posted unaudited cash earnings for its fiscal first quarter of 1.74 billion Australian dollars, equivalent to about US$1.11 billion.

That was down 2% on the average of its prior two fiscal quarters. NAB did not give a year-earlier comparison.

The lender said that revenue grew by 3% compared with the average of its prior two fiscal quarters. Underlying profit growth of 4% over the same period was offset by higher credit impairment charges and income tax expenses, it added.

NAB, which posted an unaudited quarterly statutory profit of A$1.70 billion, said the A$267 million credit impairment charge included A$152 million of individually assessed charges. Those were mainly against Australian businesses and unsecured retail portfolios, it said.

The individual charges were up by 54% compared with a year earlier. NAB said that it had not altered its economic assumptions and scenario weightings.

“The economic outlook is improving but cost of living and interest rate challenges persisted,” Chief Executive Andrew Irvine said. “While most customers are proving resilient, we have maintained prudent balance sheet settings.”

NAB said it had seen a small decline in net interest margin due to funding costs, lending competition and deposits, partially offset by the benefit of higher interest rates.

On Tuesday, the Reserve Bank of Australia cut the country’s cash rate for the first time since 2020 but warned against expecting subsequent near-term cuts.

NAB is still targeting full fiscal-year productivity savings of more than A$400 million, and for operating expenses to grow by less than 4.5%, Irvine said.

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11 ACRES ROAD, KELLYVILLE, NSW

This stylish family home combines a classic palette and finishes with a flexible floorplan

35 North Street Windsor

Just 55 minutes from Sydney, make this your creative getaway located in the majestic Hawkesbury region.

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