Here’s Why You Shouldn’t Check Your Portfolio Right Now
Market downdrafts tempt people to adjust their investments, but that’s not always a wise choice.
Market downdrafts tempt people to adjust their investments, but that’s not always a wise choice.
If you logged on to your brokerage account today and wish you hadn’t, you’re not alone.
BlackRock Chief Executive Larry Fink said Monday the asset manager hasn’t received this many client calls since March 2020, when the pandemic was beginning.
Retail brokerages including Fidelity Investments had technical glitches Monday morning as traffic surged from people trying to check their portfolios and place trades.
Studies have found that the more people look at their 401(k)s, the lower their long-term returns are likely to be.
The S&P 500 drops on almost half of trading days, so checking your portfolio more often means you are more likely to see losses. And there have been lots of losses since President Trump rolled out a series of tariffs last week.
In just two trading days last week, the average 401(k) lost 7% of its value, according to Alight Solutions , which tracks employer retirement plans. Individual investors moved money out of stock-heavy target-date funds and into the relative safety of bonds and cash.
That’s understandable, but not necessarily wise. Here are some things financial advisers say to keep in mind right now:
Now that the S&P 500 is down almost 20% from its peak, many people are realizing that their risk tolerance isn’t as high as they thought it was when markets were up 20%, said Chelsea Ransom-Cooper, chief financial planning officer at Zenith Wealth Partners in New York.
“It’s a great time to level-set and reflect on what you’re comfortable with,” she said. However, if you decide to make changes, you should tweak a little at a time to avoid making emotional decisions you regret later, she said.
In general, you should avoid the impulse to sell when the value of your investments falls, said Martin Lowenthal, financial adviser in Needham, Mass.
He has been telling his clients to stay the course and advising that they pull money from alternative sources such as life insurance plans if they need liquidity in the short-term.
“You shouldn’t be drawing from depressed assets if you have other places to go for income,” he said.
However, falling stock prices can create opportunities to save on taxes. If you find yourself with stocks or funds that are worth less than what you paid for them, you may be able to recognize the losses for tax purposes. Selling at a loss and reinvesting the money can help offset taxes on future capital gains while remaining invested in the market.
There may be reasons to add to investments, financial advisers say, especially if you have been sitting on cash. Cash losses value to inflation, which is expected to rise as companies digest new tariffs.
With markets starting to price in rate cuts , now might be a good time to lock in returns with fixed-rate products such as certificates of deposits or bonds, Ransom-Cooper said.
If you are younger and have a longer investment horizon, you can consider making small investments into the stock market at regular time intervals to take advantage of a potential rebound while managing risk.
“If you are concerned about inflation, you want to make sure that your money is at least trying to keep up,” she said.
This isn’t the first time the market has tested investors’ stomach for risk, and history says it won’t be the last. There was the financial crisis, then there was the pandemic, and “this time, it’s the tariff tantrum,” Lowenthal said.
“I’ve got full faith in the American economy to ride this out,” he said.
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The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.
The casual footwear business has been on the ropes since mid-2023 as people began returning to office.
Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.
It “shows no sign of abating” and there is “no turning point in sight,” he said.
Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.
Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.
Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.
Adidas didn’t immediately respond to a request for comment.
Cota sees trouble for Adidas both in the short and long term.
Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.
Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.
The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.
The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.
Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.
Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.
Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.
But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.
Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.
Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.
The battle of the sneakers is just getting started.
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