Spending is down for some Australians, but one group continues to thrive
As cost of living pressures bite, retailers are taking bold steps to draw out cautious buyers
2 min
Spending continues to trail inflation as Australians head into the final quarter of the year, new data from the Commonwealth Bank has revealed.
The CommBank iQ Cost of Living Insights report showed the amount of money being spent on essentials halved in the past year, down to 1.7 percent, driven by a fall in petrol prices, down 6 percent, and lower spending on utilities, down 3 percent.
However, there is a marked difference across age groups, with Australians between 18 and 29 years cutting back on spending more than any other age group, down 2 percent over the past year. At the other end of the scale, Australians aged between 60 and 69 years increased spending over the same period, up 3.9 percent, while spending among those over 70 rose 7.7 percent.
Wade Tubman, CommBank iQ Head of Innovation and Analytics said it was further evidence of the widening generational gap when it comes to cost of living pressures.
“Lower petrol prices and government energy relief programs have eased the pressure on essential spending and July’s income tax cuts have increased take home pay for many Australians, however there continues to be a discrepancy between the spending power of older and younger Australians,” he said. “In fact, we’ve seen those all the way up to 40 years-old cut back on spending, highlighting the large swathe of the population feeling cost of living pressure.”
The report also showed that spending had risen in some areas, with value and convenience identified as key drivers. The ‘General Retail’ category saw a 5 percent increase in spending, with online marketplace sale increasing by 20 percent, food delivery up by 6 percent and streaming services experiencing a 13 percent rise.
The news comes as Australian retailers embrace the US-style Black Friday sales. Traditionally held the day after US Thanksgiving — November 29 this year — a number of leading retailers offering ‘early’ sales deals to draw in budget conscious shoppers ahead of the Christmas season. Amazon is among those who officially kicked off their sales period today.
Choice reported the Black Friday four-day period accounted for $8.7 billion in spending last year, based on NAB data, up from $7.1 billion in 2022. Data from the Australian Bureau of Statistics showed last year’s spend in that period overtook the December period, indicating Australians are bringing their Christmas spending forward.
The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
Chinese carmaker GAC will expand its Australian electric vehicle line-up with the city-focused AION UT hatchback.
The sports-car maker delivered 279,449 cars last year, down from 310,718 in 2024.
2 minPorsche car deliveries fell 10% in 2025 as demand was hit by a slowdown in luxury spending in China and as it ceased production of its 718 Boxster and 718 Cayman models through the year.
The German luxury sports-car maker said Friday that it delivered 279,449 cars in the year, down from 310,718 in 2024.
The company had a tumultuous year as it contended with a stuttering transition to electric vehicles and a tough Chinese market, while the Trump administration’s automotive tariffs presented a further headwind.
Deliveries in its largest sales region of North America were virtually flat at 86,229, but continued challenges in China meant deliveries in the country dropped 26% to 41,938 vehicles.
Automakers have faced intense competition in China, sparking a prolonged price war as rivals cut prices to win customers, while a lengthy property market slump and economic-growth concerns in the country has also led to buyers pulling back on luxury spending.
“Key reasons for the decline remain the challenging market conditions, particularly in the luxury segment, and the very intense competition in the Chinese market, especially for all-electric models,” the company said.
Other German brands including Audi, BMW and Mercedes-Benz have all recently reported that the challenging Chinese market hit demand last year.
In Europe, Porsche deliveries fell 13% to 66,340 cars excluding its home market of Germany, while German deliveries dropped 16%.
The company cut guidance several times last year as it warned of hits from U.S. import tariffs, investments in new combustion engines and hybrid models amid the slow uptake of EVs, and the competitive situation in China.
Porsche also last year announced plans to scale back its EV ambitions and instead expand its lineup with more gas-powered and plug-in hybrid models than it had originally planned.
However, in its statement Friday, the company said it increased its share of electrified-vehicle deliveries in the year. Around 34% of vehicles delivered worldwide were electrified, an increase of 7.4 percentage points on year, with about 22% all-electric vehicles and 12% plug-in hybrids.
That leaves its global share of fully-electric vehicles at the upper end of its target range of 20% to 22% for 2025.
In Europe, for the first time in 2025, more electrified vehicles than purely combustion engine vehicles were delivered.
The Macan topped the delivery charts in the year, while the 911 reached a record high with 51,583 deliveries worldwide, it said.
Porsche said it is investing in its three-pronged powertrain strategy and will continue to respond to increasing demand for personalization requests from customers.
“We have a clear focus for 2026,” Sales and Marketing Chief Matthias Becker said. “We want to manage supply and demand in accordance with our ‘value over volume’ strategy.
“At the same time, we are realistically planning our volume for 2026 following the end of production of the 718 and Macan with combustion engines.”
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