MAISON de SABRÉ TAKES PARIS: AUSTRALIA’S MODERN LUXURY BRAND ARRIVES AT LE BON MARCHÉ
Eight years after launching from Brisbane, MAISON de SABRÉ has made its Paris debut at Le Bon Marché Rive Gauche, confirming its place among the world’s new generation of luxury houses.
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Australian design house MAISON de SABRÉ has opened a pop-up at Le Bon Marché Rive Gauche, marking its first Paris appearance and celebrating eight years of extraordinary growth for the brand founded by brothers Omar and Zane Sabré.
The residency, running from October 25, 2025, to January 3, 2026, positions the self-funded label within one of the world’s most exclusive retail destinations — a milestone that cements its status as one of Australia’s most successful global luxury exports.
Since its founding in 2017, MAISON de SABRÉ has evolved from a personalised phone case start-up into a $100 million modern luxury business, now shipping to more than 150 countries.
Around 80 per cent of its sales come from international markets, proof that its clean, design-led aesthetic and commitment to craftsmanship have global appeal.
At the centre of the Paris showcase is The Palais, the brand’s flagship handbag and new icon. Conceived over eight years, its architectural form represents MAISON de SABRÉ’s shift from personalised accessories to the rarefied territory of luxury fashion.
“The industry loves to romanticise heritage,” says co-founder Zane Sabré. “But heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic – you need conviction, execution, and a brand people actually believe in.”
Brother and creative director Omar Sabré adds, “Hermès has the Birkin. We have The Palais.”
Following its global sell-out debut earlier this year, The Palais now leads the brand’s international assortment and signals its arrival in the global handbag market.
The Le Bon Marché installation features multiple sizes of the bag, alongside the full collection of handbags and small leather goods. A Charm Bar offering on-site personalisation brings the brand’s signature interactive retail experience to the Paris stage.
The pop-up follows a string of high-profile activations in Tokyo, New York and Milan, where MAISON de SABRÉ has demonstrated its ability to reinterpret traditional luxury through a modern, design-forward lens.
Its recent flagship experience at Tokyo’s Miyashita Park placed the brand alongside Louis Vuitton, Gucci, Prada and Balenciaga — a move that signalled its ambition to compete at the highest level.
Underpinning MAISON de SABRÉ’s rise is a quiet but resolute commitment to sustainability and responsible production. The brand sources all leather from Leather Working Group Gold-Rated tanneries, including a Dutch partner pioneering waterless tanning technology that saves up to 20 litres of freshwater per hide.
Its charm collections are crafted from upcycled leather offcuts, demonstrating that environmental awareness can coexist with luxury design.
For a brand that began in Australia with a single monogrammed accessory, the Paris debut at Le Bon Marché is more than a retail event. It’s a statement — that modern luxury can be born anywhere, thrive without legacy, and redefine craftsmanship for a global audience.
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King Living has unveiled a modular version of its Aura Sofa, bringing greater flexibility to the sculptural design collection as demand grows for furniture that can adapt to changing lifestyles.
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Australian furniture brand King Living has expanded its Aura Collection with the launch of a new modular sofa designed to blend contemporary aesthetics with adaptable living.
The Aura Sofa builds on the success of the Aura Island range, first introduced in 2023, which included indoor and outdoor sofas as well as fixed and swivel occasional chairs.
The latest evolution introduces modular functionality to the collection, allowing homeowners to configure the sofa to suit a variety of spaces and uses.
As living spaces continue to evolve, particularly in urban environments where flexibility is increasingly valued, furniture designers are placing greater emphasis on products that can adapt over time.
King Living says the new Aura Sofa has been developed with this trend in mind, enabling customers to create corner, L-shaped or U-shaped layouts, while also allowing additional modules to be added as needs change.
King Living founder David King said the original Aura concept began as an exploration of sculptural design before being reimagined as a modular system.
“Aura began as an exploration of sculptural form. Now, we’ve brought modularity into that design language, giving the freedom to reimagine your space with a modular design made for flexibility,” he said.
The collection’s defining feature remains its soft, flowing silhouette, with curved forms replacing traditional angular sofa designs.
The company describes the sofa as a response to changing lifestyles, where living rooms increasingly serve multiple purposes, from entertaining guests and family gatherings to quiet reading corners and work-from-home spaces.
Its rounded profile and minimalist aesthetic are intended to enhance the flow of contemporary interiors while maximising available space. According to the company, the design is equally suited to compact apartments and larger open-plan homes.
“Today, living space is both a luxury and a constraint. Aura is our response, a purposeful design that proves when intention and fluidity converge, the result can feel both expansive and refined,” King said.
Beyond aesthetics, the new sofa incorporates several engineering features synonymous with the King Living brand.
These include the company’s Postureflex steel suspension system, extra-high pocket springs and its signature steel frame, which is backed by a 25-year warranty. The company says the design has been engineered to deliver long-term comfort and durability.
Sustainability has also been a focus of the design. Each module features a removable cover that can be professionally cleaned, repaired or replaced individually, reducing the need to replace an entire sofa and potentially extending the product’s lifespan.
The Aura Sofa is available made to order in a range of premium fabrics and European leathers, allowing customers to tailor the piece to different interior styles and colour palettes.
Designed, manufactured and sold exclusively by King Living, the Aura Sofa launched in showrooms and online early this month, marking the latest addition to the Australian company’s growing portfolio of modular furniture designs.
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