MAISON de SABRÉ TAKES PARIS: AUSTRALIA’S MODERN LUXURY BRAND ARRIVES AT LE BON MARCHÉ
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MAISON de SABRÉ TAKES PARIS: AUSTRALIA’S MODERN LUXURY BRAND ARRIVES AT LE BON MARCHÉ

Eight years after launching from Brisbane, MAISON de SABRÉ has made its Paris debut at Le Bon Marché Rive Gauche, confirming its place among the world’s new generation of luxury houses.

By Jeni O'Dowd
Mon, Nov 3, 2025 10:07amGrey Clock 2 min

Australian design house MAISON de SABRÉ has opened a pop-up at Le Bon Marché Rive Gauche, marking its first Paris appearance and celebrating eight years of extraordinary growth for the brand founded by brothers Omar and Zane Sabré.

The residency, running from October 25, 2025, to January 3, 2026, positions the self-funded label within one of the world’s most exclusive retail destinations — a milestone that cements its status as one of Australia’s most successful global luxury exports.

Since its founding in 2017, MAISON de SABRÉ has evolved from a personalised phone case start-up into a $100 million modern luxury business, now shipping to more than 150 countries.

Around 80 per cent of its sales come from international markets, proof that its clean, design-led aesthetic and commitment to craftsmanship have global appeal.

At the centre of the Paris showcase is The Palais, the brand’s flagship handbag and new icon. Conceived over eight years, its architectural form represents MAISON de SABRÉ’s shift from personalised accessories to the rarefied territory of luxury fashion.

“The industry loves to romanticise heritage,” says co-founder Zane Sabré. “But heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic – you need conviction, execution, and a brand people actually believe in.”

Brother and creative director Omar Sabré adds, “Hermès has the Birkin. We have The Palais.”

Following its global sell-out debut earlier this year, The Palais now leads the brand’s international assortment and signals its arrival in the global handbag market.

The Le Bon Marché installation features multiple sizes of the bag, alongside the full collection of handbags and small leather goods. A Charm Bar offering on-site personalisation brings the brand’s signature interactive retail experience to the Paris stage.

The pop-up follows a string of high-profile activations in Tokyo, New York and Milan, where MAISON de SABRÉ has demonstrated its ability to reinterpret traditional luxury through a modern, design-forward lens.

Its recent flagship experience at Tokyo’s Miyashita Park placed the brand alongside Louis Vuitton, Gucci, Prada and Balenciaga — a move that signalled its ambition to compete at the highest level.

Underpinning MAISON de SABRÉ’s rise is a quiet but resolute commitment to sustainability and responsible production. The brand sources all leather from Leather Working Group Gold-Rated tanneries, including a Dutch partner pioneering waterless tanning technology that saves up to 20 litres of freshwater per hide.

Its charm collections are crafted from upcycled leather offcuts, demonstrating that environmental awareness can coexist with luxury design.

For a brand that began in Australia with a single monogrammed accessory, the Paris debut at Le Bon Marché is more than a retail event. It’s a statement — that modern luxury can be born anywhere, thrive without legacy, and redefine craftsmanship for a global audience.



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Studies Suggest Red Meat May Help Prevent Alzheimer’s

At least for people who carry the APOE4 genetic variant, a juicy steak could keep the brain healthy.

By ALLYSIA FINLEY
Tue, Apr 21, 2026 3 min

Must even steak be politicised? The American Heart Association recently recommended eating more “plant-based” protein in a move to counter the Health and Human Services Department’s new guidelines calling for more red meat. 

Few would argue that eating a Big Mac a day is good for you.  

On the other hand, growing evidence, including a study last month in the Journal of the American Medical Association, suggests that eating more meat—particularly unprocessed red meat—can reduce the risk of Alzheimer’s in the quarter or so of people with a particular genetic predisposition. 

The APOE4 gene variant is one of the biggest risk factors for Alzheimer’s.  

You inherit one copy of the APOE gene from each parent. The most common variant is APOE3; the least is APOE2.  

The latter carries a lower risk of Alzheimer’s, while the former is neutral. A quarter of people carry one copy of the APOE4 variant, and about 2% carry two. 

APOE4 is more common among people with Northern European and African ancestry. In Europe the variant increases with latitude, and is present in as many as 27% of people in northern countries versus 4% in southern ones. God smiled on the Italians and Greeks. 

For unknown reasons, the APOE4 variant increases the risk of Alzheimer’s far more for women than men.  

Women’s risk multiplies roughly fourfold if they have one copy and tenfold if they have two. Men with a single copy show little if any higher risk, while those with two face four times the risk. 

What makes APOE4 so pernicious? Scientists don’t know exactly, but the variant is also associated with higher cholesterol levels—even among thin people who eat healthily.  

Scientists have found that cholesterol builds up in brain cells of APOE4 carriers, which can disrupt communications between neurons and generate amyloid plaque, an Alzheimer’s hallmark. 

The Heart Association’s recommendation to eat less red meat may be sound advice for people with high cholesterol caused by indulgent diets.  

But a diet high in red meat may be better for the brains of APOE4 carriers. 

In the JAMA study, researchers at Sweden’s Karolinska Institute examined how diet, particularly meat consumption, affects dementia risk among seniors with the different APOE variants.  

Higher consumption of meat, especially unprocessed red meat, was associated with significantly lower dementia risk for APOE4 carriers. 

APOE4 carriers who consumed the most meat—the equivalent of 4.5 ounces a day—were no more likely to develop dementia than noncarriers. ( 

The study controlled for other variables that are known to affect Alzheimer’s risk including sex, age, physical activity, smoking, alcohol consumption and education.) 

APOE4 carriers who ate the most unprocessed meat were at significantly lower risk of dying over the study’s 15-year period and had lower cholesterol than carriers who ate less. Go figure. Noncarriers, however, didn’tenjoy similar benefits from eating more red meat. 

The study’s findings are consistent with two large U.K. studies.  

One found that each additional 50 grams of red meat (equivalent to half a hamburger patty) that an APOE4 carrier consumed each day was associated with a 36% reduced risk of dementia.  

The other found that older women who carried the APOE4 variant and consumed at least one serving a day of unprocessed red meat had a cognitive advantage over carriers who ate less than half a serving, and that this advantage was of roughly equal magnitude to the cognitive disadvantage observed among APOE4 carriers in general. 

In all three studies, eating more red meat appeared to negate the increased genetic risk of APOE4.  

Perhaps one reason men with the variant are at lower Alzheimer’s risk than women is that men eat more red meat.  

These findings might cause chagrin to women who rag their husbands about ordering the rib-eye instead of the heart-healthy salmon. 

But remember, the cognitive benefits of eating more red meat appear isolated to APOE4 carriers.  

Nutrition is complicated, and categorical recommendations—other than perhaps to avoid nutritionally devoid foods—would best be avoided by governments and health bodies.  

Readers can order an at-home test from any number of companies to screen for the APOE4 variant. 

The Swedish researchers hypothesize that APOE4 carriers may be evolutionarily adapted to carnivorous diets, since the variant is believed to have emerged between one million and six million years ago during a “hypercarnivorous” period in human history.  

The other two APOE variants originated more recently, during eras when humans ate more plants. 

APOE4 carriers may absorb more nutrients from meat than plants, the researchers surmise. Vitamin B12—low levels have been associated with cognitive decline—isn’t naturally present in plant-based foods but is abundant in red meat. 

 Foods high in phytates (such as grains and beans) can interfere with absorption of zinc and iron (also high in red meat), which naturally declines with age. So maybe don’t chuck your steak yet. 

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