MAISON de SABRÉ TAKES PARIS: AUSTRALIA’S MODERN LUXURY BRAND ARRIVES AT LE BON MARCHÉ

Australian design house MAISON de SABRÉ has opened a pop-up at Le Bon Marché Rive Gauche, marking its first Paris appearance and celebrating eight years of extraordinary growth for the brand founded by brothers Omar and Zane Sabré.

The residency, running from October 25, 2025, to January 3, 2026, positions the self-funded label within one of the world’s most exclusive retail destinations — a milestone that cements its status as one of Australia’s most successful global luxury exports.

Since its founding in 2017, MAISON de SABRÉ has evolved from a personalised phone case start-up into a $100 million modern luxury business, now shipping to more than 150 countries.

Around 80 per cent of its sales come from international markets, proof that its clean, design-led aesthetic and commitment to craftsmanship have global appeal.

At the centre of the Paris showcase is The Palais, the brand’s flagship handbag and new icon. Conceived over eight years, its architectural form represents MAISON de SABRÉ’s shift from personalised accessories to the rarefied territory of luxury fashion.

“The industry loves to romanticise heritage,” says co-founder Zane Sabré. “But heritage doesn’t guarantee relevance. The Palais proves you don’t need a century of history to create something iconic – you need conviction, execution, and a brand people actually believe in.”

Brother and creative director Omar Sabré adds, “Hermès has the Birkin. We have The Palais.”

Following its global sell-out debut earlier this year, The Palais now leads the brand’s international assortment and signals its arrival in the global handbag market.

The Le Bon Marché installation features multiple sizes of the bag, alongside the full collection of handbags and small leather goods. A Charm Bar offering on-site personalisation brings the brand’s signature interactive retail experience to the Paris stage.

The pop-up follows a string of high-profile activations in Tokyo, New York and Milan, where MAISON de SABRÉ has demonstrated its ability to reinterpret traditional luxury through a modern, design-forward lens.

Its recent flagship experience at Tokyo’s Miyashita Park placed the brand alongside Louis Vuitton, Gucci, Prada and Balenciaga — a move that signalled its ambition to compete at the highest level.

Underpinning MAISON de SABRÉ’s rise is a quiet but resolute commitment to sustainability and responsible production. The brand sources all leather from Leather Working Group Gold-Rated tanneries, including a Dutch partner pioneering waterless tanning technology that saves up to 20 litres of freshwater per hide.

Its charm collections are crafted from upcycled leather offcuts, demonstrating that environmental awareness can coexist with luxury design.

For a brand that began in Australia with a single monogrammed accessory, the Paris debut at Le Bon Marché is more than a retail event. It’s a statement — that modern luxury can be born anywhere, thrive without legacy, and redefine craftsmanship for a global audience.

Italian fine wines are gaining momentum among Australian collectors and drinkers, with new data from showing a surge in interest driven by value, versatility and a new generation of producers.

Long dominated by France, the premium wine conversation is beginning to shift, with Italy increasingly positioned as a compelling alternative for both drinking and collecting.

According to Langtons, the category is benefiting from a combination of factors, including its breadth of styles, strong food affinity and more accessible price points compared to traditional European benchmarks.

“Italy has always offered fine wine fans an incredible range of wines with finesse, nuance, expression of terroir, ageability, rarity, and heritage,” said Langtons General Manager Tamara Grischy.

“There’s no doubt the Italian wine category is gaining momentum in 2026… While the French have long dominated the fine wine space in Australia, we’re seeing Italy become a strong contender as the go-to for both drinking and collecting.”

The shift is being reinforced by changing consumer preferences, with Langtons reporting increased demand for indigenous Italian varieties and lighter, food-first styles such as Nerello Mascalese from Etna and modern Chianti Classico.

This aligns with the broader rise of Mediterranean-style dining in Australia, where wines are expected to complement a wider range of dishes rather than dominate them.

Langtons buyer Zach Nelson said the category’s versatility is central to its appeal.

“Italian wines often have a distinct, savoury edge making them an ideal pairing for a variety of cuisines,” he said.

The move towards Italian wines also comes as prices for traditional French regions continue to climb, particularly in Burgundy, prompting collectors to look elsewhere for value without compromising on quality.

Italy’s key regions, including Piedmont and Etna, are increasingly seen as offering that balance, with premium wines available at comparatively accessible price points.

Nelson said value is now a defining factor for buyers in 2026.

“Value is the key driver for Australian fine wine consumers… Italian wines are offering exactly that at an impressive array of price points to suit any budget,” he said.

The category is also proving attractive for newer collectors, offering what Langtons describes as “accessible prestige” and a more open entry point compared to the exclusivity often associated with Bordeaux.

Wines such as Brunello di Montalcino and Nebbiolo-based expressions are increasingly being positioned as entry points into cellar-worthy collections, combining ageability with relative affordability.

At the same time, a new generation of Italian producers is reshaping the category, moving away from heavier, oak-driven styles towards wines that emphasise site expression and vibrancy.

“There’s definitely a ‘new guard’ of Italian winemaking… stripping away the makeup… to let the raw, vibrating energy of the site speak,” Nelson said.

Langtons is also expanding its offering in the category, including exclusive access to wines from family-owned producer Boroli, alongside a broader selection spanning Piedmont, Veneto, Sicily and Tuscany.

The company will showcase the category further at its upcoming Italian Collection Masterclass and Tasting in Sydney, featuring more than 50 wines from 23 producers across four key regions.

For collectors and drinkers alike, the message is clear: Italy may have been overlooked, but it is no longer under the radar.

MAISON de SABRÉ TAKES PARIS: AUSTRALIA’S MODERN LUXURY BRAND ARRIVES AT LE BON MARCHÉ

Eight years after launching from Brisbane, MAISON de SABRÉ has made its Paris debut at Le Bon Marché Rive Gauche, confirming its place among the world’s new generation of luxury houses.

Italian wines are emerging as a serious contender for Australian collectors, offering depth, rarity and value as French benchmarks continue to climb.