The Trick to Bragging in a Job Interview

It is a classic problem for entrepreneurs, job seekers and, well, anyone: If you brag about your accomplishments, you seem more competent—but less likeable.

The solution? Add a dash of playfulness when discussing your talents.

A team of researchers have found that “humourbragging”—referring to your accomplishments through a veil of humour—allows people to play up their skills without coming across as smug or conceited. And that makes them more likely to get hired or get their pitch accepted.

“The self-enhancing humour helps them be seen as confident without sacrificing likability,” says Jieun Pai , an assistant professor at Imperial College London who led the research .

Laughs get results

The researchers used a series of studies to test the impact of what they called humourbragging. In one instance, they sent out two résumés to 345 companies—but one version of the résumé added a dash of self-promotional humour instead of being purely serious: “The more coffee you can provide, the more output I will produce.” The résumés with the joke got an email or a callback by 156 companies, versus 125 for the others.

Another study got similar results when looking at humorous bragging on the first four seasons of “Shark Tank”—people who used humour to highlight their accomplishments were more likely to get funding than others.

In another case, the researchers found that study participants were more likely to hire a pastry chef who used some levity in selling themselves. One candidate described making a soccer-themed cake for a boy’s fifth-birthday party and capped off the story by saying they got the biggest tip the bakery has ever seen. The baker who was the hiring favourite told the same story, including the part about the tip, but ended up by saying, “I am just glad that I only had to make the soccer ball, not actually kick one.”

Pick your jokes wisely

People need to be cautious, though, when using humour to sell themselves, Pai says. Self-deprecating humour without any bragging at all, or humour intended to belittle others in any form, doesn’t have the same positive impact that humorous bragging does, according to the research. “We sometimes use self-deprecating humour, but that backfires and downplays your achievements,” she says. “It doesn’t help you be seen as more competent.”