The Couples Embracing the DINK Label
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The Couples Embracing the DINK Label

The ‘dual-income, no kids’ moniker is suddenly everywhere, and the lexicon has ballooned to include DINKWADs, SINKs and DINOs

By JULIA MUNSLOW
Wed, Mar 13, 2024 8:38amGrey Clock 4 min

Natalie and Keldon Fischer have no debt other than the mortgage from their Seattle condo, where they live with their Pomeranian, Noble. They each have six-figure salaries and hefty savings accounts. Last year, they traveled nearly every other month, including to Italy, Mexico, Thailand and Finland.

“I really enjoy being a DINK,” says Keldon, a 30-year-old software engineer.

DINK, of course, stands for “dual income, no kids.” It isn’t new slang, but suddenly, vocal DINKs are everywhere as more couples like the Fischers not only embrace the label but boldly let their DINK flags fly.

“Being DINKs means we just have a lot of freedom, time and money,” says Natalie Fischer, 25, a full-time content creator. She’s open to having children, but is first focused on building a net worth of $1 million by age 30. “I know that once I have a kid I will have to assume a lot of the caregiving responsibility and work less.”

Videos touting the DINK lifestyle now rack up millions of views on TikTok and Instagram. Most feature married couples sending the message that they don’t have kids yet (so stop asking), possibly never will, and life is fantastic, thank you very much.

Life as ‘DINKWADs’

The lexicon has ballooned to include DINKWADs (DINKs with a dog), SINKs (single-income, no kids). Some DINKs prefer “DINO,” for dual-income, no offspring.

There is even DINKY—for dual income, no kids, yet.

The public pronouncements represent a shift, says Zachary P. Neal, a psychology professor at Michigan State University who studies child-free adults. Though not all DINKs are strictly child-free, as some may have kids later, he says there is overlap in the groups.

“It has been for a very long time a sort of stigmatised category,” says Neal. “There are all sorts of stereotypes—things like…they’re self-absorbed, they have no stake in the future, they’re too focused on their career.”

But these days, DINKs are leaning into the label, thanks in part to the snowball effect of social media, Neal says, where DINKs are finding safety in numbers. “As some people start to openly identify as child-free, it creates an environment more open and welcoming.”

In a 2021 Pew Research Center survey, 44% of non-parents ages 18 to 49 said they were not likely to have kids ever, up 7% since 2018. Reasons included economic obstacles, concerns about the state of the world and simply not wanting to. And many young adults who do want children are having them later in life than previous generations.

The recent vocal DINK-dom is also generating backlash.

On social media, parents argue they do much of what DINKs do, just with kids in tow. Internet commentators and comedians are using DINKs as material.

“Childless couples are even more annoying than the imaginary children they complain about not even having,” said Lewis Spears, an Australian comedian. “They don’t seem to do anything with their free time except make videos about how much free time they have.”

‘We go where the wind blows’

Brenton and Mirlanda Beaufils, both in their 30s, have been together for over a decade, and say that they’re often questioned about whether they plan to have children.

But they are not ready to give up the flexibility of the DINK lifestyle.

On a trip to Las Vegas, for instance, they partied poolside, dined at the renowned Nobu restaurant, visited casinos and totally lost track of time and went to bed after 5 a.m.

And when Brenton, who is 32 and works in property management, was offered a new job that started in two weeks in another city, the couple made the move—from Boston to Dallas—happen in one week.

“We go where the wind blows,” says Mirlanda, a 30-year-old real-estate agent. “We love that about our relationship.”

In Dallas, they’re closer to Mirlanda’s sisters, including Preciana Prinstil, 29, who often jokingly wonders when Mirlanda will give her children some cousins.

“I want her to feel the love of kids and how they bring joy,” says Prinstil. “Even though they can be a headache.”

Others in the couples’ orbit are also curious. Mirlanda, who wants to be a mom one day, but isn’t in a rush, has a stock retort. “I’m like, ‘Oh, you guys ready to babysit for us? If you can’t answer that question, then stop.’ ”

Free to give mom a car

When Norelle Marquez was younger, she imagined having children at around age 24 or 25. But lately, the 26-year-old hasn’t seen them in her future.

Norelle, a professional photographer, and her husband Robert Marquez, a 28-year-old Marine Corps service member, have no debt, and stick to a firm budget for their Dallas household. “It’s fairly easy being DINKs,” says Robert.

Norelle appreciates that DINK life allows her to provide for family, including her mother, who raised her and her brother as a single parent. She has given her mother a new washer and dryer, house floors, an almost new Toyota RAV4 and more.

The couple posted a video on TikTok about the benefits and quirks of being DINKs, such as, “When we tell people we’re going to Disneyland on vacation, they think we’re weirdos.” It drew nearly 4,000 commenters, including some critics, but many declaring themselves DINKs.

“That TikTok has solidified my feelings about being a DINK and knowing that it’s OK,” says Norelle. “Family doesn’t have to be bloodline,” Robert adds.

Ultimately, whether to have children is a decision that can evolve, says Holly Hummer, a Harvard University Ph.D. candidate who studies women without children.

“We’re all sort of a SINK or a DINK for a portion of our lives,” she says.



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Louis Vuitton Owner LVMH Closes Year-End Quarter With Weak Sales Growth

French luxury-goods giant’s results are a sign that shoppers weren’t splurging on its collections of high-end garments in the run-up to the holiday season.

By MAURO ORRU
Wed, Jan 28, 2026 2 min

LVMH Moët Hennessy Louis Vuitton wrapped up last year’s final quarter with sluggish sales growth, a sign that shoppers weren’t splurging on its collections of high-end garments and handbags in the run-up to the holiday season.

The French luxury-goods giant posted fourth-quarter sales of 22.72 billion euros ($27 billion), up 1% organically. Analysts had forecast €22.59 billion in sales and an organic decline of 0.3%, according to Visible Alpha.

LVMH’s fashion and leather goods division, which houses brands like Louis Vuitton and Dior, contributed €10.16 billion in sales, down 3% organically.

Sales at perfumes and cosmetics declined 1%, while the wines and spirits division reported a 9% contraction in sales. Selective retailing, the unit behind Sephora, fared better, with a 7% increase in sales, while watches and jewelry logged 8% growth.

For LVMH and the wider luxury-goods sector, the final quarter represents a key test of customers’ willingness to indulge on nonessential items in the run-up to Black Friday, Thanksgiving and Christmas.

Earlier this month, British trench-coat maker Burberry Group , Italian luxury-fashion house Brunello Cucinelli and Cartier owner Cie. Financière Richemont all reported higher sales for the quarter, raising the bar for industry bellwether LVMH.

Weak sales growth shows that LVMH’s collections aren’t appealing to clients and that the group is still contending with a slowdown in spending for luxury goods that has plagued the industry for years.

Demand weakened considerably after a postpandemic boom, especially among less affluent shoppers. The downturn has been particularly acute in China—a key market for LVMH and its rivals—as shoppers there have been holding back spending.

Last year brought a dose of uncertainty for LVMH and the sector as it took several months for the European Union to reach a trade deal with the U.S. after President Trump announced his Liberation Day tariffs.

Luxury goods are particularly sensitive to trans-Atlantic trade frictions and the specter of tariffs has never fully disappeared despite that trade deal.

Last week, LVMH and other luxury stocks slumped after Trump threatened 10% levies on various European countries he said were opposed to a U.S. takeover of Greenland. He subsequently called off those tariffs.

LVMH closed 2025 with €80.81 billion in annual sales, down 1% organically. Analysts had forecast €80.65 billion in 2025 sales with a 1.8% organic decline, according to Visible Alpha.

The group said revenue declined in Europe in the second half of the year, while the U.S. benefited from solid demand.

Sales in Japan were down from 2024, but the company said it had seen a noticeable improvement in trends in the rest of Asia, citing a return to growth in the second half of the year.

In an earnings call, executives expressed confidence for 2026 despite an uncertain geopolitical and macroeconomic environment, saying the positive trends they started to see in the second half were still there.

Net profit slid 13% on year to €10.88 billion, while profit from recurring operations fell 9% to nearly €17.76 billion. Analysts had forecast net profit of 10.55 billion euros and profit from recurring operations of €17.15 billion, according to Visible Alpha.

The group said it would propose a dividend of €13 a share at its shareholders’ meeting on April 23, the same as the previous year.

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