A Piece of Glass Thinner Than a Credit Card Could Solve America’s $25 Billion Energy Problem
New windows can insulate better than most walls, and some can even survive being hit with a two-by-four shot from a cannon.
New windows can insulate better than most walls, and some can even survive being hit with a two-by-four shot from a cannon.
Here’s one more thing we owe to the restless mind of Steve Jobs : hyper-efficient, ultra-tough windows for homes.
This new kind of window could save American households billions of dollars in wasted energy each year, while allowing expansive views of the outdoors and making our homes quieter, more comfortable and able to survive even the most violent weather. The key enabling technology is thin panes of glass—sandwiched between thicker standard glass—which exist because of the same manufacturing and chemistry breakthroughs that made possible the light, strong, scratch-resistant screens on our smartphones, tablets and watches.
Typical double-pane windows have hardly changed since their invention a century ago. Filling them with inert gases or adding coatings to reflect or let in heat has made them more effective. But it’s still generally accepted that, all other things being equal, your home’s energy bills will go up or down based on how many windows you have, and how big they are.
“Windows are always viewed as the problem, because windows typically lose 10 to 20 times more energy per square foot than a well-insulated wall,” says Stephen Selkowitz, an affiliate at the Lawrence Berkeley National Laboratory and a dean in the field of building energy efficiency. The Energy Department estimates that U.S. households each waste $200 to $400 a year on energy bills due to drafts, leaks and inefficiencies, for a total of at least $25 billion a year.
These new three- and four-pane windows can be even better insulators than the walls around them, but cost only about 20% more than standard energy-efficient windows. Installing them could bring big energy savings for those ready to retrofit, and could enable the construction of new homes that are so well-insulated that even when the power goes out in a winter storm, they stay warm for days. Another variant of these windows can meet the most stringent hurricane-related building codes in the country, while being significantly lighter than conventional stormproof windows.
The bad news is that Joe and Jane Consumer won’t be able to buy these kinds of windows at the local home-supply store—at least not yet. While the primary manufacturer of this type of window is offering its tech to other window makers, it’s only opened up U.S. production in the past few months, and it’s still scaling up manufacturing.
Scientists have long known the key to more efficient windows is similar to the relationship between razorblades and a closer shave: More is better. But it was hard to translate that into a product that could be mass manufactured, at a price that people would be willing to pay, says Selkowitz.
Enter Corning , maker of the thin, tough Gorilla Glass that has helped make possible today’s mobile devices. In order to win over Steve Jobs and land Apple as a client when it first started making iPhones, Corning offered Apple a fresh twist on its existing process for making glass for LCD displays and other applications, which yielded a new kind of chemically strengthened glass.
Traditional glass, called soda-lime glass, is made by floating molten glass on top of molten tin, which is a cheap and effective process but leaves microscopic flaws. With Gorilla Glass, molten glass with different additives than soda-lime glass cascades in a waterfall as thin as half a millimeter, which rapidly cools and is cut to size, yielding glass that is nearly flawless. The glass is also chemically strengthened, making it resistant to scratches and chipping.
As the smartphone industry ramped up, Corning built more factories to meet demand for Gorilla Glass. Some of these factories now use the same process, with a slightly modified chemistry, to create far larger sheets of similarly tough glass, for windows instead of hand-held devices. These sheets of glass are thinner than a credit card, yet they can be bigger than a queen-size mattress, says Ron Verkleeren , senior vice president of Corning’s emerging-innovations group.
This architectural glass doesn’t yet have a compelling name like Gorilla Glass, but they’re working on it, he adds. (“Orangutan Glass” has my vote.)
When three or even four layers of glass are put together, with inert gas in between, only the interior panes are the super-thin Corning panes, and they add little weight to the finished product.
When you go from a single air gap to the two or three that are possible with triple- and quad-pane windows, the insulating ability of a window can skyrocket, says Selkowitz, who has collaborated at the federally funded Lawrence Berkeley lab with Alpen, a Colorado-based maker of specialty windows, to research their capabilities.
Alpen’s windows have long been favored by architects who want to build super energy-efficient homes. Corning began collaborating with Alpen about five years ago, and now the company is ready to mass-manufacture reinforced windows at two facilities, one in Colorado and one in Pennsylvania. The first wave will be windows in standard sizes, says Andrew Zech, Alpen’s CEO. Key to keeping costs down are the company’s new automated, high-throughput assembly lines for making the windows, he adds.
David Schleicher, managing director of Kala, a high-performance builder in Kansas City, Mo., has been living with a wall of triple-pane windows comparable to Alpen’s on the south side of his home since 2015. Typically, such a vast expanse of glass—a total of 16 feet by 7—would create an unpleasantly cold patch during the winter. But this glass is so well insulated, it actually creates warmth in his living room: It admits the radiant heat of the low winter sun but prevents conductive heat loss through the window, says Schleicher.
“With the right glass in my house, my heat won’t even be running on a winter day, as long as the sun is shining and it’s coming in the window,” he says. “It is crazy—I will be in shorts and a T-shirt and it’s 20 degrees outside. Meanwhile, my neighbors are paying out the nose in heating and cooling bills.”
Whether or not these innovative new windows take off depends largely on the demand from builders, homeowners and landlords.
Historically, the biggest reason that energy-efficient technologies get adopted is that building codes require them, says Schleicher. Without explicit regulations that enforce minimum standards, builders often seek deals on materials so that they can maximize profits, and businesses and individuals who rent out properties often have little incentive to reduce tenants’ month-to-month energy bills.
Slashing home energy bills is just the next chapter for the tech that brought us smartphone glass.
Miter Brands is producing windows in North Venice, Fla. in which it layers Corning’s tough glass onto windows designed to withstand hurricane-force winds. Previously, the company’s impact-resistant glass doors weighed up to 600 pounds; using Corning thin glass inside has cut the weight by up to 40%, says Dean Ruark, vice president of engineering and innovation at Miter subsidiary PGT Innovations.
Despite being lighter, these new doors can pass the most stringent hurricane testing in the country: Miami Dade’s building codes for hurricane resistance. This involves withstanding air pressure equivalent to a major hurricane, and a two-by-four fired from a cannon at 34 miles an hour…twice.
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The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.
The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.
The casual footwear business has been on the ropes since mid-2023 as people began returning to office.
Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.
It “shows no sign of abating” and there is “no turning point in sight,” he said.
Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.
Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.
Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.
Adidas didn’t immediately respond to a request for comment.
Cota sees trouble for Adidas both in the short and long term.
Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.
Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.
The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.
The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.
Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.
Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.
Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.
But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.
Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.
Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.
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