Pizza pioneer’s $15m Wildhaven estate is a luxe hinterland retreat

WildHaven is the extravagant contemporary compound of a pizza pioneer, but despite all its toppings, the hinterland hideaway has no pizza oven in sight.

High above the Glass House Mountains on the Sunshine Coast, the vast 42ha estate has been home to former CEO of Domino’s Australia, Nick Knight and his wife Noni, since the pair paid $1.313 million for a classic Queenslander on the land back in 2016.

Today, the prestige property is being marketed through Melissa Schembri and Daniel Rees of Queensland Sotheby’s International Realty with $13 million to $15 million price expectations.

Knight began his career with the fast food giant as a 13-year-old “wobble boarder” (holding advertising signs on the roadside), then worked his way up to become a large-scale franchisee. He went on to become the Australia and New Zealand boss in 2015, just one year before buying Wildhaven. Knight retired in 2021 after 20 years with the company.

Their Booroobin estate near Maleny, 90kms from Noosa Heads, is an extensive retreat built for family and friends. It consists of five separate residences and a wellness centre including hot and cold pools, a sauna, steam room, gym and an infinity edge pool with a spa.

To rival the long list of must-have holiday house ingredients, the elaborate property along the Blackall Ranges also has stunning views of the Glasshouse Mountains, and Cedar Valley and Morton Bay.

A meandering driveway winds through private parklands and native forest to reveal manicured lawns with stone terraces and sculpted gardens.

WildHaven’s four-bedroom main residence is a fusion of coastal and country design elements. Beyond the timber-clad exterior with traditional wraparound verandas, the home has a spacious footprint with a state-of-the-art kitchen featuring Miele appliances, a triple-stack oven, wine fridge, timber cabinetry, stone bench tops and a concealed butler’s pantry.

The living and dining areas are anchored by a sculptural fireplace and built-in seating, with retractable doors opening out to vast covered decks and the grand wet-edge pool.

Three self-contained, architecturally designed guest suites sit away from the primary house, all with private outdoor areas and separate bedrooms. Each features Miele kitchens, smart home automation and mountain outlooks.

Carved into the hillside, it is The Pavilion at WildHaven that sets it apart. The private spa and entertainment hub, created to rival any five-star resort, is a 305sq m chill out zone curated for rest and relaxation. There is a curved glass spa, a rain head shower, a therapeutic steam room, a full kitchen, and a sunken outdoor lounge with a fireplace.

Other entertaining features include a professional-grade gym and cinema. For adventures in the great outdoors, the estate has tranquil creeks, three dams, trails for walking or cycling, plus an adrenaline-inducing motocross track.

There are also two fenced paddocks, an orchard, as well as a large machinery shed, a 12-car garage, C-Bus smart technology throughout, automatic blinds, ducted air-conditioning, a commercial cool room and laundry, 300,000 litres of water tanks, plus a solar battery room that could take the whole compound off-grid.

Wildhaven in the Glass House Mountains is on the market with a price guide of $13 million to $15 million through Queensland Sotheby’s International Realty.

For Jack Freeman, a compelling interior should not look as though it was completed in a single shopping trip.

The founder and designer behind FREEMAN & CO prefers rooms that develop through art, travel, commissioned furniture and objects collected over time. It is an approach that treats the home less as a decorative project and more as an evolving portrait of its owner.

“I am a true believer in collecting versus decorating,” Freeman says.

That distinction underpins the international practice he has built across private residences, hotels, property developments, yachts and private aviation. Its projects stretch from Point Piper, Vaucluse, Circular Quay and Toorak to Mayfair, Bel Air and the Caribbean.

Although the locations and architecture vary considerably, the work is connected by a restrained design language. Natural stone, warm timbers and sculptural furniture establish the foundation, while art, bespoke lighting and individual objects give each interior its identity.

The objective is not to overwhelm a room with obvious symbols of expense. It is to create an environment that feels calm, layered and particular to the people living within it.

“The greatest luxury isn’t about excess,” Freeman says. “It’s about creating an oasis where you come home and feel immediately grounded — effortlessly chic and deeply personal.”

Collecting instead of decorating

Decorating can imply the completion of a room: selecting the required furniture, filling the available walls and producing a coherent finished image.

Collecting is less conclusive.

A collected interior has room to change as its owners travel, discover artists, inherit pieces or reassess how they use their home. Its character comes from the relationship between objects rather than adherence to a single brand or season.

That does not mean placing unrelated pieces together without discipline. The designer must understand scale, proportion, material and provenance well enough to create a dialogue between them.

A contemporary artwork might sit beside a historic piece of furniture. A precisely detailed new interior may be interrupted by an irregular object made by hand. Smooth stone can be balanced by timber, textiles or a patinated metal surface that becomes richer with age.

The tension between those elements is part of the appeal.

For Freeman, art is not an accessory to be added once the furniture plan is complete. It forms part of the architecture and atmosphere of the room from the beginning.

Lighting is considered in the same way. Beyond its practical purpose, a bespoke fitting can operate as a suspended sculpture, changing both the room’s composition and the way its materials are experienced after dark.

A design perspective shaped by travel

International travel plays a significant role in Freeman’s creative process.

Design fairs such as PAD Paris and Salone del Mobile in Milan provide opportunities to encounter emerging designers, established galleries, new materials and collectible furniture away from the filter of social media.

More spontaneous discoveries can prove equally important.

“Sometimes it’s the simple things,” Freeman says. “That piece found on a shopping trip with a client in Paris, stumbling across an artisan’s workshop, or a special memory that forms the narrative of the story.”

Objects selected during travel bring more than visual interest into a home. They carry an association with a place, maker or experience, giving the client a connection that cannot be reproduced by ordering an entire interior from a catalogue.

Freeman’s influences are international, but his projects are not conceived as replicas of Parisian, Milanese or Californian style. Each commission responds to its architecture, setting, natural light and the daily lives of its occupants.

A waterfront Sydney residence demands a different treatment from a Mayfair townhouse. A Caribbean estate shaped by brutalist architecture and reflecting pools calls for another response again.

The designer’s role is to absorb those references without allowing them to overwhelm the individual qualities of the property.

Designing the complete experience

FREEMAN & CO extends beyond conventional interior decoration.

The practice’s stated services include interior design and architecture, project management, property acquisition, development advice, concept design, documentation, furniture and lighting design, procurement and art curation.

That breadth allows the team to become involved before a room’s dimensions and finishes are fixed.

Early participation can be important at the top end of the residential market, where architecture, landscape, interiors, technology and art must operate as one environment. Decisions about ceiling heights, wall dimensions, sightlines and lighting can directly affect where art is installed or how custom furniture is proportioned.

The practice can then carry those decisions through to procurement and final installation, maintaining the design narrative as a project moves between architects, builders, specialist craftspeople, dealers and suppliers.

Its residential portfolio includes a South Coast retreat conceived as an escape from urban life, a Caribbean estate with reflecting pools, an East Coast-inspired Palm Beach residence and a Mayfair townhouse organised around an expressive drawing room.

The studio also says it has worked on highly tailored Sydney residences with values exceeding $100 million, although the private nature of such commissions means individual addresses and clients are not always disclosed.

A home that can keep changing

The risk in creating a perfectly resolved interior is that it can become too static — a composition that looks exceptional in photographs but leaves little room for life.

Freeman sees the home as something that should evolve with its owners.

“I love the evolution of design,” he says. “We are talking about people’s lives, and as they evolve, so too should their private sanctuaries.”

That evolution might involve adding art, reupholstering a significant piece, adapting rooms as a family changes or making space for objects gathered through future travels.

The original design needs to be strong enough to accommodate those layers.

This may be the clearest expression of Freeman’s approach to luxury. It is not simply access to rare stone, collectible furniture or commissioned craftsmanship. It is the creation of a personal environment whose meaning deepens rather than diminishes with time.

Fact box

Designer: Jack Freeman

Role: Founder and managing director

Practice: FREEMAN & CO

Base: Australia, with international projects

Project locations named by the practice: Point Piper, Vaucluse, Circular Quay, Toorak, Palm Beach, the NSW South Coast, Mayfair, Bel Air and the Caribbean

Sectors: Private residences, hotels, residential developments, private aviation and superyachts

Services: Interior design and architecture, property development, project management, property acquisition, documentation, furniture and lighting design, FF&E procurement, interior dressing and art curation

Design philosophy: Collected, personal interiors shaped by art, craftsmanship, travel and enduring materials

Website: free-man.co

Pizza pioneer’s $15m Wildhaven estate is a luxe hinterland retreat

WildHaven is a 42-hectare Booroobin compound of five residences with a resort-grade spa pavilion, guiding at $13 to $15 million.

Jack Freeman believes the most compelling interiors are not decorated, but collected. The FREEMAN & CO founder creates layered, personal spaces shaped by art, travel and craftsmanship.