Luxury Apartment Buildings Tempt Renters With Over-the-Top Pet Amenities. ‘Dog People Really Are Dog People.’
Dog art class, ‘yappy hours,’ rooftop play spaces: How developers court high-price tenants
Dog art class, ‘yappy hours,’ rooftop play spaces: How developers court high-price tenants
The beauty pageant was in full swing outside an apartment complex in an Atlanta suburb. Decked out contestants pranced up and down a red carpet, while dozens of residents cheered and snapped photos.
The winner, who wore a custom-tailored red gown made by one of the tenants, went by the name Choupette. The gown didn’t quite cover her tail.
It’s unlikely Choupette understood everything that happened that night, even though her prizes included a stuffed catfish toy and a container of dehydrated chicken livers. Chris Melerski, the building resident who owns the Greater Swiss Mountain dog that won the crown—a gold foam board cutout, trimmed with faux white fur—was very appreciative.
“Dog people really are dog people,” he said. “When they offer things like this where you live, it means a lot.”
For years, pet needs tended to be an afterthought for the firms that managed luxury apartment towers. Landlords believed that showering tenants with deluxe amenities such as fitness centres, swimming pools, basketball courts and outdoor grilling stations was the way to fill up a building and command high rents.
Covid-19 altered that calculus after an explosion in pandemic pets. Millions of Americans adopted dogs as companions for long stretches stuck at home.
Pet mania has unleashed fierce competition among property owners to lure new tenants by offering the most generous—and sometimes over-the-top—dog perks, from dog schools to pet happy hours and giant rooftop dog parks. About 36% of U.S. apartment residents had a pet in 2022, according to a survey by the National Multifamily Housing Council.
“From the moment you start thinking about your business plan and start thinking about the design, you’re thinking about pet owners,” said Raul Tamez, a senior director for Greystar Real Estate Partners, the largest U.S. apartment manager, which operates more than 2,800 rental properties.
Greystar’s San Diego luxury high rise features a “bark bar” in the lobby with treats, bowls of water and a list of every five-star dog walker who works nearby.
Landlords say renters are prioritising the needs of their pooches over other factors long considered the most crucial when choosing a place to live. A survey of 1,170 apartment renters this year by developer Cortland found that dog owners rank a building’s pet policies, such as size restrictions and fees, as more important than even the cost of rent or a property’s location, according to the Atlanta-based firm that manages more than 250 apartment properties.
When Mike and Kelli Callanan looked for a new place to live in New York City, their pet’s needs were top of the list. The Manhattan building they found features a pet-bathing and grooming area, and doormen with a weakness for doling out dog treats.
“Darby was the main reason that we moved,” said Kelli Callanan, referring to their mini bernedoodle.
New York developer Related hired a designer to build a 5,600-square-foot rooftop dog park atop a San Francisco apartment building. The park is matted out in artificial turf and includes a replica fire hydrant to encourage bathroom breaks. Staff take care of cleaning.
In New York and other cities, Related also created Dog City, a daycare with activities including art, gardening and baking, aimed to accommodate dogs that live in its buildings.
For one project, staff dipped dogs’ paws in pet-safe paint and guided them where to stomp around the canvas to form the shape of a tree—one of many activities likely more entertaining for the owners than the dogs. Employees dressed pups up as artists to take photos of each with their paintings. Charcoal and Ashes, Annette Krayn’s two Chihuahuas, gave the art to their “Grandma.”
All dogs undergo temperament exams to ensure they can get along with daycare classmates. New dogs meet with each existing member individually, under the supervision of staff on the lookout for troublemakers.
“It’s harder than getting into a kindergarten at this point,” said Krayn. Charcoal initially failed the test—Krayn said he was dealing with anxiety after a kidnapping incident—so she enlisted a handler to help him pass the exam.
Cortland hosts “Yappy Hours.” The outdoor mixers offer peanut butter and pretzel swirl flavoured Ben & Jerry’s Doggie Desserts and “pup cup” ice cream for the dogs, and pizza, tacos and loaded fries from food trucks for the humans. At some buildings, staff set up sprinklers, mini inflatable pools and splash pads in the dog park.
In New York, the Callanans’ dog, Darby, slipped away from the person who was walking her on Randall’s Island while the family was away in Massachusetts. Darby found her way across the river and back to her building in Manhattan, sopping wet. The doormen recognised her right away, and helped get her to a vet’s emergency room, where she spent two days recovering.
Dog City, the doggy daycare, sent Darby a get-well-soon gift basket that included blankets, toys, a Yeti water bowl, dog treats and a $100 Dog City gift card, with a note that read: “She is a miracle and a celebrity in our eyes with her amazing yet terrifying adventure.”
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The Republican nominee says it would help bring down home prices, though these buyers account for a fraction of U.S. home sales
Former President Donald Trump said he would ban undocumented immigrants from obtaining home mortgages, a move he indicated would help ease home prices even though these buyers account for a tiny fraction of U.S. home sales.
Home loans to undocumented people living in the U.S. are legal but they aren’t especially common. Between 5,000 and 6,000 mortgages of this kind were issued last year, according to estimates from researchers at the Urban Institute in Washington.
Overall, lenders issued more than 3.4 million mortgages to all home purchasers in 2023, federal government data show.
Trump, the Republican presidential nominee, made his comments Thursday during a policy speech to the Economic Club of New York in Manhattan.
Housing remains a top economic issue for voters during this presidential election. Rent and home prices grew at historic rates during the pandemic and mortgage rates climbed to levels not seen in more than two decades. A July Wall Street Journal poll showed that voters rank housing as their second-biggest inflation concern after groceries.
Both major candidates for the 2024 presidential election have made appeals to voters on housing during recent campaign stops, though the issue has so far featured more prominently in Vice President Kamala Harris ’s campaign.
Trump has blamed immigrants for many of the nation’s woes, including crime and unemployment. Now, he is pointing to immigrants as a cause of the nation’s housing-affordability crisis. Yet some affordable-housing advocates and real-estate professionals said Trump’s mortgage proposal would fail to bring relief to priced-out home buyers.
“It’s unfortunate that given the significant housing affordability crisis that is widely acknowledged across most partisan lines, we are arguing about a minuscule segment of the market,” said David Dworkin, president of the National Housing Conference, an affordable-housing advocacy group.
Gary Acosta, chief executive of the National Association of Hispanic Real Estate Professionals, a trade organization, said, “It’s just another effort to vilify immigrants and to continue to scapegoat them for any issues that we have here in the United States.”
A Trump campaign spokeswoman didn’t immediately respond to a request for comment.
Undocumented immigrants in the U.S. can obtain an obscure type of mortgage designed for taxpayers without Social Security numbers, most of whom are Hispanic. The passage of the USA Patriot Act of 2001 allowed banks to use identification numbers from the Internal Revenue Service as an alternative to Social Security, extending a number of financial services to people without legal status for the first time.
Mortgage loans for undocumented immigrants are typically higher interest and borrowers include legal residents who have undocumented spouses, Acosta said. Lenders include regional credit unions and community-development financial institutions.
In his speech, Trump said that “the flood” of undocumented immigrants is driving up housing costs. “That’s why my plan will ban mortgages for illegal aliens,” he said.
Trump didn’t elaborate on how he would enact a ban on such loans.
Though mortgages for undocumented people living in the U.S. are relatively rare, residential real-estate purchases by foreign nationals are big business , especially in expensive coastal cities such as New York and Los Angeles. These sales have declined in recent years, however.
Close to half of foreign purchases are made by people residing abroad, while the other half are made by recent immigrants or residents on nonimmigrant visas, according to an annual survey by the National Association of Realtors. Many affluent foreigners buy U.S. homes with cash instead of obtaining mortgage financing.
In his Thursday speech, which focused mostly on other economic matters such as energy and taxation, Trump proposed other measures to bring down housing costs, including cutting regulations for builders and allowing more building on federal land. Similar ideas appeared in the housing policy outline Harris released in August .
The former president has spoken on housing-related issues in speeches at other recent campaign stops, including in Michigan last month, where he touted his administration’s 2020 overturn of a policy that had encouraged cities to reduce racial segregation .
“I keep the suburbs safe,” Trump said. “I stopped low-income towers from rising right alongside of their house. And I’m keeping the illegal aliens away from the suburbs.”
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