Gold Could Hit $5,000, Strategist Says. Why Others Are Worried About a Crash.
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Gold Could Hit $5,000, Strategist Says. Why Others Are Worried About a Crash.

By MARTIN BACCARDAX
Tue, Oct 14, 2025 9:51amGrey Clock 3 min

Investors normally don’t talk about the risks of a bubble forming in the asset that they’re buying to hedge against a different bubble, but gold’s extraordinary surge is starting to trigger uncomfortable conversations about the yellow metal’s bullish prospects.

Gold prices have gained more than 55% this year, blowing past the $3,000 an ounce mark in early spring and topping the $4,000 threshold for the first time on record last month. Gold was up another 3.3% to $4,108.60 in Monday trading, a new record high.

Myriad reasons have been cited for the surge, including the slumping U.S. dollar, soaring tech stocks that have concentrated broader market risks into a handful of megacap tech names, purchases by central banks seeking to diversify away from the dollar, and renewed inflation risks tied to ongoing tariff and trade disputes.

Central bank buying has also been significant, with China alone adding 39.2 tons to its overall holdings since it returned to the market in November of last year.

“Central banks’ appetite for gold is driven by concerns from countries about Russian-style sanctions on their foreign assets in the wake of decisions made by the U.S. and Europe to freeze Russian assets, as well as shifting strategies on currency reserves,” said ING commodities strategist Ewa Manthey.

“The pace of buying by central banks doubled following Russia’s invasion of Ukraine in 2022.”

Gold-backed ETFs , meanwhile, are attracting billions in new investments, with overall additions likely to have topped 100 tons over the three months ending in September. That’s more than triple the quarterly average over the past eight years.

The combination of forces is likely to drive more gains for gold in the months ahead, according to Société Générale’s commodity research team, headed by Mike Haigh.

“Gold’s ascent to $5000 seems increasingly inevitable,” Haigh wrote in a note published Monday, citing both strong ETF flows and renewed central bank purchases.

Haigh also notes that ETF flows are tracking a rise in SocGen’s U.S. uncertainty index, which is now pegged at more than three times the level it reached over the five months before last year’s presidential election win for President Donald Trump.

“We cannot imagine a situation where we return to pre-Trump index uncertainty normalcy over our forecast horizon, so ETF flows are a key component to our price forecasting,” Haigh said. His $500o price target is pegged for the end of 2026.

Lisa Shalett, chief investment officer at Morgan Stanley Wealth Management, has a different take, tied in part to what she sees as a way for governments to “challenge the dollar’s stranglehold on global money movements.”

Gold holdings, Shalett argues, can “improve collateralisation of their fiat currencies and/or cryptocurrencies in a world where currency markets undefined may be remade by digital assets, cryptocurrencies, and stablecoins.”

The gold market’s mimicry of previous historic booms, however, has caught the attention of Bank of America analyst Paul Ciana, who cautioned in a note published last week that “prices have tended to pivot near round-number levels.”

Citing data showing “midway corrections” in long term bull markets for gold, Ciana sees the chances for a near-term pullback that “rhymes” with pullbacks of around 40% in the mid-1970s and 25% following the global financial crisis in 2008.

“This boom is about 10 years old, smaller in size than the 1970s and 2000s boom but nearly as old,” Ciana wrote. “This warrants caution into round number resistance at $4,000, or again later at $5,000.”

Gold isn’t likely a bubble. It’s hard for central banks to sell, and many of the countries encouraging its import, like China and India, also make it difficult for investors to move offshore.

But gold did lose around 60% of its value in the two decades that followed its 1970s boom, with bear markets following in 2008 and 2015.

This year’s really is still going strong, of course, but with gold’s advance tied to nearly all of the concerns currently gripping financial markets, maybe it’s worth asking if it’s being “all things to all people” is the best kind of hedge—or just another risky bet on rising prices.



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The AI Boom Is Coming for Apple’s Profit Margins

Parts for iPhones to cost more owing to surging demand from AI companies.

By ROLFE WINKLER & YANG JIE
Mon, Feb 2, 2026 4 min

Apple has dominated the electronics supply chain for years. No more.

Artificial-intelligence companies are writing huge checks for chips, memory, specialised glass fibre and more, and they have begun to out-duel Apple in the race to secure components.

Suppliers accustomed to catering to Apple’s every whim are gaining the leverage to demand that the iPhone maker pay more.

Apple’s normally generous profit margins will face pressure this year, analysts say, and consumers could eventually feel the hit.

Chief Executive Tim Cook mentioned the problem in a Thursday earnings call, saying Apple was seeing constraints in its chip supplies and that memory prices were increasing significantly.

Those comments appeared to weigh on Apple shares, which traded flat despite blowout iPhone sales and record company profit.

“Apple is getting squeezed for sure,” said Sravan Kundojjala, who analyses the industry for research firm SemiAnalysis.

AI chip leader Nvidia recently became the largest customer of Taiwan Semiconductor Manufacturing , or TSMC, Nvidia Chief Executive Jensen Huang said on a podcast.

Apple had been TSMC’s biggest customer by a wide margin for years. TSMC is the world’s leading manufacturer of advanced chips for AI servers, smartphones and other computing devices.

Spokesmen for Apple and TSMC declined to comment.

The big computers that handle AI tasks don’t look like the smartphones consumers own, but many companies supply components for both. In particular, memory chips are in short supply as companies such as OpenAI, Alphabet’s Google, Meta , Microsoft and others collectively spend hundreds of billions of dollars to build AI computing capacity.

“The rate of increase in the price of memory is unprecedented,” said Mike Howard , an analyst for research firm TechInsights.

That applies both to the flash memory chips that store photos and videos, called NAND, as well as the memory used to run apps quickly, called DRAM.

By the end of this year, the price of DRAM will quadruple from 2023 levels, and NAND will more than triple, estimates TechInsights.

Howard estimates that Apple could pay $57 more for the two types of memory that go into the base-model iPhone 18 due this fall compared with the base model iPhone 17 currently on sale. For a device that retails for $799, that would be a big hit to profit margins.

Apple’s purchasing power and expertise in designing advanced electronics long made it an unrivaled Goliath among the Asian companies that make most of the iPhone’s parts and assemble the device.

Apple spends billions of dollars a year on NAND, for instance, according to people familiar with the figures, likely making it the single biggest buyer globally. Suppliers flocked to win Apple’s business, hoping to leverage its know-how and prestige to attract other customers.

These days, however, “the companies now pushing the boundaries of human‑scale engineering are the ones like Nvidia,” said Ming-chi Kuo, an analyst with TF International Securities.

Demand for AI hardware is poised to keep growing rapidly. Apple’s spending growth is modest in comparison with what is being spent to fill up AI data centers, even though it is breaking records with huge sales of the iPhone 17.

Samsung Electronics and SK Hynix are raising the price of a type of DRAM chip for Apple, according to people familiar with Apple’s supply chain.

Big AI companies pay generously and are willing to lock in supply and make upfront payments, giving the South Korean chip makers leverage against the iPhone maker.

Apple signs long-term contracts for memory, but it has used its heft to squeeze suppliers.

Its contracts have empowered it to negotiate prices as often as weekly, and to even refuse to buy any memory from a supplier if Apple didn’t view the price as favorable, according to people familiar with its memory purchases.

To boost leverage with suppliers, Apple even began stocking more inventory of memory. That was atypical for Cook, who normally cuts inventory to the bone to maximize Apple’s cash flow.

Apple is fighting not only for current deliveries but also for the attention of engineers at suppliers.

Glass scientists who worked on developing the smoothest and lightest smartphone displays are now also spending time on specialised glass for packaging advanced AI processing chips, according to industry executives.

Makers of sensors and other gizmos inside the iPhone are winning new business from AI companies such as OpenAI that are developing their own hardware.

Still, suppliers said they were far from giving up on business with Apple. Working with Apple is a form of education, they said, because it remains one of the most demanding and disciplined customers in the industry.

TSMC, the Taiwanese chip manufacturer, has built successive generations of its most advanced chips with Apple as its lead customer, relying on the big predictable demand for iPhones.

Now that TSMC is doing more business with Nvidia and other AI companies, people with knowledge of the chip supply chain said Apple was exploring whether some lower-end processors could be made by someone other than TSMC.

One of Apple’s biggest profit-spinners is selling extra memory for far more than the memory chips cost the company.

Last fall Apple discontinued the iPhone Pro model with 128 gigabytes of storage.

Customers who want that model must now start at 256 gigabytes and pay $100 more—the type of move that could be repeated this year to help Apple offset higher costs, wrote Craig Moffett, an analyst at Moffett Nathanson, in an investor note.

However, Apple isn’t expected to raise the price of its next iPhone models over similarly equipped iPhone 17s, said Kuo, the analyst.

News Corp, owner of The Wall Street Journal, has a commercial agreement to supply news through Apple services.

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