NEW WAVE: THE EVOLUTION OF AUSTRALIA’S COASTAL LUXURY
From the shacks of yesterday to the sculptural sanctuaries of today, Australia’s coastal architecture has matured into a global benchmark for design.
From the shacks of yesterday to the sculptural sanctuaries of today, Australia’s coastal architecture has matured into a global benchmark for design.
In the land down under, the beach is in our DNA. So is it any wonder that Australian architecture is leading the world in luxury coastal design?
With about 85 per cent of our population living within 50 kilometres of the coastline, we’ve perfected the art of the beach house. Yet over the past two decades, there’s been a sophisticated shift in the traditional coastal cottage.
The residential revolution that has washed over our most valuable waterfront locations has replaced the original weatherboard “shacks” by the sea with a contemporary design movement shaped by admiration and respect for the natural environment.
No longer simply about the view, today’s coastal architecture is about creating beautiful homes that perform seamlessly in an increasingly volatile climate while meeting the rising tide of high-net-worth buyers who want it all.
From infinity pools to wellbeing spaces that connect with nature, one-time weekenders have been transformed into permanent escapes, providing year-round indulgence.

An island home
Belgian-born, Tasmania-based architect Lara Maeseele believes the quintessential coastal home has become a finely tuned instrument. With more vacant land to experiment with, and lower entry prices, she says the Apple Isle is perfectly placed for architects and homeowners to explore the new-age beach house.
“A highlight in Tassie is you can find these amazing vacant blocks on the coastline, and still be blown away by the unexpected views,” she says.
Having studied in Belgium and worked in London, Maeseele brings a northern European minimalist sensibility to the Australian beach house.
“Our way of life is so complex. When we get home, it’s nice to slow down, to declutter and find some peace and quiet.”
Nebraska House on Bruny Island took home the 2025 HIA Tasmanian Home of the Year and earned a commendation at the Houses Awards, but Maeseele still affectionately refers to her design overlooking the D’Entrecasteaux Channel as a “shack.”
“What we tried to do was make sure that from the foreshore, it was kept small and consistent with the neighbouring properties, and that’s the luxury element that I see in the shack. It sits quietly in its setting.”
With a water backdrop from most rooms, she says the ocean was a primary player when designing the house, but light was just as important for the clients.
“Both the western and eastern elevations slide wide open so it feels like a bit of an umbrella,” she says. “Then in winter, it’s fully insulated and glazed. When the sun sets, you have the most beautiful evenings, feeling cosy and sheltered while watching the wind and water outside.”
True to her European roots, Maeseele believes that when it comes to aesthetically pleasing and functional coastal design, the less-is-more approach should drive every project.
“We’re on an island, so we’re very aware any build leaves an impact,” she says. “We chose lightweight materials so, in the end, the house could be dismantled and the timber reused.”

Thriving by the sea
Sydney architect Jon King, who has designed both beach houses and boutique hotels, says the new generation of coastal design is a balancing act between luxury and environment.
Even in today’s dazzling designs, he believes comfort should still overshadow spectacle.
“If you’re going to make an exceptional beach house, it has to adapt. It needs to be beautiful when the sun is shining and the whales are jumping out of the water, but the next day it needs to withstand horrendous southerlies and wild storms,” he says.
“The material choices are vital because they need to look great, but last in that salty environment and in extreme winds and rain.”
What was once the domain of fibro cottages has developed into a sea of enviable, state-of-the-art designs.
“For a long time, we lived simply in beach environments because the land was cheap and our buildings were unsophisticated. But now, living on the coast has become coveted, even fetishised. People are making statements through architecture, and that changes everything.”
He says that in an effort to connect with nature, the temptation can be to build with vast walls of glass to capture the ultimate panorama, but subtle design can be more successful when it gives the dramatic backdrop a curated cameo.
“Most coastal locations are suburban in nature with small blocks and neighbours either side, so you can’t always get the view you want,” he says.
“But you can frame it beautifully rather than opening everything up to the elements.”
Cheyne Fox of White Fox Gold Coast, who has recently listed one of only two houses on Hayman Island in the Whitsundays, agrees that Australia’s coastal homes are unparalleled.
“Gone are the days when people wanted their properties to stand out and look at odds with the surrounds. Today’s luxury designs are very much about fitting in,” Fox says.
The Residence at Hayman spans three levels and offers more than 1,400 square metres of internal and external living space.
Designed by the late, internationally renowned architect Kerry Hill, it also features breezeways, terraces and an infinity pool designed to embrace the subtropical environment.
“When you get to Hayman Island, you get calico bags. There are no plastic bottles or even cars. There is a true respect for the environment, being so close to the Great Barrier Reef. And as such, the architecture reflects that ethos.”
She says high-net-worth buyers will pay top dollar for such indulgent and considered coastal designs.
“This is a once-in-a-lifetime proposition for a purchaser, but also a once-in-a-lifetime proposition for an agent.”
A Sydney couple has paid $15.5 million for the Grand Penthouse at Marquee’s $285 million La Belle Residences beachfront development which is nearing completion at Palm Beach, eclipsing the record for an off-the-plan apartment sale on the southern Gold Coast. The sprawling single level 640 sqm beachfront residence, with sweeping views of the Gold Coast …
Continue reading “$15.5m La Belle Penthouse eclipses southern Gold Coast record”
On the owner’s deck, a 20-metre swimming pool incorporates Feadship’s patented ContraWave technology and extends indoors as a suspended, glass-bottomed infinity pool.
The Sydney developer-builder, which typically retains its projects, is offering 54 residences off the plan on Spencer Street, with prices starting at $3.9 million.
HSN Property Group has launched Maison Jolene in Rose Bay, giving buyers a rare opportunity to purchase off the plan from a developer-builder that has spent more than two decades building a predominantly build-to-hold portfolio in Sydney’s eastern suburbs. HSN values that portfolio at $4 billion.
Located at 2–16 Spencer Street, Maison Jolene comprises 54 residences, including house-sized two- and three-bedroom apartments, sub-penthouses and penthouses. Prices start at $3.9 million, according to HSN, with many residences designed to capture views across Rose Bay, Sydney Harbour and the city skyline.
James Nixon, head of projects at The Rubinstein Group, is handling the sales campaign alongside agency founder Gavin Rubinstein. He says the launch is an unusual opportunity for buyers who have followed the developer’s work.
“HSN is renowned for building entire projects and rarely selling a single apartment to the open market, so Maison Jolene really is a first for potential buyers who have been following the brand across previous projects,” Nixon says.
HSN worked with architecture practice MHN Design Union and interiors studio The Unlisted Collective on the development. A rhythm of arches and deep-set openings gives the building its presence on Spencer Street, while the residences are positioned to make the most of natural light, privacy and outlook. Landscaping frames the arrival and carries through to the shared outdoor spaces.
“Maison Jolene was conceived to bring a touch of European elegance to Rose Bay, drawing on the understated charm of Mayfair and the romance of Paris while remaining grounded in the relaxed character of Sydney’s eastern suburbs,” says Rafi Assouline, founder and director of HSN Property Group.

The apartments were designed with established Rose Bay downsizers in mind. Large kitchens, generous storage and flexible living areas are intended to ease the move from a family home, with layouts that can also accommodate families and professionals looking for more space in an apartment.
The shared amenities are designed as an extension of those homes. Residents will have access to a lounge, private dining room and landscaped alfresco entertaining area. A wellness retreat brings together a magnesium pool, cold plunge, sauna, steam room and heated stone recovery bench, alongside a gym and dedicated space for Pilates and yoga.
Inside the apartments, the curves of the façade recur in the cabinetry and balustrades. Custom wall sconces, tapware and patterned parquetry sit alongside carved marble basins, hammered-glass shower screens and recessed stone niches. Timber veneer wardrobes have leather-clad drawers, while an Art Deco-inspired motif appears in the raised ceiling detail, joinery and built-in velvet bedheads.
“Maison Jolene is at once contemporary and old world, with custom-designed parquetry flooring and an art deco-inspired motif juxtaposing with the curvature of the arched facade, balustrade and internal cabinetry,” Assouline says.
The kitchens bring several of those ideas together in a sculptural, bubble-shaped island. Assouline helped design and engineer the curved form and personally selected the marble, which is bookmatched so the veining mirrors across adjoining pieces.
“With each of our projects, I look for symmetry in design,” he says. “Crafting the apartments is like solving a puzzle of one thousand pieces; one little detail wrong could mean the picture doesn’t translate correctly once it’s finished.”

HSN will develop and build Maison Jolene, overseeing the project from design through to construction. The family-owned company says it has delivered more than 270 homes, has 200 apartments under construction and has a 100 per cent completion record.
“As a private, integrated developer-builder, we maintain close control over every stage of a project,” Assouline says. “We see our projects as collaborative partnerships with our architects, interior designers and specialist trades with whom we have refined a very unique aesthetic, to ensure every detail is considered for those who will live there.”
For Nixon, the developer’s involvement in both design and construction is part of the pitch to buyers. “The attention to design excellence, combined with HSN’s proven track record in delivering ultra-high-end developments, ensures a level of rarity and enduring quality seldom seen in today’s market,” he says.
“To purchase an HSN property is to acquire a property that will not just hold its value but stand the test of time as a timeless piece of Sydney real estate.”
The Spencer Street address puts residents close to Rose Bay’s village cafés and restaurants, foreshore walks and ferry service, with beaches, golf courses and schools nearby. Maison Jolene is now selling off the plan through James Nixon and Gavin Rubinstein.
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