Noma, One of the World’s Top-Rated Restaurants, Is Closing Its Doors
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Noma, One of the World’s Top-Rated Restaurants, Is Closing Its Doors

Owner of the Danish restaurant said it would shut its doors to regular service in winter of 2024 but would later reopen as a test kitchen

By ALYSSA LUKPAT
Tue, Jan 10, 2023 9:38amGrey Clock 2 min

Noma, the Danish restaurant considered one of the best in the world, said Monday that it would close its doors next year and reopen as a test kitchen.

“To continue being noma, we must change,” Noma’s owner René Redzepi said on the restaurant’s website, without elaborating why the restaurant was closing to regular service in the winter of 2024.

Restaurants have struggled during the pandemic to cope with mounting food costs and diners staying home. Fine-dining establishments in particular have had trouble hawking expensive menus to patrons. At Noma, a meal currently costs at least $500 a person.

Mr. Redzepi said that starting in 2025, Noma would become a test kitchen and would sell products online. He said Noma would also have pop-ups around the world.

“Serving guests will always be a part of who we are, but being a restaurant will no longer define us,” he said.

He said on Instagram Monday that he and his team had planned the move for the last two years.

“It’s scary and weird but I also know it’s the right thing to do,” he said. “As soon as the pandemic hit I had this feeling in me that it was time for something different.”

He said he was on a plane bound for Kyoto, Japan, where Noma was set to open a pop-up restaurant for two months.

A representative for the restaurant said Mr. Redzepi wasn’t available for comment.

Mr. Redzepi opened Noma in Copenhagen in 2003 and eventually became the crown jewel in a booming food scene. He introduced Nordic food to new audiences and foraged through Danish shorelines and forests for ingredients like herbs and roots. As word spread about Noma’s experimental dishes, it became almost impossible to get a reservation.

After Noma was first named the world’s best restaurant in 2010 on Restaurant magazine’s influential list, it received about 100,000 reservation requests a month for its 40-seat dining space. It was named the world’s best restaurant again four more times. The restaurant has three Michelin stars.

Noma led Copenhagen’s reinvention as a fine-dining destination, drawing talented chefs and real-estate developers to Denmark’s capital. It also attracts diners who make pilgrimages from all around the world to try its multi-course menus. Noma has served dishes including pork neck with bulrushes and violets and king crab with leeks rolled in ashes.

Noma used to be based in an old warehouse on Copenhagen’s docks before closing in 2016 and reopening at a new location two years later.

Mr. Redzepi said in a 2015 blog post that he had been a bully and a terrible boss at times because he was under pressure. He said he would yell at employees over messing up dishes for journalists or overcooking fish. He said as a result that he had changed Noma’s culture to boost staff morale.



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How to Outsmart AI When It’s Tracking Your Workday

As AI productivity trackers reshape workplace evaluations, employees are learning how to manage calendars, activity levels and AI usage to ensure their contributions are recognized.

By Callum Borchers
Thu, Aug 20, 2026 4 min

What’s more important than being a good employee right now? Looking like a good employee in the eyes of AI productivity trackers that more managers are using to evaluate their teams.

Employee-monitoring systems are especially popular at tech companies and are also used by other white-collar firms that want to probe how people spend company time. The scary thing: You might not even know you’re being watched because many states don’t require disclosure.

Metrics can include performance data that is undoubtedly relevant, such as sales results. But it also can employ dubious proxies like keyboard strokes and how often your computer screen goes into sleep mode.

We generally accepted, or at least understood, heightened surveillance during the work-from-home era. Back then it seemed reasonable for bosses to keep tabs on employees they couldn’t see.

Yet the oversight has only escalated, and tensions are rising, too.

A group of former Meta Platforms employees alleges in a lawsuit that the company used a “constellation of internal artificial-intelligence systems” when it began laying off about 10% of its workforce in May. Meta says humans make termination calls.

However that case shakes out, a couple of things are clear. Companies eager to gauge which employees are locked in now have sophisticated AI monitoring systems at their disposal. And they believe they have leverage in a tepid labor market.

So while we may chafe at having our worth reduced to numbers on the boss’s productivity dashboard, we have to play the game as it’s being played. Here are some tips, based on conversations with people who make employee monitoring systems—and others who game the systems.

Be meticulous about your calendar

Calendar integration is one way that productivity trackers have gotten more advanced and, ostensibly, fairer.

Let’s say you make an old-fashioned phone call or attend an in-person meeting. Your Outlook or Slack status may switch to “away,” making you appear as inactive as if you were taking an extended coffee break.

Employee monitors like one made by a company called Insightful cross-check your online status with your calendar to see whether there is a valid reason for your apparent inactivity. If that call or meeting is on your schedule, then the system will recognize that you are busy offline. If nothing is on the books, it could look like you’re slacking off.

Hit the activity sweet spot, around 80%

Let’s not go any further without addressing the underlying question: How much downtime is permissible during the workday? After all, people have been scared to let managers see anything non-work-related on their screens since personal computers first arrived in offices.

No one knows this better than Roger Wagner, who is widely credited with creating the first “boss button” in the early 1980s. He designed a keyboard shortcut to instantly display a spreadsheet if the boss walked by your cubicle while you were playing a computer game. Boss buttons have been features of countless diversions since. (I confess to using one built into a March Madness streaming app.)

Wagner, the founder of computer-education company 1010 Technologies, says his original design was a joke—more of a commentary on overbearing managers than a cover for lazy employees. Good bosses understand workers need mental breaks throughout the day, he says.

This matches what I heard from Insightful Chief Executive Ivan Petrovic. He says customers that use his company’s workforce-management platform don’t expect employees to stay on task 100% of the time.

“On average companies are aiming for 60% to 80% of your time being utilized for work during the day,” he says.

Go ahead and exhale. It’s probably OK to watch an occasional YouTube video at your desk.

And if you’re going to artificially inflate your activity level, be careful. Hitting 90% could look suspicious.

Get physical

So don’t leave your mouse jiggler on all day. Choose the right one if you must resort to shenanigans.

There are lots of software applications that mimic the movements of a computer mouse, so you can appear to be working while away from your desk. There are also devices that plug into computer ports and do the same thing.

Corporate cybersecurity systems increasingly block these apps and devices, and productivity trackers claim to be able to detect them. But some workers swear by mouse docks, like one made by Tech8 USA, that keep cursors moving. The company originally made mouse-moving software but now focuses on physical jigglers.

“People are drawn to mechanical solutions because they’re so simple and don’t require software,” says Tech8 Marketing Director Sam Matthews. “As monitoring technology becomes more sophisticated, that distinction has become even more relevant.”

Use AI, but not too much

Another popular metric for employee-monitoring systems is AI usage. Companies want to know who is embracing new tools, and it can be tempting to think more is better.

“There’s a performative aspect where employees overblow their usage of AI so that they appear relevant in the organization,” says Andrea Derler, principal researcher at Visier, which helps companies track and analyze employee work habits.

In a recent Visier survey of 1,000 U.S. workers, 48% admitted to exaggerating their AI usage.

This is already an outdated strategy. Using AI for everything used to score points for experimentation. Now it can seem wasteful because many companies are watching AI token spending more carefully.

Look, productivity theater has always been part of work. Most of us aren’t trying to cheat the system, but expectations are changing so quickly that we need to be savvy about what the latest employee trackers are looking for.

Sometimes it takes a little gamesmanship to get full credit for our contributions.

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