Beefy, Austrian-Made Camper Van Aims to Drive America’s Glampers off the Beaten Path

People do like to sit high in their rides, but this high? A ladder would have been helpful to mount the extra-tall Krug Expedition Bedrock XT2, a US$690,000 go-anywhere camper from an Austrian company that wants to conquer the American off-road RV market. This is off-the-beaten-path glamping at its finest.

The example tested is, so far, the only one, but Krug has high hopes for the American market, which has a growing appetite for “expedition” off-road vehicles ranging from trucks to beefed-up RVs. The company describes the XT2 as a “6×4 off-road machine converting a luxury variant of the Ford Super Duty F-550 and bringing it to the next level with suspension and chassis frame reliability.” In other words, it’s a rugged three-axle truck with a double bed attached. The camper is a joint production with Iceland-based Arctic Trucks, which specialises in polar expeditions to the Arctic and Antarctic.

One of Arctic’s vehicles set a speed record of 108 hours from the Russian Novolazarevskaya Antarctic research station to the South Pole in 2010. The XT2 might be ideal, then, for a trip through the spectacular scenery of Alaska or for hitting the highway in Canada and driving north. The truck is ready to go off the grid, supported by electric power from a 1,450-watt-peak solar panel array and a 23-kilowatt-hour battery bank.

The founder of Krug, Viktor Ermolov, tried a competitor’s expedition vehicle around 2010 and thought he could do better with a vehicle filling an unmet need for a light (relatively speaking) expedition camper that could drive well in extreme terrain. The first truck came out in 2011.

The Expedition Bedrock XT2 doesn’t mind a dusty trail.
Krug

“Our clients are adventure-seeking individuals with a passion for nature and conservation. They prioritise quality, reliability, and sustainability in their purchasing decisions and are motivated by the desire for unique and meaningful experiences,” Krug Expedition CEO Slawa Knorr said in a statement to Penta .

Asked about the typical client, he said that young couples and families with children are being seen more and more.

On the road, the 9,000 to 10,000-pound XT2, which looks like a normal truck-mounted camper on steroids, was surprisingly easy to drive. Under the hood was a Ford Powerstroke 6.7-litre diesel with direct injection and 330 horsepower, with the weight of the camper yielding something like nine miles per gallon. The assisted steering was fairly light. The brakes felt like they were hauling down considerable weight, which they were. The biggest consideration while driving was considering the width and avoiding contact with cars lining the road. The cab was relatively comfortable, and the visibility good except toward the back, where the big mirrors became extra important.

The third axle decreases ground pressure up to 25%, and the big Continental multi-purpose tires provide a lot of grip. The rear air suspension is adjustable from the cab to accommodate heavy loads and rough terrain.

The exterior camper panels are made from a high-grade, glass-reinforced plastic (GRP) laminate that is 70% fibreglass. Inside, the XT2 offers functional luxury. There was a comfortable-looking king bed in its own nook, a kitchenette, a bathroom with walk-in shower supported by a 118-gallon filtered water tank, and a dining area and lounge with a 32-inch TV (with Starlink connectivity) and a table that converted to a second sleeping area. For a week away, it was more than fine, and the buyer can make it as luxurious as they want.

The dining area converts to a second bedroom.
Krug

The kitchen’s fresh water uses the General Ecology Seagull IV-X2 system to banish chemicals, bacteria, and viruses. It may be cold where you’re going, so the quiet Truma Combi diesel-powered air heating system is on board, providing cabin heat and hot water. A hydronic system for underfloor heating is also available for colder climates, with automatic frost protection and radiators in the bathroom and dining area radiators. And for hotter weather, there’s the highly energy-efficient Nomadic Cooling air-conditioning system.

If cooking al fresco is desired, a portable outdoor kitchen can be built into the underfloor storage boxes.

For weekend getaways, any number of less-expensive camper solutions are available. The XT2 is aimed at rugged adventurers, who want to be virtually self-sufficient for excursions off the beaten path. It’s not the only vehicle in this expedition category. There’s also the evocatively named Storyteller GXV Epic, priced at a similar US$696,377. This is a big, tough all-wheel drive truck with up to 1,800 miles of range, 18 kilowatt-hours of available power, a built-in washer and dryer, and more.

Or how about the Ford F-250-based US$350,000 27 North Ascender RexRover truck, which sleeps four? Need more room? The cabover Loki Steyr 1491 accommodates six.

On Bastille Day, the scent of toasted bread, melting cheese, crêpes and velouté filled a heritage warehouse in Sydney’s Darlinghurst.

Inside Prim Haus, rooms had been transformed into an elegant interpretation of a contemporary French home. Cookware hung alongside market produce, appliances were placed within carefully composed domestic settings and live kitchens turned out French comfort food throughout the afternoon.

The occasion was La Maison de Tefal, an immersive celebration marking 70 years since a French engineer introduced an invention that would fundamentally change home cooking.

Tefal’s story began in 1956 with the commercial launch of what the company describes as the world’s first non-stick frying pan. Seven decades later, the business operates across cookware, kitchen appliances, garment care and floor care in more than 120 countries.

The scale of the modern brand is considerable, but its origins were remarkably domestic.

The invention that started in a French kitchen

In the early 1950s, French engineer Marc Grégoire began experimenting with polytetrafluoroethylene, better known as PTFE, after discovering its unusually effective non-stick properties.

The material was already known within industrial applications. Grégoire’s important contribution was developing a way to bond it securely to an aluminium disc.

According to the company’s history, a conversation with his wife inspired him to apply the process to cookware. The resulting pan allowed meat and eggs to be cooked using less fat, while making the surface considerably easier to clean.

Grégoire patented his non-stick frying-pan concept in 1954 and began selling the finished product in 1956. The new company’s name combined the French words for the two defining materials: Téflon and aluminium.

The attraction was immediate. This was innovation expressed through a simple, recognisable household problem. Food stuck to pans; the new Tefal pan was designed so it would not.

The idea quickly travelled beyond France. Tefal entered the United States in 1961, the same year the company established the production site at Rumilly, near the French Alps. Rumilly would become the centre of Tefal’s cookware expertise and develop an identity as the “frying pan capital of the world”.

The company says more than 35 million cookware items were manufactured at the Rumilly site in 2022. A local museum holds the 500 millionth pan produced by the factory, which came off the line in March 1994.

A Parisian home in the heart of Sydney

La Maison de Tefal translated that industrial history into a more intimate experience.

Held on 14 July, the anniversary used Bastille Day as both a cultural reference and a reminder that Tefal’s identity remains closely connected to French design and engineering.

Prim Haus was arranged as a sequence of domestic environments rather than a conventional product showroom. Guests moved through spaces devoted to cookware, kitchen appliances, garment care and floor care, with each collection presented within the rhythm of a modern home.

A French-market-inspired cooking area formed the social centre of the event. Live stations served croque-monsieur, crêpes and butternut velouté, demonstrating the products through food rather than static displays.

That distinction matters. Tefal’s most successful products have generally been those whose benefit can be understood almost immediately: a pan that releases food, a removable handle that saves cupboard space, an indicator showing when cookware has reached the correct temperature, or an appliance that automates part of a familiar cooking process.

Interactive demonstrations allowed guests to handle the products and see those functions in context. Heritage installations traced the brand’s development, while previews of newer releases connected its first frying pan with the much broader contemporary range.

The anniversary concluded with a champagne toast — an appropriately French punctuation mark for a company whose products have found their way into kitchens around the world.

Seventy years of practical invention

The non-stick frying pan established the operating principle Tefal continues to follow: find an everyday source of friction and develop a practical way to reduce it.

In 1996, the company introduced Ingenio, a modular cookware system built around removable handles. Pans could be stacked more efficiently and moved from cooktop to oven, table and refrigerator without the fixed handle of conventional cookware.

The concept anticipated the pressures that would reshape urban kitchens. As apartments became more compact and storage more valuable, cookware needed to occupy less room and serve more than one function.

Around the beginning of the following decade, Tefal introduced its heat-indicator technology, now known as Thermo-Signal. The circular marker changes appearance when the pan reaches its recommended cooking temperature, turning a technical question into a visual prompt.

In 2006, Tefal expanded the possibilities of countertop cooking with ActiFry. The appliance circulated hot air around food and used little or no added oil, helping establish a product category that would eventually become one of the most competitive areas of the global appliance market.

Innovation also moved beyond cooking. The Freemove cordless steam iron arrived in 2012, removing the cord from the active ironing movement while retaining a powered base.

The company’s current portfolio now extends across multicookers, grills, air fryers, blenders, ice-cream makers, garment steamers, irons and floor-care products. Although the categories are diverse, the common proposition remains convenience grounded in engineering.

The next generation of non-stick cookware

For its 70th year, Tefal has returned to the product that created the brand.

The new Excellence+ cookware range introduces what the company calls FusionCore technology. Tefal describes it as its most durable non-stick coating to date, designed to withstand intensive use and scratching.

As with any durability claim, consumers should follow the manufacturer’s care instructions and consider the applicable warranty rather than interpreting promotional language as a guarantee against every form of damage. But the focus on longer-lasting coatings reflects an important change in buyer expectations.

Convenience is no longer enough on its own. Modern households are increasingly concerned with how long products remain useful, whether they can be repaired and what happens when they reach the end of their working life.

Tefal has responded in several ways. Its Renew cookware uses recycled aluminium and a ceramic non-stick coating, while Groupe SEB has expanded cookware recycling initiatives in international markets. For many small domestic appliances, the group also promotes a 15-year repairability commitment based on parts availability and access to authorised repairers.

The details and warranty periods vary by product and country, so Australian buyers should check the conditions attached to an individual appliance. Nevertheless, repairability represents a meaningful shift from the assumption that a failed countertop appliance should simply be discarded.

From French manufacturer to global household group

Tefal joined Groupe SEB in 1968, giving the company greater international distribution and the resources to expand beyond cookware.

Founded in 1857 and headquartered in France, Groupe SEB has grown into a global small-appliance and cookware business with more than 30 brands. Its portfolio includes All-Clad, Krups, Moulinex, Rowenta, Lagostina and WMF, with operations extending across more than 150 countries.

Within that group, Tefal remains one of the flagship names — and one of the clearest examples of how a single invention can become the foundation for an international consumer brand.

Its longevity has not come from making everyday objects more complicated. The strongest Tefal products do the opposite. They take a small uncertainty, inconvenience or frustration and design it out of the task.

That was the value of Marc Grégoire’s original frying pan. It did not ask people to change what they cooked. It made the existing process easier, more predictable and less difficult to clean afterwards.

Seventy years later, that deceptively modest principle continues to guide the company.

La Maison de Tefal celebrated the products, the French heritage and the anniversary itself. Yet the larger story was visible at every cooking station and demonstration: innovation becomes lasting only when people can use it without having to think about the technology underneath.

For Tefal, the next 70 years will be shaped by new materials, smarter appliances, changing homes and greater expectations around durability. Its challenge will be to keep evolving without losing sight of the insight that started everything — that the most valuable household inventions often solve the most ordinary problems.

Tefal at a glance

Founded: France, 1956
Founder: Engineer Marc Grégoire
Original innovation: Commercialisation of the first non-stick frying pan
Manufacturing heritage: Rumilly, France
Notable innovations: Ingenio, Thermo-Signal, ActiFry and Freemove
Latest cookware development: Excellence+ with FusionCore technology
Parent company: Groupe SEB
International presence: More than 120 countries
Australian website: Tefal Australia