REVEALED: WHAT DEFINES LUXURY & QUALITY OF LIFE AROUND THE WORLD
A luxury lifestyle might cost more than it used to, but how does it compare with cities around the world?
4 min
A life of luxury in Australia costs more than it used to in Australia. Inflationary pressures have pushed everything from the price of real estate, extravagant dining experiences and lavish weekends away up higher than they’ve ever been before.
The price tag for luxury homes across Australia now starts at $2.52 million, up an eye watering 72 per cent from a decade ago.
But what counts as luxury varies significantly depending on location. Sydney remains Australia’s most expensive market, where luxury begins at $4 million. The Gold Coast has now taken second place at $2.6 million, pushing ahead of Melbourne’s $2.49 million entry point.
That’s according to Luxury Report, produced by real estate firm Ray White, analysed what defines luxury today.
Global comparison
Housing affordability continues to hover at crisis levels in Australia, but how does a luxury lifestyle in Australia compare with the rest of the world?
A look at real estate markets abroad quickly reveals that where you choose to live can have a huge impact on what it costs to put a roof over your head.
For example, in Monaco, a small apartment can set you back more than $38,800 per square metre. Here, more than 40 per cent of the nation’s residents are millionaires: the highest proportion of any city in the world.
According to the ninth edition of a report that offers a snapshot of how global cities compare on cost of living, quality of life and income and affordability, Sydney and Melbourne isn’t anywhere near as expensive as other cities around the world.
Which puts it perspective for the wealthy trying to grapple with whether or not they can afford to keep the holiday house, or whether to list it for sale.
The Mapping the World’s Prices 2025 report ranked the cheapest and most expensive cities around the world, with the Deutsche Bank Research Institute assessing global cost and quality of life indicators.
The report tracks what it costs to enjoy a luxurious lifestyle. This includes the prices of everything from groceries, wine, buying a city apartment, salaries and general measures of the quality of life. Other factors measured include the cost of a summer dress, a carton of cigarettes, internet data and what it costs to dine out in some of the best restaurants.
Produced by the Deutsche Bank Research Institute, the report points out that inflation making a roaring comeback over the last five years, currency swings are influencing purchasing power and the world’s cost of living leaderboard is therefore shifting quickly.
Researchers focused on the 69 cities that matter most to global financial markets, and therefore your investment portfolio.
Here’s a breakdown of the most expensive places to live around the world:
Quality of life
If you’re seeking a good quality life, the top five cities for a quality lifestyle listed in the report are Luxembourg, Copenhagen, Amsterdam, Vienna and Helsinki.
Meanwhile, Zurich and Geneva have slipped out of the top five because cost of living pressures have continued to skyrocket, making these cities now the most expensive in the world to live in.
Buying an apartment
Prices for an apartment have fallen by 20 per cent in Hong Kong over the last five years, but still top the list, followed by Zurich, Singapore, Seoul and Geneve.
London and New York are just outside the top five, while Beijing comes in at ninth place, highlighting the elevated property prices in China. If you’re looking to buy an apartment, unit or townhouse in Australia, the median price in July 2025 was $686,399.
Utility bills
Electricity bills cost around $350 to $420 per quarter in most states of Australia, which is much cheaper than what Germans are forking out. Munich, Frankfurt and Berlin have the highest energy bills in the world, while Warsaw, Vienna and Prague also make the top 10, highlighting that Eastern European cities are counting the costs of the lack of cheap Russian gas.
iPhone
If you want to pick up a smartphone to keep in touch with loved ones while travelling, you’re going to pay a lot more for one in Turkey, Brazil, Egypt, India and Sweden. Seoul is the cheapest as competition with Samsung makes it even cheaper than in US cities.
Groceries
Geneva, San Francisco, Zurich, New York and Boston are the top five costly places to stock up on groceries. Even by Swiss standards, groceries in Geneva are generally expensive, while groceries in Sydney are 39.41 per cent lower than in Geneva.
Wine
Picking up a bottle of wine will set you back if you’re in Singapore, where you’ll pay more than anywhere else in the 69 countries surveyed. Jakarta, Seoul, New York and Oslo are also expensive. It’s much cheaper to purchase wine in some other lovely cities, including Rome, Johannesburg, Cape Town, Budapest and Lisbon.
Cigarettes
Incredible, Australia tops the list anywhere in the world for the price of cigarettes. Government taxes and duties applied to cigarettes aim to dissuade consumption mean that Melbourne and Sydney have been ranked as the most expensive place for cigarettes, along with New Zealand.
Restaurants
Eating out in a swanky restaurant in Australia can set you back up to $300 per person. That might sound expensive if you’re trying to feed a family of four, it’s going to be more in Zurich, Geneva, New York, San Francisco and Boston.
Buying a car
Singapore and Copenhagen actively discourage the purchase of cars and are the most expensive cities to purchase a set of wheels. In fact, the cheapest possible car will set you back around $150,000 in Singapore Dollars. That’s for a basic car like a Honda Jazz, which is the same price as a Porche in any other part of the world.
The reason cars are so expensive in Singapore is the huge population in a limited space meaning the government prioritises a clean environment and less traffic. The next most expensive places to purchase a car are Tel Aviv, Istanbul and Abu Dhabi.
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Selloff in bitcoin and other digital tokens hits crypto-treasury companies.
3 min
The hottest crypto trade has turned cold. Some investors are saying “told you so,” while others are doubling down.
It was the move to make for much of the year: Sell shares or borrow money, then plough the cash into bitcoin, ether and other cryptocurrencies. Investors bid up shares of these “crypto-treasury” companies, seeing them as a way to turbocharge wagers on the volatile crypto market.
Michael Saylor pioneered the move in 2020 when he transformed a tiny software company, then called MicroStrategy , into a bitcoin whale now known as Strategy. But with bitcoin and ether prices now tumbling, so are shares in Strategy and its copycats. Strategy was worth around $128 billion at its peak in July; it is now worth about $70 billion.
The selloff is hitting big-name investors, including Peter Thiel, the famed venture capitalist who has backed multiple crypto-treasury companies, as well as individuals who followed evangelists into these stocks.
Saylor, for his part, has remained characteristically bullish, taking to social media to declare that bitcoin is on sale. Sceptics have been anticipating the pullback, given that crypto treasuries often trade at a premium to the underlying value of the tokens they hold.
“The whole concept makes no sense to me. You are just paying $2 for a one-dollar bill,” said Brent Donnelly, president of Spectra Markets. “Eventually those premiums will compress.”
When they first appeared, crypto-treasury companies also gave institutional investors who previously couldn’t easily access crypto a way to invest. Crypto exchange-traded funds that became available over the past two years now offer the same solution.
BitMine Immersion Technologies , a big ether-treasury company backed by Thiel and run by veteran Wall Street strategist Tom Lee , is down more than 30% over the past month.
ETHZilla , which transformed itself from a biotech company to an ether treasury and counts Thiel as an investor, is down 23% in a month.
Crypto prices rallied for much of the year, driven by the crypto-friendly Trump administration. The frenzy around crypto treasuries further boosted token prices. But the bullish run abruptly ended on Oct. 10, when President Trump’s surprise tariff announcement against China triggered a selloff.
A record-long government shutdown and uncertainty surrounding Federal Reserve monetary policy also have weighed on prices.
Bitcoin prices have fallen 15% in the past month. Strategy is off 26% over that same period, while Matthew Tuttle’s related ETF—MSTU—which aims for a return that is twice that of Strategy, has fallen 50%.
“Digital asset treasury companies are basically leveraged crypto assets, so when crypto falls, they will fall more,” Tuttle said. “Bitcoin has shown that it’s not going anywhere and that you get rewarded for buying the dips.”
At least one big-name investor is adjusting his portfolio after the tumble of these shares. Jim Chanos , who closed his hedge funds in 2023 but still trades his own money and advises clients, had been shorting Strategy and buying bitcoin, arguing that it made little sense for investors to pay up for Saylor’s company when they can buy bitcoin on their own. On Friday, he told clients it was time to unwind that trade.
Crypto-treasury stocks remain overpriced, he said in an interview on Sunday, partly because their shares retain a higher value than the crypto these companies hold, but the levels are no longer exorbitant. “The thesis has largely played out,” he wrote to clients.
Many of the companies that raised cash to buy cryptocurrencies are unlikely to face short-term crises as long as their crypto holdings retain value. Some have raised so much money that they are still sitting on a lot of cash they can use to buy crypto at lower prices or even acquire rivals.
But companies facing losses will find it challenging to sell new shares to buy more cryptocurrencies, analysts say, potentially putting pressure on crypto prices while raising questions about the business models of these companies.
“A lot of them are stuck,” said Matt Cole, the chief executive officer of Strive, a bitcoin-treasury company. Strive raised money earlier this year to buy bitcoin at an average price more than 10% above its current level.
Strive’s shares have tumbled 28% in the past month. He said Strive is well-positioned to “ride out the volatility” because it recently raised money with preferred shares instead of debt.
Cole Grinde, a 29-year-old investor in Seattle, purchased about $100,000 worth of BitMine at about $45 a share when it started stockpiling ether earlier this year. He has lost about $10,000 on the investment so far.
Nonetheless, Grinde, a beverage-industry salesman, says he’s increasing his stake. He sells BitMine options to help offset losses. He attributes his conviction in the company to the growing popularity of the Ethereum blockchain—the network that issues the ether token—and Lee’s influence.
“I think his network and his pizzazz have helped the stock skyrocket since he took over,” he said of Lee, who spent 15 years at JPMorgan Chase, is a managing partner at Fundstrat Global Advisors and a frequent business-television commentator.
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