ROLLS-ROYCE TURNS CULLINAN INTO MOVING ART
Rolls-Royce has partnered with contemporary artist Cyril Kongo on five hand-painted Black Badge Cullinan commissions blending street art, luxury craftsmanship and collector culture.
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Luxury carmakers have long flirted with fashion and art, but Rolls-Royce’s latest collaboration pushes further into collector territory.
The British marque has unveiled five bespoke Black Badge Cullinan commissions created in collaboration with internationally recognised contemporary artist Cyril Kongo, whose graffiti-inspired works have appeared on everything from haute horology pieces to private aircraft.
The project, curated through Rolls-Royce Private Offices in New York, Seoul and Goodwood, transforms the luxury SUV into what the company describes as a “one-of-one collector’s piece”.
A hand-painted ‘Kongoverse’
Each vehicle features individually hand-painted interiors inspired by Kongo’s self-described “Kongoverse”, a visual world shaped by imagined planets, mathematical formulas, symbols and quantum physics references.
The artworks extend across the Starlight Headliner, fascia, centre console, picnic tables and rear waterfall section, with more than 70 paint colours used throughout the process.
One of the project’s standout details is the hand-painted Starlight Headliner, where Kongo worked alongside Rolls-Royce engineers to place all 1,344 illuminated stars individually.
The vehicles also introduce several firsts for the brand, including a gradient coachline with colour transitions and different coloured brake callipers behind each wheel.
Collector culture meets contemporary art
Born in Toulouse in 1969, Kongo first emerged from the Paris graffiti scene before becoming a sought-after name among luxury collectors and global brands.
Rolls-Royce said the collaboration reflects growing interest among high-net-worth collectors in contemporary and street art-inspired commissions.
The launch also forms part of the 10-year anniversary celebrations for the Black Badge family, Rolls-Royce’s darker and more performance-focused sub-brand introduced in 2016.
For Central Element, the start of work at Pearl represents another step in the company’s growing eastern suburbs pipeline.
All three vehicles will form part of a broader charitable initiative benefiting Big Brothers Big Sisters of America, the American Red Cross and Starlight Children’s Foundation
All three vehicles will form part of a broader charitable initiative benefiting Big Brothers Big Sisters of America, the American Red Cross and Starlight Children’s Foundation
2 minLuxury-car collaborations can feel little more than a logo exercise. Porsche’s latest project takes a more committed route, translating three of Pixar’s most recognisable characters into individual, road-going 911s.
Created through Porsche’s Sonderwunsch customisation program for the premiere of Toy Story 5, the trio draws on Woody, Buzz Lightyear and Jessie. Each is a genuine one-off rather than a limited colour package, with its character expressed through paint, materials and bespoke detailing.
The exercise is deliberately playful, but it also demonstrates the depth of Porsche’s factory personalisation capabilities. Sonderwunsch—German for “special wishes”—allows clients and the marque to create highly individual vehicles using the resources and standards of the manufacturer itself.
Woody’s car is expected to lean into the character’s western palette; Buzz offers the obvious opportunity for white, green and purple; and Jessie brings a bolder cowgirl identity. The success of the designs rests on suggestion rather than costume: the cars still need to look like coherent Porsches when separated from the film premiere.
All three vehicles will form part of a broader charitable initiative benefiting Big Brothers Big Sisters of America, the American Red Cross and Starlight Children’s Foundation. Porsche has said the cars will be sold, although the precise auction mechanism, timing and beneficiary allocation should be confirmed before publication.
For collectors, provenance is unusually strong. Each car combines one-of-one factory status, the cultural reach of Disney and Pixar, and an association with a major film release. That may give the trio appeal extending beyond conventional Porsche circles.
The project is also a reminder that the highest end of automotive customisation is increasingly about narrative. Performance specifications remain important, but for collectors who already have access to rare machinery, the story of why a car exists can be the feature that cannot be duplicated.
Fact box
– Cars: Three one-off Porsche 911s
– Inspiration: Woody, Buzz Lightyear and Jessie from Toy Story 5
– Creator: Porsche Sonderwunsch
– Purpose: Charitable sale initiative
– Beneficiaries: Big Brothers Big Sisters of America, American Red Cross and Starlight Children’s Foundation
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