RARE TASMANIAN COASTAL ESTATE ON THE MARKET FOR MORE THAN $20 MILLION

A landmark coastal property on Tasmania’s East Coast has hit the market, with expectations of more than $20 million for the fully integrated vineyard, distillery and hospitality estate.

White Sands Estate, set across 250 hectares at Four Mile Creek, is being offered by owner-operator John White through Tom Ryan of Knight Frank and Josh Hart of McGrath.

It represents one of the largest privately owned coastal holdings on the East Coast, a region increasingly favoured by both domestic and international investors seeking long-term tourism and lifestyle assets.

The property’s credentials are formidable. It encompasses an operating brewery, distillery and vineyard with a cellar door and tasting room housed within a 3,254-square-metre two-level complex.

Accommodation includes 19 self-contained villas and larger group lodges, alongside multiple event spaces catering to weddings, conferences and corporate retreats. The estate also features manicured lawns, gardens and beachfront event locations with direct private access to Four Mile Creek beach.

Located along the Tasman Highway between St Helens and Bicheno, White Sands occupies a prime position on the East Coast tourism trail, within easy reach of Freycinet National Park, Douglas Apsley and Maria Island. It’s about 90 minutes’ drive from Launceston, making it an accessible yet secluded escape that draws consistent visitor traffic year-round.

Knight Frank’s Tom Ryan said the property’s combination of operational success, large-scale infrastructure and future potential made it an exceptional offering. “An opportunity of this scale simply doesn’t come to the market,” he said.

“We expect strong interest from both domestic and international investors, particularly given the global profile White Sands Estate has developed.”

While already operating as a successful hospitality and tourism venture, the property also offers significant potential for expansion.

“The large-scale site offers multiple future development pathways,” Ryan added. “That includes eco-tourism, resort or residential projects, as well as expanded events and commercial operations.”

McGrath’s Josh Hart echoed that sentiment, describing the listing as a “once-in-a-generation opportunity to secure a fully operational coastal agritourism and lifestyle asset in a tightly held pocket of the East Coast.”

“It occupies a rare stretch of coastline with direct beach access and sweeping ocean views,” Hart said.

“This region benefits from strong year-round visitation linked to nearby icons such as Freycinet and Wineglass Bay, and there are very few large-scale holdings of this nature remaining.”

The East Coast of Tasmania has long been a magnet for tourism investment, prized for its dramatic coastal scenery, growing food and wine culture, and consistent visitor growth.

With strong domestic demand and increasing international visibility, assets like White Sands Estate are becoming increasingly scarce, and increasingly valuable.

The Expressions of Interest campaign for White Sands Estate closes at 2pm AEDT on Thursday, November 20.