RARE TASMANIAN COASTAL ESTATE ON THE MARKET FOR MORE THAN $20 MILLION

A landmark coastal property on Tasmania’s East Coast has hit the market, with expectations of more than $20 million for the fully integrated vineyard, distillery and hospitality estate.

White Sands Estate, set across 250 hectares at Four Mile Creek, is being offered by owner-operator John White through Tom Ryan of Knight Frank and Josh Hart of McGrath.

It represents one of the largest privately owned coastal holdings on the East Coast, a region increasingly favoured by both domestic and international investors seeking long-term tourism and lifestyle assets.

The property’s credentials are formidable. It encompasses an operating brewery, distillery and vineyard with a cellar door and tasting room housed within a 3,254-square-metre two-level complex.

Accommodation includes 19 self-contained villas and larger group lodges, alongside multiple event spaces catering to weddings, conferences and corporate retreats. The estate also features manicured lawns, gardens and beachfront event locations with direct private access to Four Mile Creek beach.

Located along the Tasman Highway between St Helens and Bicheno, White Sands occupies a prime position on the East Coast tourism trail, within easy reach of Freycinet National Park, Douglas Apsley and Maria Island. It’s about 90 minutes’ drive from Launceston, making it an accessible yet secluded escape that draws consistent visitor traffic year-round.

Knight Frank’s Tom Ryan said the property’s combination of operational success, large-scale infrastructure and future potential made it an exceptional offering. “An opportunity of this scale simply doesn’t come to the market,” he said.

“We expect strong interest from both domestic and international investors, particularly given the global profile White Sands Estate has developed.”

While already operating as a successful hospitality and tourism venture, the property also offers significant potential for expansion.

“The large-scale site offers multiple future development pathways,” Ryan added. “That includes eco-tourism, resort or residential projects, as well as expanded events and commercial operations.”

McGrath’s Josh Hart echoed that sentiment, describing the listing as a “once-in-a-generation opportunity to secure a fully operational coastal agritourism and lifestyle asset in a tightly held pocket of the East Coast.”

“It occupies a rare stretch of coastline with direct beach access and sweeping ocean views,” Hart said.

“This region benefits from strong year-round visitation linked to nearby icons such as Freycinet and Wineglass Bay, and there are very few large-scale holdings of this nature remaining.”

The East Coast of Tasmania has long been a magnet for tourism investment, prized for its dramatic coastal scenery, growing food and wine culture, and consistent visitor growth.

With strong domestic demand and increasing international visibility, assets like White Sands Estate are becoming increasingly scarce, and increasingly valuable.

The Expressions of Interest campaign for White Sands Estate closes at 2pm AEDT on Thursday, November 20.

An ultra-luxury Main Beach penthouse with 360-degree views of the beach, hinterland and city skyline has hit the market with an $18 million price tag, as buyers seeking a rare slice of coastal opulence continue to drive the top-end of the Gold Coast market.

The sprawling 600sqm residence will occupy the upper two floors of the 29-level La Mer tower on Main Beach Parade, and has been released as its construction reaches top-out, ahead of completion later this year.

The lavish penthouse boasts four bedrooms, all with ensuites, including an ocean-facing master retreat with private lounge, a kitchen designed for a private chef, a rooftop pool, huge entertaining zone with outdoor kitchen, a grand staircase, and its own express lift.

Demand for high-end Gold Coast property remains strong, with a Burleigh penthouse sold off-the-plan for $30 million earlier this year, surpassing the $24 million record set in 2023.

“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location – not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” said OTP Group director James Elliott, who is marketing the project.

“We’re anticipating interest from high-net worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”

The $155 million La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.

ODUS Director Byron Sakha said with construction powering ahead and the 29-level structure now complete, it was the ideal time to launch the penthouse to the market.

“We’ve worked with internationally-recognised studio, Sici Design, on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake – every element has been thoughtfully designed to enhance quality of life for those who call it home,” he said.

“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.

“Now that construction of La Mer has topped out, prospective buyers can experience how the building is taking shape and the exceptional location on offer, just 68 steps from the sand.”

Sici Design founder and director Maria Papadopoulos said the penthouse interiors exemplified effortless luxury living.

“The views weren’t something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” she said.

“Luxury isn’t defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”

Refined yet durable materials include premium natural stone Austral Dream Dolomite, with travertine bringing warmth and timelessness, complementing timber flooring, and a coastal colour palette.

The ocean-facing resort-style master retreat occupies half the upper level, with its own private balcony, lounge room, two walk-in wardrobes, and an oversized ensuite with double shower, double vanity, and solid stone freestanding bath overlooking the views.

The kitchen features a 3.6-metre statement island bench and expansive butler’s pantry, complemented by a dedicated wine cellar and integrated bar area.

Designed by architects, Plus Studio, La Mer features 24 full-floor, three-bedroom plus multipurpose room residences, along with the dual-level penthouse. Exclusive resort-style facilities include a pool, spa, fully-equipped gym, sauna, barbeque facilities, private sun lounges, yoga lawn and an outdoor beach shower.

The penthouse is being launched as part of the final release of apartments at La Mer, with prices starting from $4.3 million.

RARE TASMANIAN COASTAL ESTATE ON THE MARKET FOR MORE THAN $20 MILLION

A 250-hectare beachfront vineyard, distillery and resort on Tasmania’s East Coast has been listed for sale, marking one of the most significant lifestyle and tourism opportunities to emerge in the State in years.