Wall Street Wants You to Buy Gold. It’s Still Risky.

J.P. Morgan and Goldman Sachs advise continuing to hold gold. BNP Paribas just raised its forecast for gold prices. For months now, BlackRock has recommended buying gold to diversify portfolios.

So far, the recommendations have been spot on. The most active gold futures contract hit another record high on Thursday, closing at $2,991.30 an ounce, marking its tenth record close in 2025. The popular SPDR Gold Shares exchange-traded fund, which tracks gold bullion, also closed at a record of $275.13.

But the megarally isn’t without risks.

Gold has now closed at record levels 10 times this year, after closing out its best year in over a decade, with 46 records in 2024. Drivers for the rally have been plentiful: Strong buying from central banks, a weaker dollar, realignment of international relationships as President Donald Trump slaps tariffs on goods from the U.S.’s closest allies, and wars abroad have pushed investors to seek safety in gold.

The conventional wisdom says the path of least resistance for gold is higher in part because prices are above their 200- and 100-day moving averages of $2,619.51 and $2,756.11, respectively, based on Wednesday’s close. When a price moves above its moving average, it is a sign that an uptrend is likely to continue.

BNP Paribas forecasts gold prices will rise above $3,100 an ounce in the second quarter of 2025. It assumes the average gold price in 2025 will be $2,990, 8% higher than its prior forecast. A price of $3,100 would represent a gain of 5.2% from its closing price on Wednesday.

“The biggest change to our previous view is the impact of the Trump tariff threats, which is resulting in fears of renewed US inflation on the one hand, and slower US and global growth expectations, on the other, driving increased safe-haven demand for gold,” David Wilson, senior commodities strategist as the bank, said in a research note Wednesday.

Still, when optimism is so widespread, it is smart to also consider the risks, even with investments such as gold that are famous for being safe.

For one, it could be said that the metal is overvalued, given that it has been in a bull market since September 2022. That raises the prospect that gold has already priced in much of its potential over the period, leaving it vulnerable to corrections. Those gains could tempt early investors to sell to lock in profits.

Gold could also struggle in a world where Washington’s efforts to overhaul the federal government prove successful, even if economists have their doubts. Trump and Elon Musk’s Department of Government Efficiency is slashing the federal workforce, which the administration has said will boost productivity, critical for economic growth, as laid-off government workers find more productive jobs in the private sector.

Economic growth and gold are inversely related. When the economy is booming, investors tend to favor riskier assets like stocks over gold, which loses its appeal.

“Such a development would be terrible news for gold whose price may then return to its historical norm, as expressed in oil-equivalent terms,” wrote Charles Gave, founder of Gavekal Research, in a research note on Wednesday. This implies a 50% fall, the note says.

On the other hand, there are plenty of reasons why prices could keep rising. An index of economic uncertainty index is high, while more tariffs would lead to inflation, both benefiting gold. The possibility that the U.S. government might value its gold holdings at market prices, rather than the current $42.2222 an ounce, would help as well.

Treasury Secretary Scott Bessent triggered speculation about revaluation in early February , saying the U.S. wants to monetize its balance sheet. He dismissed the idea in an interview with Bloomberg last month, but market chatter about the topic continues.

Revaluing the U.S.’s gold holdings would show interest in the commodity by the government, potentially adding to the momentum in the price. The statutory price of gold, set by law , hasn’t moved since 1973.

The evidence for gains is strong. Just don’t completely ignore the risks when putting your money to work.

Corrections & Amplifications: The most active gold futures contract closed at $2,991.30 on Thursday. An earlier version of this article incorrectly said it closed at $2,984.30, the price of the front-month contract.

Write to Karishma Vanjani at karishma.vanjani@dowjones.com undefined undefined

The boom in casual footware ushered in by the pandemic has ended, a potential problem for companies such as Adidas that benefited from the shift to less formal clothing, Bank of America says.

The casual footwear business has been on the ropes since mid-2023 as people began returning to office.

Analyst Thierry Cota wrote that while most downcycles have lasted one to two years over the past two decades or so, the current one is different.

It “shows no sign of abating” and there is “no turning point in sight,” he said.

Adidas and Nike alone account for almost 60% of revenue in the casual footwear industry, Cota estimated, so the sector’s slower growth could be especially painful for them as opposed to brands that have a stronger performance-shoe segment. Adidas may just have it worse than Nike.

Cota downgraded Adidas stock to Underperform from Buy on Tuesday and slashed his target for the stock price to €160 (about $187) from €213. He doesn’t have a rating for Nike stock.

Shares of Adidas listed on the German stock exchange fell 4.5% Tuesday to €162.25. Nike stock was down 1.2%.

Adidas didn’t immediately respond to a request for comment.

Cota sees trouble for Adidas both in the short and long term.

Adidas’ lifestyle segment, which includes the Gazelles and Sambas brands, has been one of the company’s fastest-growing business, but there are signs growth is waning.

Lifestyle sales increased at a 10% annual pace in Adidas’ third quarter, down from 13% in the second quarter.

The analyst now predicts Adidas’ organic sales will grow by a 5% annual rate starting in 2027, down from his prior forecast of 7.5%.

The slower revenue growth will likewise weigh on profitability, Cota said, predicting that margins on earnings before interest and taxes will decline back toward the company’s long-term average after several quarters of outperforming. That could result in a cut to earnings per share.

Adidas stock had a rough 2025. Shares shed 33% in the past 12 months, weighed down by investor concerns over how tariffs, slowing demand, and increased competition would affect revenue growth.

Nike stock fell 9% throughout the period, reflecting both the company’s struggles with demand and optimism over a turnaround plan CEO Elliott Hill rolled out in late 2024.

Investors’ confidence has faded following Nike’s December earnings report, which suggested that a sustained recovery is still several quarters away. Just how many remains anyone’s guess.

But if Adidas’ challenges continue, as Cota believes they will, it could open up some space for Nike to claw back any market share it lost to its rival.

Investors should keep in mind, however, that the field has grown increasingly crowded in the past five years. Upstarts such as On Holding and Hoka also present a formidable challenge to the sector’s legacy brands.

Shares of On and Deckers Outdoor , Hoka’s parent company, fell 11% and 48%, respectively, in 2025, but analysts are upbeat about both companies’ fundamentals as the new year begins.

The battle of the sneakers is just getting started.

Wall Street Wants You to Buy Gold. It’s Still Risky.

Wall Street has gold fever. Investors should be careful.

The pandemic-fuelled love affair with casual footwear is fading, with Bank of America warning the downturn shows no sign of easing.