ROLLS-ROYCE UNVEILS YACHT-INSPIRED CULLINAN SERIES FOR BESPOKE CLIENTS
Four one-off Cullinan commissions draw on the design language of yachting, blending marine craftsmanship with Rolls-Royce’s signature bespoke detailing.
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Rolls-Royce has revealed a new series of bespoke Cullinan motor cars inspired by the world of yachting, with four individually commissioned vehicles reflecting the materials, movement and design codes of life at sea.
Presented at Goodwood in the UK, the Cullinan Yachting collection comprises four one-off vehicles themed around the cardinal directions, North, South, East and West, each expressed through distinct exterior finishes and interior detailing.
The commissions lean heavily into maritime influence, a space Rolls-Royce says is closely aligned with its global client base.
Each vehicle features marine-grade teak, hand-painted fascia artwork inspired by the wake of a tender cutting through water, and intricate marquetry compass motifs made from more than 40 individual pieces of wood veneer.
Hand-painted elements have become an increasingly sought-after feature among Rolls-Royce clients, with the brand employing dedicated artisans to develop bespoke interior compositions.
For the Cullinan Yachting series, the painted wake effect required months of experimentation to achieve a natural sense of movement.
Inside, the vehicles are finished in Arctic White and Navy Blue leather, with hand-stitched detailing designed to echo the structure of nautical ropework. A signature Rolls-Royce Starlight
Headliner has also been reimagined, with fibre-optic constellations arranged to reflect Mediterranean wind patterns.
Each car’s exterior colour has been developed to align with its directional theme, ranging from lighter blue tones evoking northern waters to deeper hues referencing warmer southern seas and storm-lit horizons.
Rolls-Royce said the collection reflects a longstanding relationship between the marque and the world of yachting, dating back to its co-founder Charles Rolls, whose family owned a steam yacht and travelled extensively through the Mediterranean.
The release underscores the growing demand for highly personalised vehicles among ultra-high-net-worth buyers, with Rolls-Royce increasingly positioning its cars as part of a broader luxury lifestyle that extends beyond the road.
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Rolls-Royce has partnered with contemporary artist Cyril Kongo on five hand-painted Black Badge Cullinan commissions blending street art, luxury craftsmanship and collector culture.
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Luxury carmakers have long flirted with fashion and art, but Rolls-Royce’s latest collaboration pushes further into collector territory.
The British marque has unveiled five bespoke Black Badge Cullinan commissions created in collaboration with internationally recognised contemporary artist Cyril Kongo, whose graffiti-inspired works have appeared on everything from haute horology pieces to private aircraft.
The project, curated through Rolls-Royce Private Offices in New York, Seoul and Goodwood, transforms the luxury SUV into what the company describes as a “one-of-one collector’s piece”.
A hand-painted ‘Kongoverse’
Each vehicle features individually hand-painted interiors inspired by Kongo’s self-described “Kongoverse”, a visual world shaped by imagined planets, mathematical formulas, symbols and quantum physics references.
The artworks extend across the Starlight Headliner, fascia, centre console, picnic tables and rear waterfall section, with more than 70 paint colours used throughout the process.
One of the project’s standout details is the hand-painted Starlight Headliner, where Kongo worked alongside Rolls-Royce engineers to place all 1,344 illuminated stars individually.
The vehicles also introduce several firsts for the brand, including a gradient coachline with colour transitions and different coloured brake callipers behind each wheel.
Collector culture meets contemporary art
Born in Toulouse in 1969, Kongo first emerged from the Paris graffiti scene before becoming a sought-after name among luxury collectors and global brands.
Rolls-Royce said the collaboration reflects growing interest among high-net-worth collectors in contemporary and street art-inspired commissions.
The launch also forms part of the 10-year anniversary celebrations for the Black Badge family, Rolls-Royce’s darker and more performance-focused sub-brand introduced in 2016.
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