More than a transaction: Atlas takes a broader view of property
Atlas Real Estate is reimagining how people connect with property, combining listings, market insights, local stories and lifestyle content in one destination for those buying, selling or simply exploring the market.
4 min
Property has always been about more than buying and selling. A home can represent a fresh start, a long-term investment, an architectural idea or a connection to a particular neighbourhood. Even when people are not planning a move, many still enjoy following the market, researching local areas and discovering the stories behind remarkable homes.
Atlas Real Estate is responding to that wider interest by creating more ways for people to engage with property. Bringing listings, market information, local perspectives and lifestyle stories together, Atlas offers a destination for anyone curious about homes and the communities surrounding them.
It reflects the reality that people approach real estate with different needs and motivations. One visitor might be actively searching for a new home, while another may want to understand recent results in their suburb. Others might be keeping an eye on changing market conditions, exploring an unfamiliar area or simply appreciating thoughtful architecture and premium residential design.
At atlas.com.au, those interests meet in one place. Visitors can browse properties for sale and recent results, while also exploring market insights, featured homes, local stories and introductions to the people behind Atlas. The result is an experience designed to remain relevant before, during and after a traditional property transaction.
“We’re reimagining real estate around how people actually engage with property today — bringing together market insight, exceptional homes, local perspective and lifestyle in a way that feels more relevant and useful,” says Michael Coombs, Director of Atlas Real Estate.
That approach recognises that an interest in property rarely begins on the day someone decides to buy or sell. A future buyer may spend months learning about suburbs, monitoring prices and refining their sense of what they want. A homeowner might follow nearby sales to understand the changing value and character of their area. An investor may be looking for broader market context, while a design enthusiast may be drawn to an exceptional renovation or a distinctive piece of architecture.
By accommodating those different forms of curiosity, Atlas aims to make engaging with real estate feel less transactional and more connected to everyday life. Property is shaped by its surroundings: the streets, businesses, landscapes and people that give a place its identity. Understanding a home therefore means looking beyond its floor plan or sales history to consider the lifestyle and community that come with it.
This broader perspective also gives local stories a meaningful role. Suburbs are constantly evolving, influenced by new businesses, changing demographics, design trends and the people who choose to make them home. Content that explores these forces can help readers build a richer understanding of an area, whether they are preparing to move there or simply want to stay informed about their own neighbourhood.
The same is true of market information. Sales results and property data are most useful when they are accessible and supported by context. Bringing recent results together with insights and local knowledge can help people follow the market on their own terms, without suggesting that every visit must lead immediately to a transaction.
For Atlas, this thinking forms part of “Real Estate, Reimagined”, its broader brand campaign focused on using brand, creativity and technology to deliver a more relevant, useful and human real estate experience. Rather than treating technology as an end in itself, the emphasis is on how it can make property easier and more engaging to explore.
That human focus matters because real estate decisions are often closely tied to significant moments in people’s lives. A move may be connected to a growing family, a new job, a change in lifestyle or a long-held ambition. Even outside those milestones, homes and neighbourhoods remain a source of interest because they reflect how people live and how communities develop.
Atlas’s approach makes room for both the practical and aspirational sides of that interest. Readers can seek out information with a clear goal in mind or browse simply because a property, place or story captures their attention. In either case, they can move easily between homes, results, market perspectives and local inspiration.
The ambition is not to redefine why people care about property, but to reflect the many reasons they already do. By combining useful information with engaging editorial content, Atlas is creating a place for buyers, sellers, homeowners, investors and the property-curious alike.
Whatever brings you to property, discover more at atlas.com.au
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An ultra-luxury Main Beach penthouse with 360-degree views of the beach, hinterland and city skyline has hit the market with an $18 million price tag, as buyers seeking a rare slice of coastal opulence continue to drive the top-end of the Gold Coast market.
The sprawling 600sqm residence will occupy the upper two floors of the 29-level La Mer tower on Main Beach Parade, and has been released as its construction reaches top-out, ahead of completion later this year.
The lavish penthouse boasts four bedrooms, all with ensuites, including an ocean-facing master retreat with private lounge, a kitchen designed for a private chef, a rooftop pool, huge entertaining zone with outdoor kitchen, a grand staircase, and its own express lift.
Demand for high-end Gold Coast property remains strong, with a Burleigh penthouse sold off-the-plan for $30 million earlier this year, surpassing the $24 million record set in 2023.
“The La Mer penthouse represents exceptional value, considering its quality design, size, privacy and location – not to mention the 360-degree views capturing the beach and Gold Coast Broadwater,” said OTP Group director James Elliott, who is marketing the project.
“We’re anticipating interest from high-net worth individuals and couples seeking a residence or holiday home in the sought-after village enclave of Main Beach, taking advantage of the unprecedented growth underway in the area and neighbouring The Spit.”
The $155 million La Mer is being developed by developer-builder ODUS and Nazero, in partnership with funder Metrics Credit Partners.
ODUS Director Byron Sakha said with construction powering ahead and the 29-level structure now complete, it was the ideal time to launch the penthouse to the market.
“We’ve worked with internationally-recognised studio, Sici Design, on the penthouse interiors, with a focus on ensuring it isn’t luxury for luxury’s sake – every element has been thoughtfully designed to enhance quality of life for those who call it home,” he said.
“The views are the hero of virtually every space, but we’ve given equal attention to the fittings and finishes, so every detail exudes elegance and refinement.
“Now that construction of La Mer has topped out, prospective buyers can experience how the building is taking shape and the exceptional location on offer, just 68 steps from the sand.”
Sici Design founder and director Maria Papadopoulos said the penthouse interiors exemplified effortless luxury living.
“The views weren’t something we designed around, they became part of the design itself, with the true luxury of La Mer in its feeling of peace, calm and wellbeing,” she said.
“Luxury isn’t defined by how something looks, but how it makes you feel, and we believe a luxurious home should be beautiful to live in, not stressful to maintain.”
Refined yet durable materials include premium natural stone Austral Dream Dolomite, with travertine bringing warmth and timelessness, complementing timber flooring, and a coastal colour palette.
The ocean-facing resort-style master retreat occupies half the upper level, with its own private balcony, lounge room, two walk-in wardrobes, and an oversized ensuite with double shower, double vanity, and solid stone freestanding bath overlooking the views.
The kitchen features a 3.6-metre statement island bench and expansive butler’s pantry, complemented by a dedicated wine cellar and integrated bar area.
Designed by architects, Plus Studio, La Mer features 24 full-floor, three-bedroom plus multipurpose room residences, along with the dual-level penthouse. Exclusive resort-style facilities include a pool, spa, fully-equipped gym, sauna, barbeque facilities, private sun lounges, yoga lawn and an outdoor beach shower.
The penthouse is being launched as part of the final release of apartments at La Mer, with prices starting from $4.3 million.
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