The Pay Raise People Say They Need to Be Happy
We frequently overestimate just how much happiness money buys
3 min
People are often convinced their lives would improve if only they could climb a few rungs on the income ladder.
They are right, to an extent. Many studies have found a link between income and happiness, both in terms of day-to-day mood and longer-term life satisfaction. Having more money would help many people afford necessities, and on average, richer people report being happier.
Exactly how much more money do we think we need to be happy? A new survey from the financial-services company Empower put the question to about 2,000 people.
In the survey, most people said it would take a pretty significant pay bump to deliver contentment. The respondents, who had a median salary of $65,000 a year, said a median of $95,000 would make them happy and less stressed. The highest earners, with a median income of $250,000, gave a median response of $350,000.
Employers are planning on an average pay increase of 3.9% in 2024 for nonunion employees, according to a survey from the consulting firm Mercer. In the Empower survey, Americans said that to be happy, they would need almost a 50% raise.
Just how much happier a 3.9% or 50% raise would make any given person is hard to determine, researchers said.
One study, published in the journal Proceedings of the National Academy of Sciences last year, found that people who randomly received $10,000 tended to get a happiness boost that lasted at least six months. (The $2 million given out in the study was provided by a wealthy couple, who the researchers estimated generated 225 times more happiness than if they had kept the money themselves.)
Another, from the Review of Economic Studies in 2020, looked at lottery winners in Sweden whose prizes were mostly between $100,000 and $500,000. They reported higher levels of satisfaction with their lives more than a decade after their windfall, compared with lottery players who won no prize or a small one.
The magnitude of a raise’s effect, though, might not be life-changing.
“The impact of money on happiness isn’t as large as people typically assume,” said Elizabeth Dunn, a psychology professor at the University of British Columbia and a co-author of a book on money and happiness. “Happiness is determined by so many different factors that changing any one thing, it’s hard to have a huge impact.”
Happiness for sale
About seven in 10 respondents in the Empower survey said they strongly or somewhat agreed with the statement: “Having more money would solve most of my problems.” Similar proportions of people in each income bracket felt that way, including those with salaries of $200,000 or more.
Dunn said that many people might be happier if they focus on the best ways to use the money they have, rather than on getting more of it.
“That’s something that we know makes a difference and that people have control over in the immediate term,” she said.
Dunn said many people over emphasise money, relative to other variables, as a path to contentment. Her research indicates that those who give priority to time over money tend to be happier in life.
A little bit more
And as soon as someone does reach a new pay tier, they often start focusing on the next one as their target recalibrates.
“They might imagine that once they get the higher salary, then that’ll be enough,” said Matt Killingsworth, a senior fellow at the University of Pennsylvania’s Wharton School who studies the causes of happiness. “In reality, once they get there, they’ll probably want a little bit more.”
Even very wealthy people think like this. A 2018 study asked millionaires to rate their happiness on a scale from one to 10 and, if they didn’t say 10, predict how much money they would need to move one point higher. Slightly over half of those with a net worth of $10 million or more said their wealth would need to increase by at least 50%.
“It’s part of what makes humans amazing,” said Killingsworth of the impulse to continue advancing. “But it also means we rarely look at an aspect of our life and say, ‘That’s absolutely perfect.’”
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Luxury watch anniversaries often produce overtly nostalgic designs. Rolex has taken a more restrained route for the centenary of the Oyster, translating references to its 1926 breakthrough into a contemporary Oyster Perpetual 41 rather than reproducing a historic model.
The original Rolex Oyster is central to the company’s mythology. Introduced in 1926, it was presented as the first waterproof wristwatch, using a hermetically sealed case to protect the movement from water and dust. The architecture would go on to underpin the professional and everyday watches that built Rolex’s global reputation.
One hundred years later, the new Oyster Perpetual 41 carries details intended to echo that origin. Rolex describes the model as a centenary tribute and positions it within the direct line of descendants from the first Oyster. The appeal is not a conspicuous anniversary inscription, but the idea that an apparently simple three-hand watch embodies a century of incremental refinement.
Hans Waldorf, the founder of Rolex and Tudor. Image credit: Rolex
At 41 millimetres, it has the scale expected of the modern Oyster Perpetual line. The case, bracelet and automatic movement follow Rolex’s familiar formula: robust construction, legibility and an absence of unnecessary complication. That simplicity is precisely what gives the model breadth. It can serve as a first serious watch, an understated daily piece or a historically meaningful addition to a larger collection.
The launch also arrives as Rolex strengthens its Superlative Chronometer certification. The company says its 2026 standard expands the testing framework with additional criteria addressing magnetism, reliability and sustainability. Buyers should treat those claims as manufacturer specifications until independent long-term testing becomes available, but the change shows where major watchmakers see the next contest for credibility: not only accuracy, but resilience over years of ownership.
For collectors, the centenary context will be the headline. For everyone else, the attraction is more elemental. The Oyster Perpetual has no rotating bezel, chronograph registers or calendar window demanding attention. It is Rolex reduced to its essentials — waterproof case, automatic movement, clear dial and a design intended to outlast fashion.
That makes the 100th-anniversary model a fitting tribute. The original Oyster was important because it made a wristwatch more usable in daily life. A century later, Rolex is celebrating it with a watch designed around the same promise.
About Rolex
Hans Wilsdorf was a German-born watchmaker and entrepreneur, best known for founding Rolex and Tudor. Pioneering innovations like the waterproof Oyster case (1926) and self-winding Perpetual rotor (1931), he transformed wristwatches into precise, durable luxury items.
A master marketer, he introduced brand ambassadors and global expansion strategies. In 1945, he created the Hans Wilsdorf Foundation, ensuring Rolex’s profits support philanthropic causes beyond his death in 1960.
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