The Longevity Coach to the Stars: Chief Brabon on Ageing Well

Chief Brabon, Australia’s original transformation coach and co-founder of The Sweat & Social Club, has spent more than two decades reshaping how people approach fitness and ageing.

Known for training everyone from elite athletes to busy executives, he champions a longevity-first approach, focussing on strength, mobility and stability to help clients not just live longer, but live better.

Kanebridge Quarterly Magazine sat down with Chief Brabon to talk about his longevity-based training philosophy, the mistakes people make as they age, and the daily habits that keep him sharp.

What are the core principles behind your longevity-based training?

Firstly, it is important to define what “longevity” really is. To some people, it is “to live as long as possible”. In my personal (and professional) opinion, longevity is “to live as well as possible, for as long as possible”. Who really wants to live to 100 if they weren’t physically able to enjoy their last 30 years?

It’s for this reason that our focus is on improving our clients’ current overall health & fitness, and laying the groundwork for maintaining it long term.

What do most people get wrong about ageing well?

They don’t adjust their fitness priorities as they age. In our 20s and 30s, it’s all about building muscle, staying lean, lifting heavy and moving fast – structure, strength and speed come first. But by our late 40s, that order should flip. Mobility and stability need to move to the top of the list, with strength and stamina still in the mix, but with a different approach.

How is functional training different from standard fitness routines?

Functional training attempts to combine three or more of the 6 Pillars of Fitness (listed above) into each exercise. For example, a standard fitness routine may see you performing a two-legged press on a machine where your body is entirely supported – the focus here is strength. A functional alternative might see you doing a single arm/single leg dead lift to target strength, mobility, and stability all at the same time.

What bad habits do you commonly see in high-achievers, and how do you fix them?

Most high achievers have often made their businesses/ careers and their families their priorities for years (if not decades), but have neglected their health and fitness. As they near 50, they often realise that without their health, they are not going to be able to truly appreciate, or enjoy everything that they have built, or at least not for as long as they would like.

What’s one daily habit you swear by for staying sharp, both physically and mentally?

Find one thing that you can do every single day, no matter what you’ve got on, or where you are. My personal suggestion is a quick 5-minute mobility flow that you can literally do beside your bed, in your pyjamas, before you do anything else for the day.

When not at the gym, how do you relax?

My wife and business partner, Emilie, and I are real foodies. As we work, train, and race together, we have made a pact to take one another out at least three times a week. This allows us to focus on each other while enjoying great food. It’s an added bonus that we train many of Australia’s best chefs and restaurateurs.

Italian fine wines are gaining momentum among Australian collectors and drinkers, with new data from showing a surge in interest driven by value, versatility and a new generation of producers.

Long dominated by France, the premium wine conversation is beginning to shift, with Italy increasingly positioned as a compelling alternative for both drinking and collecting.

According to Langtons, the category is benefiting from a combination of factors, including its breadth of styles, strong food affinity and more accessible price points compared to traditional European benchmarks.

“Italy has always offered fine wine fans an incredible range of wines with finesse, nuance, expression of terroir, ageability, rarity, and heritage,” said Langtons General Manager Tamara Grischy.

“There’s no doubt the Italian wine category is gaining momentum in 2026… While the French have long dominated the fine wine space in Australia, we’re seeing Italy become a strong contender as the go-to for both drinking and collecting.”

The shift is being reinforced by changing consumer preferences, with Langtons reporting increased demand for indigenous Italian varieties and lighter, food-first styles such as Nerello Mascalese from Etna and modern Chianti Classico.

This aligns with the broader rise of Mediterranean-style dining in Australia, where wines are expected to complement a wider range of dishes rather than dominate them.

Langtons buyer Zach Nelson said the category’s versatility is central to its appeal.

“Italian wines often have a distinct, savoury edge making them an ideal pairing for a variety of cuisines,” he said.

The move towards Italian wines also comes as prices for traditional French regions continue to climb, particularly in Burgundy, prompting collectors to look elsewhere for value without compromising on quality.

Italy’s key regions, including Piedmont and Etna, are increasingly seen as offering that balance, with premium wines available at comparatively accessible price points.

Nelson said value is now a defining factor for buyers in 2026.

“Value is the key driver for Australian fine wine consumers… Italian wines are offering exactly that at an impressive array of price points to suit any budget,” he said.

The category is also proving attractive for newer collectors, offering what Langtons describes as “accessible prestige” and a more open entry point compared to the exclusivity often associated with Bordeaux.

Wines such as Brunello di Montalcino and Nebbiolo-based expressions are increasingly being positioned as entry points into cellar-worthy collections, combining ageability with relative affordability.

At the same time, a new generation of Italian producers is reshaping the category, moving away from heavier, oak-driven styles towards wines that emphasise site expression and vibrancy.

“There’s definitely a ‘new guard’ of Italian winemaking… stripping away the makeup… to let the raw, vibrating energy of the site speak,” Nelson said.

Langtons is also expanding its offering in the category, including exclusive access to wines from family-owned producer Boroli, alongside a broader selection spanning Piedmont, Veneto, Sicily and Tuscany.

The company will showcase the category further at its upcoming Italian Collection Masterclass and Tasting in Sydney, featuring more than 50 wines from 23 producers across four key regions.

For collectors and drinkers alike, the message is clear: Italy may have been overlooked, but it is no longer under the radar.

The Longevity Coach to the Stars: Chief Brabon on Ageing Well

Transformation coach Chief Brabon reveals the secrets to training smarter and living stronger and longer.

Italian wines are emerging as a serious contender for Australian collectors, offering depth, rarity and value as French benchmarks continue to climb.