America Had ‘Quiet Quitting.’ In China, Young People Are ‘Letting It Rot.’
Demoralized by a weak economy and unfulfilling jobs, young Chinese are dropping out, exploring spirituality and becoming more rebellious, presenting new challenges for Beijing
By SHEN LU
Tue, Dec 19, 2023 8:45am 7min
Li Jiajia, 24, says she found herself unmotivated to climb the ranks after she joined a startup in Beijing. PHOTO: GILLES SABRIE FOR THE WALL STREET JOURNAL
China’s ruling Communist Party wants the country’s young people to be ambitious, work hard and prepare for adversity.
Li Jiajia just wants to win the lottery.
Demoralised by a weak economy, unfulfilling jobs and a paternalistic state, young Chinese such as Li are looking for pathways out of the carefully scripted lives their elders want for them, putting themselves at odds with the country’s priorities.
After moving to Beijing from her hometown in southeastern China in April, the 24-year-old Li found her new job as a content creator at a technology startup uninspiring. She said she has no desire to climb the corporate ladder, especially when the number of high-paying Chinese tech jobs is shrinking.
The ever-present role of the state in daily life is stultifying, she said. Though she wanted to be a journalist in high school, she gave up when she realised how heavily the government censors the media.
For Li, scratching lottery tickets offers a moment of escapism. PHOTO: GILLES SABRIE FOR THE WALL STREET JOURNAL
She says she knows she probably won’t win the lottery. But when she plays, at least she can dream of a better life—most likely abroad.
“I want to leave here and live the life I want,” Li said. “It won’t happen overnight, but for now, the thrill of scratching lottery tickets gives me a little break.”
Since China’s government cracked down on disaffected students in Tiananmen Square in 1989, most young people, who came of age in an era of rapid economic growth and rising affluence, have done what they are supposed to do—and been rewarded for it.
They studied diligently to get into prestigious universities, clocked gruelling hours at fast-growing companies and followed traditional expectations of career and family, riding China’s boom to material success.
Many are still doing that. But a growing number of middle-class urbanites in their 20s and 30s in China have begun to question that trajectory, if not reject it entirely, as prospects of upward mobility fade.
More than two years of harsh government Covid controls left some pondering the role of the Communist Party and other sources of authority in their lives, or even the meaning of life and who they aspire to be—questions many had never contemplated before.
Record youth unemployment that topped 21% this year has further dented confidence in traditional paths to achievement in China. Some, like Li, are also frustrated about other issues, such as violence against women in China or government efforts to prevent people from accessing foreign apps such as Twitter or Instagram.
Many are quitting their jobs and turning to meditation and other forms of spirituality. Some are moving far from China’s megacities to start lives anew in places like Dali, a southwestern city famous within China as a hub for digital nomads and dropouts.
Others are flooding fortune-teller stands and Buddhist temples in mountainous areas, or exploring Chinese and Western philosophers and writers from Laozi to Hermann Hesse. Some are throwing “quitting parties” with banners celebrating their newfound freedom.
“This generation has had a lot of resources invested in them,” said Sara Friedman, professor of anthropology and gender studies at Indiana University, who studies Chinese society.
“They have worked really hard. They have been pushed really hard. And to then say, ‘I’m stepping out of this rat race, I’m opting out,’ is a pretty radical decision to be making.”
Young visitors pray at the Lama Temple in Beijing. PHOTO: GILLES SABRIE FOR THE WALL STREET JOURNAL
From ‘lying flat’ to ‘letting it rot’
Social-media discussions about temple visits and anxiety—a central preoccupation of many young Chinese—have surged in 2023, according to BigOne Lab, a research firm.
About 34% of surveyed respondents in their mid-20s quit or were considering resigning from jobs in China’s consumer internet sector—a major employer of young people—in the first half of 2023, according to China’s job-seeking and social platform Maimai.
Playing the lottery has become especially trendy for 20- and 30-somethings, whose purchases of lottery tickets helped push sales to $67 billion from January to October, a 53% jump from the previous year and averaging $48 per person in China.
Catchphrases describing the mood have worked their way into everyday discourse. First, in 2020, was the arcane sociological term neijuan, or “involution,” which referred to situations in which people work hard and compete without anyone getting ahead.
That was followed by “touching fish.” The phrase, borrowed from a Chinese idiom, referred to executing small rebellions at work, such as taking long toilet breaks, doing online shopping or reading novels in the office.
Next was “lying flat,” a form of mundane resistance that involves dragging one’s feet at work or dropping out of the workforce altogether. Last year, the phrase “let it rot” spread to describe young people who have completely given up.
A survey conducted by Tsingyan Group, a research firm, last year found that approximately 96% of nearly 6,000 respondents in China were aware of people “lying flat” to various degrees in their vicinity. The concept held more appeal among people ages 26 to 40 than other Chinese, the survey showed.
“It’s a very passive form of resistance,” said Silvia Lindtner, an ethnographer at the University of Michigan. “It’s definitely a very difficult moment, but it could also be seen as a hopeful moment where there is pressure, in some ways, on the leadership.”
Echoes of the 1960s
In some ways the ennui resembles the “quiet quitting” phenomenon of post pandemic America—or, going back further, the rejection of social norms by young people across the Western world in the 1960s.
In those days, two decades of fast economic growth and wider affluence gave young people more choices than previous generations. Many responded by challenging their parents’ way of life.
For many young urbanites in cities such as Beijing, traditional paths to success have become less reliable and less attractive. PHOTO: GILLES SABRIE FOR THE WALL STREET JOURNAL
In China, where open protests are rarely possible, young people are now rebelling in other ways.
“Lying flat is a latent resistance to the moral blackmailing of society,” said Amy Yan, a 27-year-old Shenzhen resident who once worked as a buyer for her family’s export business. When the business went bankrupt last year after her parents lost their assets in a financial scam, it reinforced her belief that she should give priority to her spirituality.
Even before the bankruptcy, she had decided that accepting the corporate grind and meeting traditional expectations of marriage and children would interfere with her desire to explore her spirituality.
Following the family crisis, she put her savings of $27,000 into supporting a tiny Taoist ashram she had started with a few fellow practitioners.
Coming into Beijing’s crosshairs
Communist Party leaders have long worried young people could stir unrest, as they did in 1989. The party needs young people to get on board with Beijing’s priorities, not just to keep the economy humming and avoid instability, but to help make China stronger in an era of great-power competition with the U.S.
In a speech at last year’s Communist Party congress, widely quoted in Chinese media, leader Xi Jinping laid out his vision for young people, urging them to have “ideals, courage, a willingness to endure hardship and a dedication to strive” to help “build a modernised socialist country.”
In a 2021 article published in the top party journal Qiushi, he specifically warned against “lying flat.” Discussions of the phenomenon have often triggered censorship online.
If all the young people who had dropped out of China’s labor force and relied financially on their parents were counted, China’s real youth unemployment rate could be as high as 46.5%, according to calculations earlier this year by a Peking University professor.
The Communist Party Youth League—with more than 70 million members—has published commentary on its official WeChat account criticising college graduates for having too much pride. Job seekers “should not refuse to enter the workforce due to the difficulty of finding a job or choose to ‘lie flat’ out of fear of ‘involution,’” the article read.
Greater affluence—but an uncertain future
Until recently, China’s economic progress seemed to be unstoppable, with per-capita incomes surging to around $13,000 in 2022 from less than $1,000 in 2000, according to the World Bank.
But economic growth has slowed. Many economists worry China could get stuck in the “middle-income trap,” in which a country’s progress plateaus before it gets rich. Per-capita incomes in the U.S. were around $76,000 last year.
Academic research shows that social mobility for many groups in China has stalled, meaning it has become harder for people without connections to get ahead.
Many employers that young people gravitated to, including Alibaba, Tencent and ByteDance, have been shedding staff amid weak growth and government clampdowns on the private sector. Tech salaries have declined in the past three years, according to Maimai, and opportunities for initial public offering payouts have faded, leaving many who used to work “996” schedules—9 a.m. to 9 p.m., six days a week—wondering what the point was.
It is also true that many more middle-class young people—especially those without children and mortgages—can afford to drop out of the rat race today than in previous eras.
Some plan to leave: Net emigration from China, which fell to 125,000 in 2012 as the country’s economy boomed, rebounded to more than 310,000 in the first 11 months of 2023, according to United Nations data.
Others want to stay—but on their own terms.
Huang Xialu quit her high-stress job as a product manager at one of China’s largest video-streaming companies in April, so she could focus more on spiritual retreats. For a long time before that, the 33-year-old said she had struggled with a lack of purpose.
“I had a very urgent sense that if I didn’t listen to my gut and take a break to explore what I truly wanted to do in this world, it would be too late,” she said.
In the months following Huang’s resignation, she traveled to Dali, where she worked on a tarot-reading stand, took a training course in life coaching and learned to make pottery.
To Huang, lying flat is the opposite of being passive—it is a path for taking control of one’s own life when wading through uncertain terrain, she said.
Now she has become a certified life coach, helping individuals who are as confused as she was to find a way forward. Her income is less stable.
But “I haven’t regretted quitting for a second,” she said.
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Artificial intelligence is making it easier than ever to build a business without building a team. As AI takes over coding, customer support, marketing, administration, and other day-to-day tasks, a growing number of solo founders are scaling startups to millions in revenue with few—or even no—employees. While the trend is lowering barriers to entrepreneurship, it is also reshaping hiring, raising questions about the future of work and how businesses will grow in the AI era.
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Ben Broca launched a company last December that offers AI tools to entrepreneurs. He’s already added 10,000 paying customers and is on track to bring in $10 million in revenue this year.
One thing he hasn’t added: any other employees.
The 40-year-old is part of a class of entrepreneurs who are launching, and then often running, new companies on their own. Artificial intelligence tools answer Broca’s emails, help write and debug code, field requests from customers, sign up new subscribers and grant refunds when issues arise.
Broca relishes his ability to make whatever decisions he wants on his own, often from his sun-drenched Sausalito, Calif., living room. “I think compromises make lukewarm results,” he said.
Once upon a time, running a business of a certain size required a team. AI is turning that assumption upside down, and more aspiring entrepreneurs are going it alone.
Tech has seen an explosion of solo founders in the past year. Broca said he likes being able to work at his own speed, unencumbered by a team. Jonah Reenders for WSJ
An analysis by the payments company Stripe shows there are thousands of solo operators on the company’s platform that are generating over $1 million in revenue, with their ranks doubling between 2023 and 2025. The number of solo operators crossing the $10 million threshold nearly tripled in that same span.
In the past, people without business contacts or particular savvy might not have known how to get their ideas off the ground, said Ernie Tedeschi, Stripe’s chief economist. “Now, AI can be a built-in business partner,” he said.
AI’s ability to handle various administrative tasks makes it potentially useful for launching solo businesses in many fields. But the technology’s ability to also handle key tasks in tech, like coding, make that field a particular hot spot.
Analyzing Census Bureau data, Bank of America Institute economist Taylor Bowley found that among all industries, new business applications in the information sector have seen the biggest percentage increase—nearly 45%—over the past year. At the same time, the rate of information-sector applicants saying they plan to hire workers has experienced the sharpest decline of any measured industry.
This Census dataset doesn’t track solo-operated businesses. But the numbers broadly show—in tech and beyond—that applications are flat among businesses likely to hire workers, but generally rising elsewhere. Economists say that’s a strong sign that solo operators are on the upswing.
“The bar for getting started has never been lower,” said Julian Weisser, who runs a San Francisco-based accelerator for solo founders working in tech. The accelerator—which offers founders seed money and mentorship in exchange for an equity stake—attracted 4,500 applicants for 10 slots made available in its most recent cycle, nearly five times the number it drew when it launched last May.
Going it alone with AI can still be surprisingly expensive. Broca said he was losing money on many customers’ accounts while paying to access Anthropic’s Claude to run his clients’ requests—that AI company, as well as others, charges based on usage. He has since switched to free open-source AI models from China.
Broca said he has raised $30 million from investors and, at the same time, has saved millions in salary since he hasn’t needed a team of software engineers.
Another risk: If it’s easy for one entrepreneur to launch an AI-assisted business, copying them can be easy, too. This creates anxiety for founders like Troy Johnston, who runs an AI-assisted business alone in Orlando, Fla.
“Everybody has the sword and we all have the ability to unsheathe Excalibur now,” said Johnston, 40, who used AI to code an app that helps people get the most out of credit card benefits. The company makes around $3,000 a month in profit, with no employees, and is continuing to grow.
Troy Johnston said AI’s power and ease of use is an incredible boon for entrepreneurs like him—and also a double-edged sword. Luann Koerper
What one-person businesses will mean for the labor market remains to be seen. Polling has shown Americans are worried that AI will replace jobs, and top economists are wrestling with that possibility, too. But AI is also creating lots of new jobs, and the go-it-alone entrepreneurs show how the technology can both open doors and limit employment opportunities.
“If everyone’s hiring less, but you get four times more firms, what does that do to head count?” said Rembrand Koning, an associate professor at Harvard Business School who studies entrepreneurship. He co-authored a recent study that found that among 50,000 startups the researchers examined, those focused on AI tended to operate with 25% fewer employees.
Koning also believes a soft hiring environment that’s left some people mired in long job searches has encouraged more to try their hand at launching businesses.
Some founders cite different motives. “It’s a perfect storm of post-pandemic burnout and a re-evaluation of one’s priorities, and also booming AI and a sense of what’s possible,” said Samir Ahmad, 39, who lives in Breinigsville, Pa.
Two years ago, Ahmad decided to leave the corporate job he had worked at Verizon for almost two decades to start a solo coaching and consulting business. He had been seeing social-media posts touting the ease and virtues of AI, which he used to chart a business plan and help with marketing. “It was like my chief of staff, a second in command,” he said.
The business ultimately petered out within months, though, and Ahmad is now back to a full-time corporate role with a utility company.
For Claire Vo, 41, AI helped her turn a passing impulse into a business. She was working full-time as a tech executive when she tapped AI in late 2023 to help code an app that would help her manage documentation and design for new products, with customers ranging from financial services to healthcare firms.
“I was copying and pasting from ChatGPT,” said Vo, who lives in San Francisco.
Claire Vo used AI to code an app that’s on track to make seven figures in profit this year. Claire Vo
She put the app online for $1 a month, and within weeks people downloaded it thousands of times. Nearly three years later, Vo’s company—which she ran solo for nine months before hiring an engineer—now has 100,000 users and is on track to make seven figures in profit this year. AI handles the company’s marketing, sales and customer support.
While AI is a shortcut, Vo said her network and credibility in the industry were key. “I think people over-index on how easy AI is and under-index on how much I did to get to this point,” she said.
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