Americans Are All Over Europe This Summer. Here’s How to Outsmart the Crowds.
Expect even more tourists than usual in the U.K., Italy, France and wherever Taylor Swift is performing
3 min
Who’s headed to Europe this summer? You and everybody else.
This year is shaping up to be a record one for American tourism to the Continent. The first five months of this year saw nearly 7% more trips by U.S. citizens to Europe compared with 2023, according to air traffic data from the International Trade Administration.
The crowds have continued as summer has officially kicked off. The top destinations from the U.S. to Europe this season are London, Rome, Paris, Athens and Amsterdam, according to ticket-sale data from Airlines Reporting Corp.
The European leg of Taylor Swift’s Eras tour and the Summer Olympics in Paris have given U.S. travellers extra reasons to visit. And airlines have added dozens of nonstop flights as travellers prioritise vacations abroad.
Travel executives and advisers gave the following tips to save money and headaches this summer:
Forget spontaneity
To combat the influx of visitors, major attractions like the Louvre museum have set daily visitor limits. Venice charges a five-euro fee for day-trippers on certain days through July 14, and the Acropolis in Athens now requires travellers to purchase tickets with predetermined entry times.
Travellers who don’t plan ahead can miss out on these sites, says Nora Blum, vice president at Travel Leaders in Maple Grove, Minn. “People love thinking they want to be free and to go with the flow,” but that’s inadvisable, she says.
While you’re purchasing ahead of time, Blum suggests looking into skip-the-line passes for popular attractions. They cost more but save time.
Don’t give up if the biggest draws are sold out. Instead, check for promotions from the city. In Spain, passes to the Alhambra fortress in Granada sell out quickly. But the city sells a tourist pass that guarantees entry to some of the most popular monuments, as well as trips on public transit.
Barcelona, Rome and the Greek island of Santorini are among the destinations with popular cruise ports. They list scheduled cruise arrivals and the number of passengers on board. Checking the schedule, even if you’re not on a cruise, can help you plan your day to avoid long waits and big crowds, says Margi Arnold, owner of Creative Travel Adventures in Denver.
She suggests getting up early to visit the most popular attractions or traveling to areas that are harder to reach during day trips.
Dinner reservations often make sense in crowded tourist cities, especially for families or larger groups. Some veteran travelers recommend downloading WhatsApp. Many restaurants will correspond over the free messaging app regarding reservations.
Prep for disruptions
It’s common for rail and airport workers to strike . These actions are announced in advance, so travel advisers suggest checking schedules ahead of time to see how you might be affected.
Regardless of strikes, delays can occur because of air-traffic control, weather or other scheduling issues. Before you depart, download relevant apps for flights and trains and sign up for alerts so schedule changes don’t catch you off-guard.
International airports are no place for cutting it close, since options for expedited security screening are limited. Travellers can reserve a time to go through security at six international airports through Clear Reserve , a free service. London Heathrow and Frankfurt Airport in Germany are some of the airports that take reservations.
And read up on rules for liquids. Heathrow requires travellers to remove liquids and put them in clear, resealable bags provided at the checkpoint.
When you return to the U.S., try using mobile passport control , a free app that lets you speed up entry into the country. Travel advisers also recommend taking photos of your passport in case it gets lost.
Keep the heat in mind
Europe is facing another scorching summer. Check whether your lodging has air conditioning—it isn’t a standard offering in many regions, says Arnold, the travel adviser.
Travellers should also bring water bottles and plan breaks indoors during the hottest parts of the day, she says.
Check your health insurance policy
Medicare and Medicaid don’t cover international medical bills. Some private insurances won’t cover all expenses, either.
Before you depart, check your policy and consider buying travel health insurance to avoid pricey charges in a medical emergency.
Bring the right credit card
Travel with a credit card that doesn’t charge foreign transaction fees. Many cards can add charges of 3% or 4% per transaction.
Not every vendor accepts American Express , though it is becoming more available in Europe.
Consider the Olympics
It isn’t too late to attend the Paris Olympics, though it’s not necessarily a cheap ticket. About 30% of hotel rooms in Paris are still available, according to Hotels.com, with the average rate of $455 a night during the Olympics. In Paris, available nightly rates for short-term rentals are averaging $481 a night during that stretch, according to AirDNA, a market-research firm.
Each Thursday, new Olympics event tickets go on sale at 10 a.m. local time—yes, that’s 4 a.m. Eastern—as part of a promotion called Ticketing Thursday. There are also official resale tickets available .
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A McLaren Vale Shiraz has beaten more than 100 global rivals to be crowned the world’s best at one of the wine industry’s most respected competitions.
2 min
A $25 bottle of Shiraz from South Australia has achieved something few wines ever do: it has claimed the top spot in a prestigious international competition and outperformed rivals many times its price.
The 2023 Classic Shiraz from Beresford Estate in McLaren Vale was awarded the International Syrah Trophy at the 2026 International Wine Challenge, one of the wine industry’s most respected judging events.
The wine also received 97 points, a Gold Medal and four major trophies, making it the highest-scoring Australian trophy winner in this year’s competition.
The result placed the wine first among 111 Shiraz entries from around the world and ahead of several highly regarded Australian trophy-winning wines.
For wine lovers, the award is notable not only for the competition’s standing but also for the price. At a recommended retail price of just $25, the Beresford Classic Shiraz sits firmly in the everyday-drinking category rather than the rarefied world of collector wines.
Head winemaker Natalie Cleghorn said the result reflected the quality of fruit produced in McLaren Vale.
“This result is a genuine reflection of what McLaren Vale is capable of. When you let the fruit and the site do the talking, the quality speaks for itself.”
According to the tasting notes, the wine opens with blueberry and plum aromas alongside floral notes and spice, while the palate delivers red cherry, plum, dried fruit, eucalyptus, and savoury spice, supported by bright acidity and fine-grained tannins.
The accolade adds to the growing reputation of Beresford Estate, which was founded in 1985 and has accumulated more than 2,000 medals and 200 trophies globally. The estate is located on a 70-acre vineyard in McLaren Vale and produces a range of wines including Shiraz, Grenache, Cabernet Sauvignon and Chardonnay.
While luxury wine collectors often chase bottles costing hundreds or even thousands of dollars, Beresford’s latest success is a reminder that world-class wine does not always come with a world-class price tag.
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