Americans Are All Over Europe This Summer. Here’s How to Outsmart the Crowds.
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Americans Are All Over Europe This Summer. Here’s How to Outsmart the Crowds.

Expect even more tourists than usual in the U.K., Italy, France and wherever Taylor Swift is performing

By ALLISON POHLE
Tue, Jun 25, 2024 8:50amGrey Clock 3 min

Who’s headed to Europe this summer? You and everybody else.

This year is shaping up to be a record one for American tourism to the Continent. The first five months of this year saw nearly 7% more trips by U.S. citizens to Europe compared with 2023, according to air traffic data from the International Trade Administration.

The crowds have continued as summer has officially kicked off. The top destinations from the U.S. to Europe this season are London, Rome, Paris, Athens and Amsterdam, according to ticket-sale data from Airlines Reporting Corp.

The European leg of Taylor Swift’s Eras tour and the Summer Olympics in Paris have given U.S. travellers extra reasons to visit. And airlines have added dozens of nonstop flights as travellers prioritise vacations abroad.

Travel executives and advisers gave the following tips to save money and headaches this summer:

Forget spontaneity

To combat the influx of visitors, major attractions like the Louvre museum have set daily visitor limits. Venice charges a five-euro fee for day-trippers on certain days through July 14, and the Acropolis in Athens now requires travellers to purchase tickets with predetermined entry times.

Travellers who don’t plan ahead can miss out on these sites, says Nora Blum, vice president at Travel Leaders in Maple Grove, Minn. “People love thinking they want to be free and to go with the flow,” but that’s inadvisable, she says.

While you’re purchasing ahead of time, Blum suggests looking into skip-the-line passes for popular attractions. They cost more but save time.

Don’t give up if the biggest draws are sold out. Instead, check for promotions from the city. In Spain, passes to the Alhambra fortress in Granada sell out quickly. But the city sells a tourist pass that guarantees entry to some of the most popular monuments, as well as trips on public transit.

Barcelona, Rome and the Greek island of Santorini are among the destinations with popular cruise ports. They list scheduled cruise arrivals and the number of passengers on board. Checking the schedule, even if you’re not on a cruise, can help you plan your day to avoid long waits and big crowds, says Margi Arnold, owner of Creative Travel Adventures in Denver.

She suggests getting up early to visit the most popular attractions or traveling to areas that are harder to reach during day trips.

Dinner reservations often make sense in crowded tourist cities, especially for families or larger groups. Some veteran travelers recommend downloading WhatsApp. Many restaurants will correspond over the free messaging app regarding reservations.

Prep for disruptions

It’s common for rail and airport workers to strike . These actions are announced in advance, so travel advisers suggest checking schedules ahead of time to see how you might be affected.

Regardless of strikes, delays can occur because of air-traffic control, weather or other scheduling issues. Before you depart, download relevant apps for flights and trains and sign up for alerts so schedule changes don’t catch you off-guard.

International airports are no place for cutting it close, since options for expedited security screening are limited. Travellers can reserve a time to go through security at six international airports through Clear Reserve , a free service. London Heathrow and Frankfurt Airport in Germany are some of the airports that take reservations.

And read up on rules for liquids. Heathrow requires travellers to remove liquids and put them in clear, resealable bags provided at the checkpoint.

When you return to the U.S., try using mobile passport control , a free app that lets you speed up entry into the country. Travel advisers also recommend taking photos of your passport in case it gets lost.

Keep the heat in mind

Europe is facing another scorching summer. Check whether your lodging has air conditioning—it isn’t a standard offering in many regions, says Arnold, the travel adviser.

Travellers should also bring water bottles and plan breaks indoors during the hottest parts of the day, she says.

Check your health insurance policy

Medicare and Medicaid don’t cover international medical bills. Some private insurances won’t cover all expenses, either.

Before you depart, check your policy and consider buying travel health insurance to avoid pricey charges in a medical emergency.

Bring the right credit card

Travel with a credit card that doesn’t charge foreign transaction fees. Many cards can add charges of 3% or 4% per transaction.

Not every vendor accepts American Express , though it is becoming more available in Europe.

Consider the Olympics

It isn’t too late to attend the Paris Olympics, though it’s not necessarily a cheap ticket. About 30% of hotel rooms in Paris are still available, according to Hotels.com, with the average rate of $455 a night during the Olympics. In Paris, available nightly rates for short-term rentals are averaging $481 a night during that stretch, according to AirDNA, a market-research firm.

Each Thursday, new Olympics event tickets go on sale at 10 a.m. local time—yes, that’s 4 a.m. Eastern—as part of a promotion called Ticketing Thursday. There are also official resale tickets available .



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KING LIVING EXPANDS AURA COLLECTION WITH NEW MODULAR SOFA

King Living has unveiled a modular version of its Aura Sofa, bringing greater flexibility to the sculptural design collection as demand grows for furniture that can adapt to changing lifestyles.

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Australian furniture brand  King Living  has expanded its Aura Collection with the launch of a new modular sofa designed to blend contemporary aesthetics with adaptable living.

The Aura Sofa builds on the success of the Aura Island range, first introduced in 2023, which included indoor and outdoor sofas as well as fixed and swivel occasional chairs.

The latest evolution introduces modular functionality to the collection, allowing homeowners to configure the sofa to suit a variety of spaces and uses.

As living spaces continue to evolve, particularly in urban environments where flexibility is increasingly valued, furniture designers are placing greater emphasis on products that can adapt over time.

King Living says the new Aura Sofa has been developed with this trend in mind, enabling customers to create corner, L-shaped or U-shaped layouts, while also allowing additional modules to be added as needs change.

King Living founder David King said the original Aura concept began as an exploration of sculptural design before being reimagined as a modular system.

“Aura began as an exploration of sculptural form. Now, we’ve brought modularity into that design language, giving the freedom to reimagine your space with a modular design made for flexibility,” he said.

The collection’s defining feature remains its soft, flowing silhouette, with curved forms replacing traditional angular sofa designs.

The company describes the sofa as a response to changing lifestyles, where living rooms increasingly serve multiple purposes, from entertaining guests and family gatherings to quiet reading corners and work-from-home spaces.

Its rounded profile and minimalist aesthetic are intended to enhance the flow of contemporary interiors while maximising available space. According to the company, the design is equally suited to compact apartments and larger open-plan homes.

“Today, living space is both a luxury and a constraint. Aura is our response, a purposeful design that proves when intention and fluidity converge, the result can feel both expansive and refined,” King said.

Beyond aesthetics, the new sofa incorporates several engineering features synonymous with the King Living brand.

These include the company’s Postureflex steel suspension system, extra-high pocket springs and its signature steel frame, which is backed by a 25-year warranty. The company says the design has been engineered to deliver long-term comfort and durability.

Sustainability has also been a focus of the design. Each module features a removable cover that can be professionally cleaned, repaired or replaced individually, reducing the need to replace an entire sofa and potentially extending the product’s lifespan.

The Aura Sofa is available made to order in a range of premium fabrics and European leathers, allowing customers to tailor the piece to different interior styles and colour palettes.

Designed, manufactured and sold exclusively by King Living, the Aura Sofa launched in showrooms and online early this month, marking the latest addition to the Australian company’s growing portfolio of modular furniture designs.

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