Darling Point Trophy Home Finally Sells
The four-year campaign resulted in a $60-million-plus sale.
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Few homes in Sydney offer such exclusive waterfront as the Darling Point home owned by the Allen family.
However, the allure of the watery surrounds was not enough to shift the property quickly, with a four-year campaign and numerous agents attempting to reach a $60-milliion settlement.
The six-bedroom, six-bathroom residence is now sold, with the price understood to have been more than $60 million, following an exclusive campaign with Alison Coopes and her eponymous boutique agency.
The eye-watering price ranks the home among the country’s top nine house sales, and the first at that level outside of the coveted locales of Vaucluse and Point Piper.
The Allen family, of Airlie beach-based Lisa Allen and her former husband investment banker and yachtie Matt Allen, purchased the home on Lindsay Avenue for $32 million in 2013.
In 2017 the Allens undertook a major renovation that retained original features such as the floating staircase, but updated the rest of the property before listing it on the market. At the time, it is rumoured that Mr Allen saw an opportunity to test the market following the sale of Phoenix Acres in Vaucluse for $70 million — at the time the third most expensive house sale recorded in Australia.
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
A new digital real estate site promises a full view of the housing sector, even those places not on the market
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Hot on the heels of the launch of View Media Group last year, Australia’s newest proptech digital media company has gone live with its consumer-facing real estate site, view.com.au.
The new site offers a ‘freemium’ model allowing vendors to list their properties for free while having the option of further upgrades for agents looking to enhance their listings.
VGM executive chairman Anthony Catalano said the model was a ‘game changer’ in the digital real estate space.
“While VMG is much more than a portal play, it’s critical that we have a consumer-facing brand that will act as the front door to attract consumers and in turn allow us to offer products and services in a range of verticals across the property ecosystem,” Mr Catalano said. “Our plan is to create a digital real estate superstore under the new View brand that will play in the $300 billion adjacency categories rather than solely focus on the $1
billion of digital property advertising.”
“We’ve listened to the industry and the time is right for an offer to come to market with an alternative model that addresses the real estate industry’s concern at the continually
escalating price of advertising.”
The View portal is available through app stores and will include properties across the country, not just those on the market right now.
“That means view.com.au will showcase more than 11 million properties in Australia compared to some of the portals which feature around 140,000 properties for sale,” Mr Catalano said. “From Day 1 we will provide consumers with a complete view of the market.’’
View has worked with mapping partner Nearmap to create the ability to have a comprehensive overview of all properties.
“We’ve had a look globally at best practice search for property and we’ve consumer tested a range of options and without doubt the preferred experience is map-based search,” View CEO Toby Blazs said. “So unlike others in the market who default consumers to a list view, we’ll default our search results via a map.”
Mr Catalano said the innovative site was designed to be a true disruptor in the proptech sector.
“VMG continues to grow and tick off the key parts of its strategic plan,” he said. “We are well on the way to forming a global-first conglomerate of proptech assets including portals, ad tech, lead generation, lead management solutions, media planning and buying, AI services, data and connections all under the one roof.”
Chris Dixon, a partner who led the charge, says he has a ‘very long-term horizon’
Americans now think they need at least $1.25 million for retirement, a 20% increase from a year ago, according to a survey by Northwestern Mutual
