A Classic Mercedes Roadster Is Going Electric in a New Partnership
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A Classic Mercedes Roadster Is Going Electric in a New Partnership

By JIM MOTAVALLI
Fri, Aug 2, 2024 8:59amGrey Clock 3 min

Hemmels, a Cardiff, Wales-based company that rebuilds Mercedes-Benz SLs, will soon offer an electric drivetrain for the W113 “Pagoda” models to the tune of half a million dollars through a new partnership.

The W113 SL is a glamorous two-seat roadster, which replaced the 190SL. It was introduced as the 230 SL at the 1963 Geneva Motor Show, then was gradually replaced by larger-engine models until the end of the line in 1971. The model was quite popular in the U.S., where nearly 20,000 were sold.

“We were on a route to develop a battery powertrain in-house at Hemmels, and we began to realize what a complex undertaking it is, given international regulations. That’s when we discovered that Everrati had already engineered a solution,” says CEO Tom Butterfield.

The result is a collaboration between Hemmels and Everatti—which restores and electrifies classic “icons” from Porsche, Mercedes, and Land Rover from its base in Bicester, Oxfordshire. Hemmels will restore the cars and Everrati will install electric powertrains. The partnership will be officially announced on Friday, and SLs from both companies will be shown at the upcoming Pebble Beach Concours d’Elegance during Monterey Car Week (Aug. 9-18). The first jointly produced car should be available to customers in November or December. Ordering a car and taking delivery will take eight to 10 months.

The price for a full Hemmels build, with the Everrati electric drivetrain, is £400,000 (US$513,000), excluding the donor vehicle that the company can locate for customers. The cars will be offered internationally.

The SLs will have 68-kilowatt-hour batteries, distributed to help maintain the car’s ideal front-rear balance.

“The bulk of the weight will be where the original engine and gearbox were located, and there will also be batteries in place of the fuel tank and a small pack in the boot [trunk] occupying about the space of the spare tire,” says Justin Lunny, Everrati’s founder and CEO. As battery technology evolves, Lunny says, it should be able to get a more powerful pack into the same locations, and upgrades can occur.

Another British company Helix, a Lotus supplier, will provide a power-dense but compact 300-horsepower motor that together with the battery pack should yield a range of 200 miles and a zero-to-60 miles per hour time of under seven seconds. The cars will use a limited slip differential for good grip, and will be equipped for regenerative braking—recapturing energy and allowing “one pedal” driving. “The end result is a very usable driving experience,” Lunny says.

“Our process in rebuilding the cars is very in-depth, and it’s what makes us stand out,” says Butterfield, whose family bought Hemmels in 2018. “We use brand-new and upgraded parts—we don’t restore what’s there unless we absolutely have to go that route.” The restoration process can take 4,000 worker hours, and bespoke buyers have wide latitude in colors, interior materials, and a choice of options. High-end audio and Bluetooth are available.

The cars will have already been rebuilt by Hemmels by the time they take their 130-mile journey to Everrati, where the drivetrains are—very carefully—installed.

Lunny says that the SLs will not be cut up or altered during the drivetrain installation. “We don’t damage the structure of the vehicle,” he says, “and everything is technically reversible. We retain the value of the original vehicle. The owners can keep the original internal-combustion engine, ensuring that it’s still with the car.” Butterfield adds that one of his clients is turning his engine into the base “for a glass table that will be installed in his man cave.”

Lunny describes the SLs as “art pieces that happen to have wheels. We love them like our babies, and everything we do is to a replicable standard, on par with what an [original equipment] manufacturer would do.”

The W113 SLs may be more than 50 years old, but their styling—and appeal across generations—remains timeless.

“It’s not just a certain age or demographic,” Lunny says. “The new audience is the ultra-high-net-worth individuals who adore beautiful iconic cars, especially the Pagoda, but want a clean-air powertrain, with modern air conditioning, that is enjoyable to drive.”

Butterfield intends to keep production relatively low, producing perhaps 10 to 12 electric Pagodas annually. “To stretch to 25 cars per year would risk the quality of our builds,” he says. Some 60% to 70% of Hemmels’ output has gone to U.S. buyers, and that’s one reason the Monterey appearance—the company’s first—is important to the brand.

Hemmels also works its magic on the earlier 190SL, and electric conversions of those models, through the partnership, are possible in the future, Butterfield says.



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THE MAKING OF A DRIVING LEGEND

Ever wondered what it takes to create a car like the Maserati? Meet the German designer taking on an Italian icon.

By Robyn Willis
Thu, Jan 16, 2025 3 min

Klaus Busse would like you to close your eyes and imagine yourself behind the wheel of a Maserati. Picture the GranTurismo, which launched in Australia in 2024. Where do you see yourself? Chances are, Busse suggests, it’s not during the school pick-up or commuting to the office.

“You’re probably on a wonderful road in Tuscany, or Highway 1, or you’re going to a red carpet event,” says Busse, who holds the enviable title of Head of Design at Maserati, the iconic Italian car manufacturer. “Basically, it’s about emotion.”

At the luxury end of the market, the GranTurismo Coupe—priced between $375,000 and $450,000—is designed to transform the driving experience into something extraordinary. For Busse and his team, these “sculptures on wheels” are not just status symbols or exhilarating machines but expressions of pure joy. Their mission is to encapsulate that feeling and translate it into their cars.

“I really feel the responsibility to create emotion,” he says. “We have a wonderful word in Italy: allegria, which is best translated as ‘joyful.’ Our job as a brand is to lift you into this area of joy, perfectly positioned just short of ecstasy. It’s that tingling sensation you feel in your body when you drive the car.”

Even as 60 percent of the world’s population now lives in urban areas, Maserati’s design ethos captures the essence of “everyday exceptional.” Whether navigating city streets or open roads, a Maserati turns heads without being ostentatious or aggressive. “I’ve driven these cars all over the world, and no matter where I go, people smile at me and give a thumbs-up,” says Busse.

Since joining Maserati in 2015, Busse has reimagined and redefined the brand, steering his team through the reinvention of classic models and the transition to electric vehicles. Iconic designs like the Fiat 500, which entered the EV market in 2020, serve as a testament to Maserati’s ability to blend tradition with innovation.

Unlike other luxury car brands, Maserati embraces radical change with new designs every 10 to 15 years. Busse loves connecting with fans who follow the brand closely. He explains that each Maserati model reflects a specific era, from the elegant 35GT of the 1950s to the wedge-shaped designs of the 1970s and the bold aesthetics of the 1980s.

 

“I often ask fans, ‘What is Maserati for you?’ because their responses tell me so much about how they connect with the brand,” he shares.

Inspired by legendary Italian designer Giorgetto Giugiaro, Busse balances tradition with modernity in his designs. As Giugiaro once told him, “We always do the best in the moment.” This philosophy resonates deeply with Busse, who believes in honouring the past while embracing future possibilities.

Through advances in technology, techniques, and societal trends, Busse ensures Maserati remains at the forefront of automotive design. For him, the creative process is more than just a job—it’s a way to create joy, connection, and timeless elegance.

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11 ACRES ROAD, KELLYVILLE, NSW

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